Cannes Debrief 2013

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Takeaways and insights from Cannes 2013

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<ul><li> 1. DEBRIEFTuesday, June 25, 2013</li></ul> <p> 2. Tuesday, June 25, 2013 3. 60TH INTERNATIONAL FESTIVAL OF CREATIVITYTuesday, June 25, 2013 4. Creative Effectiveness at Cannes Lions aims toestablish a direct correlation between creativityand effectiveness. The Festival has always been,and always will be, a Festival of creativity;however now more than ever ROI is paramountto the client and it is important that weacknowledge and reward this without losing theessence of Cannes Lions.Tuesday, June 25, 2013 5. 1,20035,5003,400entries submittedshortlistedLions awardedTuesday, June 25, 2013 6. BIG TAKEAWAYSTuesday, June 25, 2013 7. Ads that make adifference honoredin CannesThe Cannes Lions InternationalFestival of Creativity honoredadvertising and promotion that notonly looks good but does good.Commercials with a socialconscience took the spotlight...DO WORK THAT MATTERSEncouraging organ donationPromoting safetyDonating bloodImproving self-esteemTeaching with phonesPreventing suicideSaving teen driversSharing feelingsSaving for retirementTuesday, June 25, 2013 8. FIND THE TRUTHThe marketing industryused to be about creating amyth then getting people tobelieve it but now the onusis on finding a truth.MARK DARCYFacebookI have to be true to who I amand do what makes me laugh.Id rather stop doing it thancontinue to do it in a way thatstarts to become manufacturedor fake.CONAN OBRIENIts interesting thatall the work that hasfound success thisweek has come out of areal truth. This hasbeen a clear theme invirtually everyseminar. Beingauthentic as a brandand keeping it real forthe people you want tosell to.Tuesday, June 25, 2013 9. GO FROM STORYTELLING TO STORYMAKINGTuesday, June 25, 2013 10. BE BOLD AND SURPRISINGTuesday, June 25, 2013 11. EMBRACE FAILUREA common theme from seniormarketers at Cannes was that ifyoure not failing somewherealong the line, youre not tryinghard enough to succeed. Ratherthan seeing failure as a negative,successful brands will be theones that can embrace it, learnfrom mistakes quickly andstrengthen a brand as a result.Tuesday, June 25, 2013 12. AWARD WINNING WORKTuesday, June 25, 2013 13. The Most Awarded Ad Campaign In Cannes Festivals 60-Year History.Tuesday, June 25, 2013 14. Tuesday, June 25, 2013 15. Tuesday, June 25, 2013 16. Tuesday, June 25, 2013 17. Tuesday, June 25, 2013 18. Tuesday, June 25, 2013 19. Tuesday, June 25, 2013 20. Tuesday, June 25, 2013 21. Tuesday, June 25, 2013 22. Tuesday, June 25, 2013 23. Tuesday, June 25, 2013 24. Tuesday, June 25, 2013 25. Tuesday, June 25, 2013 26. Tuesday, June 25, 2013 27. Tuesday, June 25, 2013 28. Tuesday, June 25, 2013 29. Tuesday, June 25, 2013 30. Tuesday, June 25, 2013 31. Tuesday, June 25, 2013 32. INTERESTING SEMINARSTuesday, June 25, 2013 33. Most impressiveWORK THATMATTERSCOCA-COLATuesday, June 25, 2013 34. Most entertainingWHAT CONNECTSIN COMEDYANDERSONCOOPER &amp;CONAN OBRIENTuesday, June 25, 2013 35. Most beneficialFREE ELVIS:HOW TO UNLEASHYOUR INNERCREATIVITYUPPING YOURELVISTuesday, June 25, 2013 36. Most enlighteningTHE FUTURE ISA MASSIVELYMULTIPLAYERGAMEJANEMcGONICAL...how toharness thepower of gamesto solve real-world problemsand boost globalhappiness.Tuesday, June 25, 2013 37. DEBRIEFTuesday, June 25, 2013 </p>