Embed Size (px)
Citation preview
• The Croshal Entertainment Group (CEG) is an LA-based entertainment company, established in 2003 that provides unparalleled marketing and management services to artists, labels, and other entertainment companies.
• CEG is the music industry’s premiere marketing firm, the only company with a proven track record of releasing music start to finish for independent artists.
• We work with some of the biggest names in the music industry, providing them with a full menu of label and management services.
• In our 6-year history, we have sold over 3.5 million records and generated millions of dollars of profits for our artists. We have earned gold and platinum records, broken Billboard sales records, and have become the go-to source for independent releases.
• Which releases are we known for?
• CEG operates in a manner that is fundamentally different from traditional record labels and management firms.
• CEG focuses on forming true partnerships with artists and maintaining low overhead, allowing more creative control and collaboration, as well as the ability to respond to the market and achieve profitability more effectively than any other music marketing firm.
• Fred Croshal – Founder/ CEO• Kristen Worden-Harris – Manager/marketing director• Gil Gastelum – Manager/marketing director• Jimmy Brunetti – Manager/marketing director• Over 70 years combined experience
• With our years of experience comes an extensive rolodex of industry contacts that we use to open doors for artists and other clients. There isn’t a company or executive in the music business that we aren’t able to contact.
• What else makes us different? Our philosophy: Market like a manager, manage like a marketer. No other music marketing firm thinks like us.
Marketing
Management
• CEG’s Virtual Label Model (VLM) is acknowledged as the most effective model for releasing independent music in which independent contractors are hired and managed to orchestrate the complete release of an album. We have used this model to orchestrate some of the most successful independent record releases in the past 6 years.
The VLM operates like a wheel with CEG at the hub.
CEG’s 3 major functions within the VLM:
-Hire/oversee the coordination of team
-Develop and execute marketing plan
-Set and manage budget
Why would an artist want to do this? -Creative control: It’s your label! -Ownership of art: No signing away your rights! -Profitability: Keep the money your music earns!
Why is this model the best?
-Size and cost
-Flexibility
-Customization
-Fiscal transparency
-Response time
