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Part 2 of a proposal developed in 2009 for exciting Malaysian retail with converging retail, creative economy, sustainability, brands and unconventional media centred around an inflatable pop up retail mall.
Citation preview
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KUALA LUMPURA Retail Adventure
BIG BANG IS...A RETAIL ADVENTURE
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DON’T THINGS
A T-SHIRT CULTURE EXHIBITIONAND RETAIL ADVENTURE
EXPLORING INNER-CITY KL
Malaysia
Presented by
USP#004PART 3: UNIQUE SELLING PROPOSITION #004
What pisses me off more is that these c^^ts did jack shit on this
proposal while I spend 6 months of time developing this, then sold it to the organisers of Masif festival for
this year’s 1Masif 2011
We liken finding a Don’t Panic pack is somewhat like finding an Easter egg. An enclosed pack of surprises. DON’T THINGS is an event conceptualised for you to experience first hand of what the pack is all about.
In the heart of each Don’t Panic pack, is the double sided A2 poster. They are themed fortnightly around
current social issues and causes relevant to our audience, and often produced in conjunction with
charities and pressure groups.Don’t Panic posters are designed by the people defining the look of their
generation – graphic designers, artists, illustrators and photographers from across the world, from the
most prestigious design agencies to fast up and coming artists.
Don’t Panic Malaysia is a strong supporter of the arts and its people and they do so right at the grass roots
level. Don’t Panic is a brand that relates right down to the people.
Bringing the brand experience back to the street, what better way to showcase the brand’s honesty and its high regards of arts than the humble T-shirt of our
backs.
A translation of street culture and the diverse reach of Don’t Panic’s audience is showcased through DON’T THINGS by employing guerilla tactics to surprise its
audience and making it memorable.
KUALA LUMPURA Retail Adventure
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USP#004DON’T
A T-SHIRT CULTURE EXHIBITIONAND RETAIL ADVENTURE
EXPLORING INNER-CITY KL
Malaysia
Presented by
PART 3: UNIQUE SELLING PROPOSITION #004THINGS
KUALA LUMPURA Retail Adventure
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REINTERPRETINGSPACE AROUND
THE CITY
LIMITEDTIMEONLY
REVISITING//REUSING VACANT SPACES
USP#004DON’T
A T-SHIRT CULTURE EXHIBITIONAND RETAIL ADVENTURE
EXPLORING INNER-CITY KL
Malaysia
Presented by
PART 3: UNIQUE SELLING PROPOSITION #004THINGS
DON’TTHINGS
ARTSPACE
T-SHIRT GRAPHICS
TRIBUTE
MUSIC
PLATFORM FOR
COLLABORATION
GIVING BACK
TO THE
SOCIETY
PLAY
EXPERIENCE
GUERILLAGALLERY-BOUTIQUES
KUALA LUMPURA Retail Adventure
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DON’T THINGS will set up FOUR(4) guerilla t-shirt stores dotted around the city in carefully chosen spaces.
Each store will be themed and stock its t-shirts collection in accordance to the store’s concept.
It is more than a retail experience. Each store is carefully planned to include a whole culture and lifestyle experience aspect.
It is an ADVENTURE. Creating for consumers a unique journey of discovery of inner-city KL.
USP#004DON’T
A T-SHIRT CULTURE EXHIBITIONAND RETAIL ADVENTURE
EXPLORING INNER-CITY KL
Malaysia
Presented by
PART 3: UNIQUE SELLING PROPOSITION #004THINGS
DON’TTHINGS
KUALA LUMPURA Retail Adventure
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is made up of
Don’t Teezwill house a t-shirt art exhibition. Local and regional exhibitors will present creative, affordable, graphic laden designs in a distinctive showcase.
Don’t Danceis a music artspace foraging local talent from all genres in a series of crossover music nights.
Don’t Tagwill stage local talents in graffiti and street art.
Don’t Limitis a unique retail experience bringing labels which are not available in Malaysia.
