Upload
hurtwoodhousemedia
View
282
Download
0
Tags:
Embed Size (px)
DESCRIPTION
Citation preview
Richard Dyer – Star Image
• The term ‘star’ refers to the semi-mythological set of meanings constructed around music performers in order to sell the performer to a large and loyal audience
Institutional Context
• XL Recordings • Cajun Dance Party, Friendly Fires, Jack Penate, Vampire
Weekend, Radiohead.• Type: original and inventive.
• ‘Best Independent Label Award’ individual, alternative,
different look in music - Radiohead.
Target AudienceDemographic profile:• 15-24, male and female. Students
Psychographic profile:• Festival-goers - original, unique styles of music. • find their music from word of mouth, small music gigs and
music shops that sell vinyl records. • Inspirations passion pit, vampire weekend, the foals and the
mystery jets. • Older bands – The Smiths and the cure. • Alternative, original styled dress sense and laid back
attitude to society.
QualitiesStar Image
Youthfulness
Outside
Environment
Beauty
Physical Attractiveness
Health
Creativity
Out of the norm shot
Originality Imaginative
Creative
Talent
Playing own music
Passionate Organic
Target musicians
Environmentally Friendly
Consideration for wider societyEnvironmentally-safe
Natural
Organic Ideology
Not through image/wealth
Selling playing their own music
XL – Enhances image
Poster
Inside CD Inside CD covercoverEnergy/ Youthful
Environmentally friendly
Pedal Power
Energy
Young
Festival
Instruments
Audience powering
Organic IdeologyIdeas from Keith Negus
Ideologies shape the way in which the artists’ images and careers are developed, and the way that they are marketed towards specific target audiences.
The Organic Ideology • ‘Naturalistic’ approach• Seeds of success within artist• ‘Nurtured’ by company• Image enhanced by record company (in this case XL
Recordings)• Given time to evolve• Time to progress ( kings of Leon – took them 5-6 albums to ‘make it’)
Success in the combination?• I believe the combination of products work very effectively
because all the products sell the band in the same way that they're a 4 piece band playing their own music, known as ‘organic,’ which is based around their target market.
• The combination of them create the star image which will attract their target audience of festival goes, laid back, quirky, youthful individuals – all which is demonstrated by the band.
• The video alone focuses on their originality and their music.• Their poster demonstrates how the band performs and
musicians.• The CD Case displays the band, the video and the
performance side of the band.
The Combination
• In our main product and ancillary texts we have the same design and name of the band.
• The font can be identified and associated with the band.
• In all ancillary texts we display the band so the audience can recognise them.
• In all ancillary texts we establish the youthfulness, individuality and originality about the band which is aimed at the target audience.