Embed Size (px)
Citation preview
Delivering An Exceptional Patron Experience
Presented by Olivia Levering Audience Services Manager
Bravo! Encore!
Olivia Levering
Arts organizations & digital technologies
Say tech makes art participatory
83% Say tech helps diversify audiences
65% Use social to gather intelligence about patrons
82% Use to engage with patrons before, during & after events
92%
SOURCE: Pew Research “Arts Organizations and Digital Technologies” report
In the face of change, adapt. Evolve your strategy for patron engagement.
Challenges § Diversifying our audience § Determining the right
communication channels to invest in
§ Striking a balance between
new & traditional engagement
Strategy
§ Online
§ Mobile
§ Community
§ Social media
§ Staff & events
Website as first impression
Make it easy.
§ To Find
§ To View
§ To Navigate
§ To Buy
§ To Share
Mobile experience matters
Community involvement
§ Embrace diversity § Youth outreach § Partnerships
§ Support arts organizations
§ Bring people together to participate
Embrace diversity
Outreach to youth
Partnerships, community involvement, arts advocacy
Social media
§ Be authentic. Add value. Don’t sell 24/7.
§ Listen. Know your audience.
§ Show, don’t tell.
§ Reward followers.
§ Make buying convenient.
Be authentic and relevant
Listen, survey and reward
Gather intelligence Survey & crowdsource Giveaways & exclusive content
Show, don’t tell
Make buying convenient
Make buying convenient
Capture emails Mobile viewing is a must Respect opt-in subscribers Measure and adjust Leverage partnerships
Staff + Events Keep the event running smoothly. Patrons should be focused on the exceptional experience, the art itself, not waiting in line.
It’s about the experience
Every touch point counts
Social Media Staff
Adver0sing Ticket
Purchase
Event
Community Involvement
Website
Venue
Email Marke0ng
Mobile
Post Event
THE TOTAL EXPERIENCE
Come say hello www.bostonconservatory.edu/perform