USP#004DON’T
A T-SHIRT CULTURE EXHIBITIONAND RETAIL ADVENTURE
EXPLORING INNER-CITY KL
Malaysia
Presented by
PART 3: UNIQUE SELLING PROPOSITION #004THINGS
DON’TTHINGS
KUALA LUMPURA Retail Adventure
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KUALA LUMPUR INDONESIA SINGAPORE
Angkatan Baju Malaya is a collective of independent clothing labels in Malaysia which has been established since end of 2007. They were famously known for going on tour around Malaysia selling their
t-shirts on a bus following rock concerts.
Young Posh& Broke
YPB is founded in Bandung, Indonesia.Upcoming collective with a focused on fashion,music arts and lifestyle has blasted into the scenepresenting fresh t-shirtdesigns and graphics.
Freemanslandvs Don’t Panic SG
The collaboration of Freemansland & Don’t Panic Singapore have brought about the most unique art bazaars and flea market presenting live art (music presentation) to exhibitions in Singapore, deliveringinnovative and creative experiences.
Going back to its roots, Don’t Panic transform this space into their living room for the people. Inviting partners and Don’t Panic teams from other regions to come kick back and celebrate its youth. Acting as the homebase and central store, Don’t Teez will also showcase artworks and posters from Don’t Panic’s extensive archive of graphic posters.
Merchandises and activities in this space will play tribute and celebrate printed graphics on t-shirts. The main hosts for this store had been carefully selected to represent the three cities, Kuala Lumpur, Bandung and Singapore. They will each bring to the store a taste of each city.
Angkatan Baju Malaya
STORE 1DON’T TEEZ
USP#004DON’T
A T-SHIRT CULTURE EXHIBITIONAND RETAIL ADVENTURE
EXPLORING INNER-CITY KL
Malaysia
Presented by
PART 3: UNIQUE SELLING PROPOSITION #004THINGS
DON’TTEEZ
KUALA LUMPURA Retail Adventure
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29 NOV 2008SUNDAY
LAUNCH
PRE-EVENT and THROUGHOUT THE DURATION OF DON’T TEEZ
THROUGHOUT THE DURATION OF DON’T TEEZ
STORE 1DON’T TEEZ
IN-STORE ACTIVITIES
PRINT YOUR OWN SHIRTby
DON’T PANICPROPAGANDA
TEEZ
IT’S A SUN-THINGwith
DON’T PANICLeading to the opening of Don’t Teez, a competition will be runby Don’t Panic inviting t-shirtdesigners to submit in their design and the best ten will be printed in collaboration with Radioactive*.
For a limited time only also, Don’t Panic will make
available t-shirts with design from their posters.
Don’t Panic will host the launch of Don’t Things here
with the opening of Don’t Teez. An open air BBQ party with
wading pools and pink duckies in aid of PT
Foundation. Entrance by donations or sale of ducks.
USP#004DON’T
A T-SHIRT CULTURE EXHIBITIONAND RETAIL ADVENTURE
EXPLORING INNER-CITY KL
Malaysia
Presented by
PART 3: UNIQUE SELLING PROPOSITION #004THINGS
DON’TTEEZ
KUALA LUMPURA Retail Adventure
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STORE 1INSIDE
DON’T TEEZ
RETA
IL//D
ISPLA
YSTEPS TO ROOFTOP
DON’T PANIC POSTERS COVERING ENTRANCE TUNNEL INTO STORE
ART INSTALLATIONBY IDRIS JOHOR/PFF
COUNTER
USP#004DON’T
A T-SHIRT CULTURE EXHIBITIONAND RETAIL ADVENTURE
EXPLORING INNER-CITY KL
Malaysia
Presented by
PART 3: UNIQUE SELLING PROPOSITION #004THINGS
DON’TTEEZ
KUALA LUMPURA Retail Adventure
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Music had long been a heavy influence in t-shirt graphics. From band shirts, to the latest nu-rave trend of multi fluoro graphics on t-shirts. Don’t Panic celebrates each beat that’s been played in this space. A special collaboration with The Yellow Bird Project will run at Don’t Dance. T-shirts personally designed by indie bands such as Wolfmother, Stars and Broken Social Scene will be sold and all profits will be channelled to an adopted cause.
