Cr sambhav-final

SAMBHAV

Background• began on 8th October

2010, with an objective of co

• Initial limited to one hour daily now reached 12 hours

• Programs focused on:– Rights and Discrimination– Health and Sanitation– Livelihoods– Adolescents

Navigation Panel

1.Background2.Production

1.Progress2.Milestone3.Challenges

3.Dissemination1.Progress2.Milestones•Challenges

4.Sustainability1.Plans2.Progress3.Content4.Technical5.Key Findings

5.Next Steps

Introduction• Radio Dhadkan covering a population of

180,000 (Shivpuri urban and 60 Villages of Shivpuri block in Shivpuri District) with the following objectives:– self-sustainability of the radio station

through revenue generation and increased social ownership

– safe health seeking behaviors, community dialogue over range of issues (like flagship schemes, entitlement etc) specially involving excluded communities

– impact documentation (using various knowledge management tools) and wide sharing of results with range of stakeholders

– engagement of adolescents and young population in development and adolescent-friendly programs

Navigation Panel





5.Next Steps

Staff Status• Baby Raja Bundela-- Station Manager• Dheeraj Prasad-- marketing officer• Santosh Sharma-- Supervisor• Rekha Sharma- Reporter• Ramshri Chandel- Reporter• Sirnaam Chandel- Reporter• Kalyan Singh- Reporter• Ramvati Adivasi- Reporter• Champa Bai- Reporter• Kshama Pandey- Typist• Lakhan Dhakad- Accountant

Navigation Panel





5.Next Steps

Production-Progress• Programs developed based

on thematic areas• Production process is both

field as well as studio based.• Staff trained by external

agencies on handling technical instruments and software

• Program development includes direct participation of the community.

Navigation Panel





5.Next Steps

Production-ProgressNavigation Panel





5.Next Steps

Production-ProgressNavigation Panel





5.Next Steps

Glimpses

Production-Milestones• Radio programmes are now available in local

languages and covers diverse subjects of interest of different group of people. Women, Girls, Sahariyas and school children are on high agenda of the radio, hence most programs are designed keeping their interest and need in mind.

• A good skilled CR team is available and they not only manage the CR station, but also do lot of outdoor contacts for revenue generation.

• Community members participate in the program making and improving through their feedback.

• Community members participate in the program making and improving through their feedback.

• During the adverse time of ‘limited broadcasting’ the station reached out to catchment population on regular basis through narrow casting.

Navigation Panel





5.Next Steps

Production-Challenges• Non-functional hardware and

euqipments supplied.• Quality maintenance of CR

station hardware and equipment

• Reach up-to the most marginalized families

• Availability of quality radio sets with the marginalized families

• Lack of structured community feedback on programme quality

Navigation Panel





5.Next Steps

Dissemination- Progress• Initial broadcating of one hour, now

increased to 12 hours.• Broadcast done on the basis of the

fixed point chart.• The listenership is on increase. 100

radio sets, supplied by UNICEF, have been distributed in the community which is greatly helping in assured group listenieng.

• Drishti (technical support agency) has improved this capacity and this should be part of their assignment.

• 100 Average phone-in calls everyday

Navigation Panel





5.Next Steps

Dissemination- ProgressNavigation Panel





5.Next Steps

0 2 4 6 8 10 12 14

2010 (End Quarter)

2011 (First Half)

2011 (Second Half)

2012 (First Quarter)

2012 (Second Quarter)

Hours

Letter Issued by the Collector Shivpuri

Dissemination- Milestone• Local promotional events such as

Lokraag have greatly contributed to the popularity of the radio station.

• Coverage area which was limited to 1 kilometer due to malfunction transmitter has increased to 15 kilometers, greatly improving the catchment area of the radio station.

• Music from the new genre has improved the listenership of the radio station.

• District collector views radio station as major source of information dissemination and has instructed line departments to network and make best use of the radio station

Navigation Panel





5.Next Steps

Dissemination- Challenges• Poor transmitter quality highly

affected the branding and credibility of the radio station.

• Non-availability of radio sets• Day-long working hours of

women/ men in Saharia

• Up keeping with entertainment needs in the absence of film songs such as All India Radio

Navigation Panel





5.Next Steps

Sustainability -Plans• Contacting 15-20 local

business owners on daily basis• 15 tele-marketing phone calls

every day• Using events and special days

for financial boost through greeting messages

• Recording and CD burning facility provided at the radio station.

