1. #users1st Publishing Breakfast Roundtable Catering to a
multi-device, multi-audience world 4th JUNE 2015 EDITION GUEST
PASSWORD: LONEB2WIFI 2. #users1st Agenda Welcome & quick intro
around the room Andrea Farnsworth Client Services Director
WhatUsersDo Oliver Newton Insight & Growth Manager WhatUsersDo
James Luscombe Marketing Technology Director Pan Macmillan Graham
Charlton Editor in Chief eConsultancy 3. #users1st Started 6 years
ago N. London office 25 Full-time staff 30+ remote analysts 10,000+
panelists 1,500 + clients 250,000+ user videos 4. #users1st 5.
#users1st planning concept prototypeprelive live planning
prototypeprelive live concept Competitor Analysis Concept Sense
Checking Email, Social, Comms Analysis PPC, SEO & Landing Page
Analysis Web analytics & MVT /AB Embedding into the lifecycle
Iterative Testing Aligned with Agile Pre Go live priorities
Competitor Benchmarking Journey Analysis Lo Fidelity Prototyping Hi
Fidelity Prototyping 6. #users1st The publishers challenge 7.
#users1st Agenda Welcome & quick intro around the room Oliver
Newton WhatUsersDo James Luscombe Marketing Technology Director Pan
Macmillan Andrea Farnsworth Client Services Director WhatUsersDo
Graham Charlton Editor in Chief eConsultancy 8. #users1st Started 6
years ago N. London office 25 Full-time staff 30+ remote analysts
10,000+ panelists 1,500 + clients 250,000+ user videos 9. #users1st
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#users1st 38. #users1st 39. #users1st Photo by Ignacio Conejo -
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52. #users1st Roundtable Discussion 53. #users1st INTERNAL
STAKEHOLDERS Delivering the editorial teams dream The tension
between business needs and user needs Battling with designers who
design things they want not what customers want and getting them to
listen to user feedback Digital team structure and set-up
Empowering the product owner 54. #users1st DELIVERING REVENUE
Generating revenue Monetising user testing Integrating advertising
without comprising the design Paywalls that tempt, not distract or
turn-off Creating the internal business case for remote UX
testing