STORE 2DON’T DANCE
T-SHIRTS PERSONALLY DESIGNED BY POPULAR INDIE
BANDS
STARS
BROKEN SOCIAL SCENE
WOLFMOTHER
THE SHINS
DROP
BEATS
NOT
BOMBS
USP#004DON’T
A T-SHIRT CULTURE EXHIBITIONAND RETAIL ADVENTURE
EXPLORING INNER-CITY KL
Malaysia
Presented by
PART 3: UNIQUE SELLING PROPOSITION #004THINGS
DON’TDANCE
KUALA LUMPURA Retail Adventure
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STORE 2DON’T DANCE
IN-STORE ACTIVITIES
Video cameras will be setup where everyone willbe invited to get filmed busting their best dancemoves. Short clips of this video will be compiled as part of a socio-commentary video project.Mats and hard board will be provided forbreak dancers and their crews are invited forlive battles.
COLLABORATIVE DANCE VIDEOPROJECT
Dance store will be a live band practice or a jam session lasting a whole week long. Crossover sets and also impromptu musicsession will be scheduled at various hours of the day as surprises for guests in store. Mixture of indie and better known bands will make the line up.
MAKE MUSIC
USP#004DON’T
A T-SHIRT CULTURE EXHIBITIONAND RETAIL ADVENTURE
EXPLORING INNER-CITY KL
Malaysia
Presented by
PART 3: UNIQUE SELLING PROPOSITION #004THINGS
DON’TDANCE
KUALA LUMPURA Retail Adventure
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STORE 1INSIDE
DON’T DANCE
SPIRAL STAIRCASE
BAR
RETAIL.DISPLAY
RETAIL.DISPLAY
DJ CONSOLE
DANCEAREA
USP#004DON’T
A T-SHIRT CULTURE EXHIBITIONAND RETAIL ADVENTURE
EXPLORING INNER-CITY KL
Malaysia
Presented by
PART 3: UNIQUE SELLING PROPOSITION #004THINGS
DON’TDANCE
We will give you the license to tag at anywhere and anything you want. Within the four wall of the store only though. An empty space will be white washed all over providing visitors with a huge blank canvas. Store will be decorated and furnished with white furniture and fittings. Don’t Panic invites everyone to leave their mark within the space. Don’t Tag will also stock t-shirts by graffiti artists as well as a selection from Stussy, a label that had made its way up with its graffiti prints.
KUALA LUMPURA Retail Adventure
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STORE 3DON’T TAG
SUPERSUNDAY
THEYARTSTUDIO
TRIBE
84CUBE
KARYA
COLORAMA
USP#004DON’T
A T-SHIRT CULTURE EXHIBITIONAND RETAIL ADVENTURE
EXPLORING INNER-CITY KL
Malaysia
Presented by
PART 3: UNIQUE SELLING PROPOSITION #004THINGS
TAGDON’T TAG
DON’TTAGDON’T
TAG DON’T
TAGDON’T
TAGDON’T TAG
DON’TTAGDON’T
TAG DON’T
TAGDON’TDON’TTAG
KUALA LUMPURA Retail Adventure
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BA
R/C
AFE
RETA
IL.
DIS
PLA
Y
RETA
IL.
DIS
PLA
Y
RETA
IL.
DIS
PLA
Y SEATS/TABLESSTORE 3
INSIDEDON’T TAG
USP#004DON’T
A T-SHIRT CULTURE EXHIBITIONAND RETAIL ADVENTURE
EXPLORING INNER-CITY KL
Malaysia
Presented by
PART 3: UNIQUE SELLING PROPOSITION #004THINGS
TAGDON’T TAG
DON’TTAGDON’T
TAG DON’T
TAGDON’T
TAGDON’T TAG
DON’TTAGDON’T
TAG DON’T
TAGDON’TDON’TTAG
KUALA LUMPURA Retail Adventure
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STORE 3DON’T TAG
IN-STOREACTIVITIES
Live graffiti demonstrations will be held throughout the duration of Don’t Tag. Local collectives and graffiti artists group will be
invited to battle each other out.
SUPERSUNDAY
THEYARTSTUDIO
TRIBE
84CUBE
KARYA
COLORAMA
A temporary cafe and bar will also be setup at Don’t Tag and wifi outlets will be provided. Lunch and dinner crowd from surrounding area of the store will enjoy the temporary change of routine in their usual dining space.
