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Gilda’s Club New York City

Community-to-Community Capital Campaign

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“When cancer happens, it happens to the whole family.”

Our MissionThe mission of Gilda’s Club New York City is to provide meeting places where men, women and children living with cancer - and their families and friends – can join with others to build social and emotional support as a supplement to medical care. Free of charge, we offer support and networking groups, lectures, workshops and social events in a nonresidential, homelike setting.

The Gilda’s Club mission embraces the cancer support community concept where members learn from the experts…themselves. Gilda’s Club gives people with cancer – men, women and children with all types of cancer – a place to come, away from a hospital environment, where they can meet and talk with others who are going through the same thing.

- Gilda Radner

“There are so many people that need this. We’re just the tip of the iceberg. Gilda’s needs to get that message out and pull those people in.”

-Emilie Lowerre-Jambois, Resident Brooklyn, NY

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Feasibility Study for Capital Campaign

• The Feasibility Study was conducted by an outside consultant for objectivity. Margaret Holman Associates is highly recommended and has a strong track record with capital campaigns, as well as conducting feasibility studies.

• Methodology 30 interviews conducted, including: • Board Members• Business Leaders (especially with strong ties to Brooklyn and

Queens; Richard Wilpon, Joanne Minieri)• Members of Gilda’s Club• Community Leaders (Borough Presidents of Queens, Brooklyn,

and The Bronx, NYC Health Commissioner)• Founders (Dr. Joanna Bull, Mandy Patinkin)• Past Honorees (Robin Roberts, Cynthia Leive)

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The Need for Gilda’s Club New York City to Expand Throughout All of NYC

5%

10%

7%

3%

75%

Asian African-American Latino/a Other White

• 35,000 New Yorkers are diagnosed with cancer each year

• Largest representation is in Brooklyn, followed by Queens, Manhattan, the Bronx, and Staten Island

• Each diagnosis effects friends and loved ones; husbands, wives, brothers and sisters, sons and daughters

• Those impacted come from diverse backgrounds and have varying needs for support

• It is our mission to make sure our free support services are equally available to all “New Yorkers”

• Ensure program is culturally sensitive and accessible to everyone

• Currently serving a predominately white population

• Minority groups make up only 25% of members

• It is clear to fill the need that is ever present, we need to be available to everyone living with cancer in New York City

• Programs need to be available where and when members can attend

• Weekends, evenings, and in underserved communities.

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GCNYC Community-to-Community Capital Campaign

Raise $1,000,000 over 3 years• 20 GCNYC Community-to Community Satellites throughout All 5 Boroughs

• Allow physical space to be secured and renovations for Satellites• Forge long range partnerships with community and faith-based organizations• Pilot program: Opened 3 satellites in 2007 has been very successful

– Congregation Beth Elomin and the Park YMCA in Brooklyn– Parkchester Enhancement Program in the Bronx

• Provide funding for permanent Mini Clubhouses to be constructed which will serve as anchors for Satellites

• Brooklyn Mini Club House• Queens Mini Club House

• Will make social and emotional support available for all those touched by cancer in NYC, by having our services easily accessible and conveniently located

• By 2011, GCNYC will be able to more then double the number of member visits we have each year to 20,000

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Expansion of GCNYC Bereavement Support

• We will also expand our phd bereavement program for adults, as well as our Noogieland Bereavement Program for children to take place at all of GCNYC satellite and mini clubs throughout all five boroughs.

• It is crucial to offer this important emotional support in the most convenient locations possible, especially for the children, which is as close to their home as possible.

• Noogieland is primarily attended by children who have a parent or guardian living with cancer.  However, there is a growing need to expand the scope of the Noogieland program to better accommodate children whose loved ones have died of cancer.  Although the interaction with other children at a Noogieland is helpful, additional bereavement support is needed. 

• The National Mental Health Association has stressed that when a child’s grieving process is denied or avoided, this is likely to lead to severe mental health problems later in life. It is imperative that we provide the children we serve with the best available coping skills to work through their loss

“My mom was diagnosed with cancer when I was in the second grade. She died when I was in the sixth grade-on November 7th 2006. … My mom thought it would be good if I went to Gilda’s

Club so that I could meet other kids going through the same situation as me. It really helps to have somebody else in your shoes to talk to.”

