Choosly Pitch Deck

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Choosly Investor Pitch Deck

Text of Choosly Pitch Deck

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RE-INTRODUCINGPowerful Content for E-commerce

At Choosly, we believe we can make the fast growing online shopping world and experience better.

Im Rory, and Im proud to be a co-founder of Choosly.1What makes it sell?angel.co/

2This, is a grill.

And this, is a George Forman Grill, and the grill that you buy.

Professional/product affiliation sells. It has been proven time and time again.

$51.1bn$51.1bn

Sports sponsorship rights - 2012(MEENAGHAN 2013)Brand Spendingangel.co/

3The sports brands alone invest big.

But why would sports brands spend, if that relationship isnt known about at the POS?

Cut-OutsPostersGraphicsBRICKS & MORTARTraditional Retail Methodsangel.co/

Pamphlets4Well, walk yourself into any B & M store, and what youll find is powerful engaging content. Its there to influence you and its there because it works.

So whats going on Online?

angel.co/

Whats Missing Online?5Where is the 50bn worth of pre-existing sporting greatness that drives the sales.

So at Choosly, Were building a content platform, and we provide the retailers with plugins to deliver the content to the POS online.

Pro Imagesangel.co/

6Professional players, and their images.

AAangel.co/

Reviews and Stats

7Reviews and statisticsAAangel.co/

Video

8Video

AAangel.co/

Conversion Uplift and Market100%

$278bn

(IBIS WORLD) 11.6%9Its powerful content, and it works.

Retailers have tested content boosting strategies before, and they report conversion increases in excess of 100%.

AAangel.co/

BRAND POWER!APPLEBYIS WINNING TODAYThe brands have never before seen instant message control.10

AAangel.co/

BRAND POWER!MICKELSONIS WINNING TOMORROWThe brands have never before seen instant message control.11How?AAangel.co/

Content+Licencing+Product = $$+=

12The how?

Key partnerships with big brands and organisations.

With this formula we can solve the licensing & distribution headaches, and create truly valuable content.CPM MODELDistributionDistribution

55%AAangel.co/

Were dominating the Australian market. Through our dealing with the largest Sport retail group in the country.13DistributionDistribution

AAangel.co/

55%

100%Post investment, we will be releasing the content as a pure SAAS model,

with the goal to be able to provide endorsement content at each and every corner of the web.14TeamTeamFounders Advisors

RORY HOUSTONEx Air ForceFighter PilotProperty Developer

DAVID BOYDIBMPortals & Integration ANDREW BOGUT#1 NBA Draft PickOne Mgmt GroupBRUCE KAIDERSports Market Guru One Mgmt Group

JAMES ASHWORTHFounder VBM>20 Web StoresLicensing/Sport

AAangel.co/

LUCAS TEx Air ForceHighly AwardedSupply Chain Expert15We have an incredibly focused and dedicated sports passionate team:

Fighter pilot and business owner

Deep understanding of retail logistics

An IBM programmer with vast B2B application experience.

Weve got the first ever Australian All-NBA star, a sports management expert and the operator behind over 20 online sports retail stores in Australia. Its perfect!$600,000$600,000DEVELOPMENTDESIGNOPSAAangel.co/

16Prior to leaving Australia we received a term sheet for the entire round, but the benefits to the company of relocating and raising in the US were obvious so weve relocated to explore the opportunities.ANGEL.CO/CHOOSLYGUST.COM/C/CHOOSLY

Which is why were here.

Thank you.17