Alyssa CR Project FINAL VERSION

© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Corporate Responsibility ProjectAlyssa Saviage | Corporate Responsibility Intern


Goal

Compare Adobe to peer companies as it relates to corporate responsibility program features

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Peer Companies Walmart Nike Safeway Microsoft Bank of America

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Target Apple Facebook Google eBay


Peer Companies Vary by Industry and Size

Apparel Footwear & Accessories Banking and Financial Services Computer Software Electronic Equipment Grocery Internet Information Providers Specialty Retail

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~13,600 ~15,000 ~60,000 ~66,000 ~114,000 ~160,000 ~240,000 ~360,000 ~2.3 million

Industries # of Employees


Peer Companies Vary by Industry and Size

Apparel Footwear & Accessories Banking and Financial Services Computer Software Electronic Equipment Grocery Internet Information Providers Specialty Retail

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~13,600 ~15,000 ~60,000 ~66,000 ~114,000 ~160,000 ~240,000 ~360,000 ~2.3 million

Industries # of Employees


Best Practices – What is Adobe Doing Well? Matching grant program Volunteer and team benefits/grants Youth program initiatives Diversity program initiatives Strong employee participation Corporate partnerships Strong local/community relationships Formal reports Web presence Investment community recognition Media coverage

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Key Attributes of Good CR Programs

Adobe

Walmart

Nike Safeway

Microsoft

Bank of America

Target

Apple

Facebook

Google

eBay

Matching grant programVolunteer and team benefits/grantsYouth program initiatives

Diversity program initiatives

Strong employee participation

Corporate partnershipsStrong local/community relationshipsFormal reports 7



Adobe

Walmart

Nike Safeway

Microsoft

Bank of America

Target

Apple

Facebook

Google

eBay






Volunteer Grants

Walmart 25 hours = $250

Microsoft $25 per hour

Bank of America 50 hours = $250

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Apple $25 per hour

Google 5 hours = $50

eBay 8 – 24 hours = $100 25 – 49 hours = $250 50+ hours = $500



Adobe

Walmart

Nike Safeway

Microsoft

Bank of America

Target

Apple

Facebook

Google

eBay






Youth Program Initiatives

Safeway: Electronic Strip Incorporated eScrip Program Enables customers to direct percentage of

grocery purchases to be donated to school of their choice

2013: Donated over $20 million to local schools

Microsoft: Digi Girlz High Tech Camp YouthSpark program

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Youth Program Initiatives

Apple: Youth Workshops, Camps, Field Trips Workshops: Free, One Hour-Long Camps: 3-session experience

Coding and Robotics, Moviemaking, or Storytelling Field Trips for Students and Teachers:

“Unforgettable learning experience” Students: Create something amazing on the spot with Apple products Teachers: Learn how to enhance curriculum with help of Apple

products and content

Google: Google Science Fair Global competition Partner with companies such as LEGO Education and National

Geographic Grand prize = $50,000 scholarship funding & more!

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Adobe

Walmart

Nike Safeway

Microsoft

Bank of America

Target

Apple

Facebook

Google

eBay






Diversity Program Initiatives

Walmart: Women’s Economic Empowerment

Target: Caroline’s Cart Multicultural dolls Overall team population (women) = 57%

Apple: Past year hired over 11,000 women globally, 65%

more than previous year

Facebook: Facebook University (FBU) Program Computer Science and Engineering (CS&E) Lean In

Circles Program14


Other Interesting CR Program Attributes at Peer Companies

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Walmart: Women’s Economic Empowerment

Apple: Supplier Employee Education and Development (SEED) Program

Google Impact Challenge

eBay Charity


Walmart: Women’s Economic

Empowerment Improve the lives of

women around the world Training Market access Career opportunities

Support small women-owned businesses Empowering Women Together

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Apple: Supplier Employee

Education and Development (SEED)

Program Want workers to be successful

in factories AND explore new opportunities

Invested money to set up classrooms on factory grounds

For employees who want to expand education

Free courses before or after work shifts

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Google:Impact Challenge

Goal: Better the Bay Area by creating pathways to opportunity for low-income and underserved neighborhoods

~800 nonprofit organizations applied Google and advisors selected 25 finalists Bay Area public voted on top 10

2015: More than 400,000 votes were made, twice the number of votes in 2014

Google awarded $5.5 million in grant funding Top 6 received a $500,000 grant Remaining 4 received a $250,000 grant 15 additional finalists received a $100,000

grant

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eBay:Charity

Provides critical services and support that make it easy for members of the eBay community to give to their favorite nonprofit

Millions of users raised over $500 million in support of charitable causes

Enables charities to engage and connect with over 157 million eBay community members

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Key Takeaways Adobe compares well to peer

companies despite our smaller size

Positive media coverage reflects well on Adobe Benefits hiring and employee

satisfaction Enables Adobe to qualify for socially

responsible investment funds Adobe can continue to

incrementally add new program features to outpace peer companies

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Documents

Alyssa CR Project FINAL VERSION