-Ramona Morris, 12 years old, Resident Queens, NY

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Suggested Possible Donors

• Robert Easton, • Chairman of the Board for Gilda’s Club New York City • Chairman and CEO of Easton Strategies

• Joanne Minieri, • President and COO, FCRC• A native of Brooklyn, she works closely with Chairman and CEO

Bruce Ratner. • FCRC has major real estate and business interests in Brooklyn,

including the proposed the Atlantic Yards Project

• Richard Wilpon, • SVP Sterling Equities and Co-CEO of Sterling American Funds • Board Member New York Mets

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GCNYC Community-to-CommunityCapital Campaign Committee

Office of the ChairmanRobert J. Easton, Joanne M. Minieri, and Richard A. Wipon

GCNYC Board of Directors

Campaign Executive Committee (7)Robert J. Easton, Joanne M. Minieri, Richard A. Wipon,

Board Member A, Board Member B, Business Leader and GCNYC Associates Chair

Campaign ConsultantMargret Holman; Holman Consulting

Campaign Committee25 Members

Public Relations CommitteeNew GCNYC Board Member

TBD

Finance CommitteeFrank Russo, GCNYC Treasurer

Prospect CultivationRobert J. Easton,

GCNYC Board Chair

Donor Relations/EventsMeryl Allison,

GCNYC Board Member

Note: Suggested Members based on Feasibility Study

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Gilda’s Club Capital Campaign Gift Chart

# of Gifts Amt. Of Gift Amt from Level Cumulative Amt. Cum. % of total

1 $150,000 $150,000 $150,000 15%

1 75,000 75,000 225,000 22%

2 50,000 100,000 325,000 32%

6 25,000 150,000 475,000 47%

10 10,000 100,000 575,000 57%

20 5,000 100,000 675,000 67%

40 2,500 100,000 775,000 77%

80 1,000 80,000 855,000 87%

160 500 80,000 935,000 93%

Many <$500 65,000 1,000,000 100%

Goal: $1,000,000

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Campaign Recognition Program

• Gilda’s Club NYC Patron - Gifts of $150,000 or more• Community-to-Community Satellite Program Named in your

Honor

• Red Door Angels - Gifts of $75,000 or more• Mini Club Named in your Honor

(Brooklyn or Queens)

• Keep them Laughing - Gifts of $25,000 or more• Borough wide Support Program Named in your Honor

(Noogieland Children’s Support Program, Family Focus Crisis Support, etc)

• Gilda’s Stars of Hope - Gifts of $10,000 or more• Satellite Named in your Honor

• Friends of Gilda - Gifts of $2,500 or more

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Campaign Timeline

2008 Pre-Silent Pre-Silent Silent Silent/PublicJan-March April-June July-Sept Oct-Dec

Establish Steering Committee Identify Leadership Review and Evaluate Prospects Event Kick Off at Annual Gala (Nov)Conduct Feasability Study Establish Campaign Policies Develop Solicitation Strategies Identif, enlist and train VolunteersDevelop Case for Support Identify Volunteers to Solicit Gifts Identif, enlist and train Volunteers Review Propects,Solcit Gifts, Prepare

Develop Campaign Goal Solicit Lead & First Gifts Need to Have 50% of $$ INReview Table of Gifts

Establish Campaign Comms.Write Proposal Copy

2009 Public Public Public Public

Jan-March April-June July-Sept Oct-DecIdentif, enlist and train Volunteers Identif, enlist and train Volunteers Identif, enlist and train Volunteers Review Prospect List & Solicit Gifts

Review Prospect List & Solicit Gifts Review Prospect List & Solicit Gifts Review Prospect List & Solicit Gifts Annual GalaUpdate in Feb. Update in May Big Push in Starts in Sept. - Fall Mini Dinner Parties by Campaign Comm.

Campaign Chairs Dinner Direct Mail and Internet Campaign Grand Opening of Brooklyn Mini Club House

2010 Public Public Public Celebratory

Jan-March April-June July-Sept Oct-DecReview Prospect List & Solicit Gifts Review Prospect List & Solicit Gifts Review Prospect List & Solicit Gifts Community-to-Community Annual Gala

Campaign Chairs Leadership Breakfast Final Campaign Push Starts Grand Opening of Queens Mini Club House Announced Goal is ReachedUpdate in Feb Solicitation Followup

Direct Mail and Internet Campaign Report to Camp. Vol.Volunteer Acknowledgement

Special Thanks to Donors

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Thank You

This expansion of GCNYC throughout the city will allow us to truly be in reach for everyone living with cancer, as well as their family and loved ones. But most importantly, we will be there for the most in need, that have the least means, and truly achieving our mission of providing social and emotional support in a friendly homelike environment.

Presented By: Stuart Friedman