• Organizing infotainment events for better market positioning

Navigation Panel





5.Next Steps

Sustainability -Progress• Tie-up with Sesame Workshops

for broadcasting Galli Galli Sim Sim episodes.

• Tie up with PSI for Public Service Announcements on HIV/AIDS

• Tie-up with FINISH Society for dissemination of information on sanitation.

• Trainings on financial sustainability by group M

• Local revenue generation

Navigation Panel





5.Next Steps

Sustainability -ProgressNavigation Panel





5.Next Steps

CATEGORIES of SOURCES of

REVENUE

UNIT PRICE

ADVERTISEMENTS Rs.1.5 per second

Rs.30 for 20 Seconds- Per Broadcast

Rs.15 each for additional 10 seconds

SPONSORED PROGRAM

Rs.200 ( 15 Minute Program)- Per BroadcastRs.500 (30 Minute Program) – Per BroadcastProduction Cost: Rs.500

ANNOUNCEMENTS Rs.50 per message for 15 seconds at Studio

Rs.100 per message for 15 seconds at sight

Production Services Rs.2 per second

Minimum Production Duration- 3 Minutes

Production Cost: Rs.500

MEMBERSHIP Rs.50 for individual

Rs.500 for group

dza

izfr"Bku @laLFkk dk uke fnukad ls fnukad rd

le; jkf’k

1- lq’khy eksaVsljh Ldwy 5 vxLr ls 5 flrEcj

55 lsdsUM 800 :-

2- lq’khy eksaVsljh Ldwy 15 flrEcj ls 30 flrEcj

35 lsdsUM 500 :-

3- vesfjdu bafZXy’k dksfpax bULVhV;wV

1 vDVwcj ls 30 vDVwcj

46 lsdsUM 800 :-

4- fQfu’k flrEcj-------------------------

1 fefuV 20 lsdsUM

5000 :-

5- vxzoky n lqij LVksj uoEcj 55 lsdsUM 500 :-6- xqIrk VkbYl fnlEcj 59 lsdsUM 1000 :-7- ine laHko vkbZ gkWLihVy fnlEcj 55 lsdsUM 1000 :- 8- Vh-Ogh-,l- ,tsUlh tuojh 43 lsdsUM 1000 :-9- dq’kokg bysDVhdYl Qjojh 45 lsdsUM 1000 :-10-

lkMh isysl tuojh 37 lsdsUM 1200 :- M;w

11-

,l-ih-,l- Ldwy ekpZ 59 lsdsUM 8700 :-

12-

lqeu csdjh ekpZ 52 lsdsUM 1000 :-

13-

lgxy VsUV gkml vizSy 32 lsdsUM 600

14-

,drk gk;j lsdsUMjh Ldwy Qjojh 53 lsdsUM 1500 :-

15-

vkn”kZ dksfpax vizSy 36 lsdsUM 1200:

16-

lek/kku dksfpax vizSy 42 lsdsUM 1200:

17-

uSdks n~okjk ekpZ 2012 ls ekpZ 1013 rd

40 lsdsUM 12000 :

Sustainability -Content• Content cross sharing through

EDAA ( Ek Duniya Anek Awaaz) Platform

• Promoting local artists• Using open source content• Setting up MP CR Consortium

for content sharing and revenue generation

• Building content and material library for content generation.

Navigation Panel





5.Next Steps

Sustainability -Technical• Dhrishti helping team on

technical hook-ups• In house training of staff on

general error rectification

Navigation Panel





5.Next Steps

Sustainability -Key FindingsNavigation Panel





5.Next Steps

Training Needs• Using effects and plug-ins• Using digital mixer• Voice modulation training• Theatrical training for radio

jockeys• Hardware/Software

troubleshooting• Phone in

Navigation Panel





5.Next Steps

Future Plans• Focus on financial self

sustainability• Improvement in programming

and content quality• Promoting local folk music• Internet radio through GRINS• Enumeration of village

volunteers from the tribes and technical training so that they effectively engage tribes people through listener groups.

• Monthly report using the MIS and the report will be mainly used to review the effectiveness of reach, quality of content and satisfaction of listeners.

Navigation Panel





5.Next Steps

Future Plans- Revenue GenerationNavigation Panel





5.Next Steps

ACTIVITY YEAR

2012 mid 2012 end

Programme development

2.5 Hrs 4 Hrs

Broadcasting

Hours

12 Hrs 12 Hrs

Target for revenue generation

6000 P.M. 10000 P.M.

Entertainment & Humor

Cr sambhav-final