Stop the Boring pre roll ads

Burger King• Burger King Corporation is founded by

James McLamore and David Edgerton in 1954, beginning the BK® legacy of flame-broiled beef and commitment to quality ingredients and friendly service

• The ‘Whooper’ is the most important item in their menu list

• In 2010, burger king co-orporation was acquired by 3G Capital, a global multi-million dollar investment firm, making it a privately-held company

• Everyday more than 11 million guests visit Burger king restaurants over the world

Analysis• Youtube is the go-to video

streaming place on the internet. • People enjoy watching videos on

youtube but they hate the pre roll ads that come before it

• Burger King marketing department took this as a challenge and made around 64 pre roll ads tailored according to the videos the audiences would be watching

• Which would feature two actors taking about the amazing offers going on at Burger King

Objective Behind the Campaign

• To make the boring ads before watching any video interesting

• The main Target were youngsters from the age of 18-35, who are more likely to visit youtube on a regular basis

• The pre ads gets the most number of view by default but the audiences hate to watch it according to the survey by the burger king

• They grabbed this opportunity to advertise their product and this advertisement was considered to be one of the best

Results

• The results were phenomenal

• The targeted audiences enjoyed the pre roll ads showed by the burger king

• They not only had a lot of views on the channel but theirs sales also hit a high record

Stop the boring Pre roll ads• Credits:– Burger King Marketing: James Woodbridge– Creative Director: Levi Slavin– Creative Team: Simon Vicars, Brett Colliver– Group Account Director: Victoria Graves– Senior Account Manager: Anna Holloway – Director: Helena Brooks– Producer: Fraser Brown– Agency Producer: Katie Knight– Production Company: Flying Fish– Media Agency: Y&R, NZ

Conclusion

• The idea was a challenge• This was one the most innovative

ideas where the people would come to know about the offers at Burger King more innovatively

• The personalization was one of the key tools which made the ad famous

• However more videos would add to more variety to the existing

• More tools in the area of advertising can be explored