ART//SPACE POP-UP CAFE
USP#004DON’T
A T-SHIRT CULTURE EXHIBITIONAND RETAIL ADVENTURE
EXPLORING INNER-CITY KL
Malaysia
Presented by
PART 3: UNIQUE SELLING PROPOSITION #004THINGS
TAGDON’T TAG
DON’TTAGDON’T
TAG DON’T
TAGDON’T
TAGDON’T TAG
DON’TTAGDON’T
TAG DON’T
TAGDON’TDON’TTAG
Dont Limit will take over an existing store temporarily for a limited time until all 100 items are sold. The store will be cleared out and literally transformed into a retail boutique space.
KUALA LUMPURA Retail Adventure
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STORE 4
DON’T LIMIT
100THINGS
LTD
DON’T LIMITARE
STOREINVADERS
USP#004DON’T
A T-SHIRT CULTURE EXHIBITIONAND RETAIL ADVENTURE
EXPLORING INNER-CITY KL
Malaysia
Presented by
PART 3: UNIQUE SELLING PROPOSITION #004THINGS
DON’TLIMIT
KUALA LUMPURA Retail Adventure
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STORE 4
INSIDEDON’T LIMITSTORE
INVADERS
Proposed Mobile Shelf Display
Tee Shirt Dispensers
USP#004DON’T
A T-SHIRT CULTURE EXHIBITIONAND RETAIL ADVENTURE
EXPLORING INNER-CITY KL
Malaysia
Presented by
PART 3: UNIQUE SELLING PROPOSITION #004THINGS
DON’TLIMIT
KUALA LUMPURA Retail Adventure
BIG BANG IS...A CONSUMER ADVENTURE
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START
DON’T THINGSA RETAIL ADVENTURE
EXPLORING INNER-CITY KL
Don’t Teez Don’t Dance
Don’t Tag
Don’t Limit
USP#004PART 3: UNIQUE SELLING PROPOSITION #004
Starter
Pack
KUALA LUMPURA Retail Adventure
BIG BANG IS...DISCOVERING INNER-CITY KL
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Don’t Teez
Don’t Dance
Don’t Tag
Don’t Limit
Discover little known
places of interest
Uncover Specialty
Stores
Guide to where the
best bargains are
Meet & talk to interesting
people who can tell you the history, etc.
Eat at Stalls known only by
Malaysians
START
From central focus ‘home’ venue POP-UP+BLCKSTOR,
an ‘assistant’ to locate Don’t Things Guerilla Stores by Don’t Panic will be provided to locals and foreign guests in a SPECIAL Don’t Panic pack, containing:
A MAP
MOBILE STARTER PACK with sim-card containing data of city-maps, listings, locations & telephone nos., etc
MOBILE LINKS to download WALKING-AUDIO-GUIDES
RNDM SMS ALERTS Instruction Guides & Promotions Alerts
PROMOTION/DISCOUNT VOUCHERS, etc.
CREATING A TRAVEL ADVENTURE and a journey
of discovery for little-known-facts, hidden treasures known only by local city dwellers, find interesting people, visit specialty stores and guide to where the best bargains are and more.
USP#004PART 3: UNIQUE SELLING PROPOSITION #004
THE DON’T THINGS RETAIL ADVENTURE is also a SENSORY BRAND EXPERIENCE. Don’t Things creates options for unique and distinct experential brand communications involving consumers active participation. Reversing from traditional advertising, Big Bang engages consumers to act and respond.
I.e: The consumers starting from Home (POP UP+BLCKSTOR) will have to seek and find all Don’t Things guerilla stores. Every store has a unique item which the consumer has to collect. On collecting all items, the consumer gets rewarded: freebies, premiums, enter contest, etc.
Levels of difficulty can be increased for consumers to ‘work harder’ or place challenges or obstacles that the consumer has to overcome. All of which are dependent on the value of the reward.
In the retail journey route, plotting in visits to the brand’s retail store creates product visibility, situations-for-trial and opportunities-to-purchase for the brand.
Don’t Panic packs as the carrier-kit for this retail adventure adds exposure for further brand communication material and other branded items which if appealing to target consumers, will be saved as a keepsake and souvenir.
KUALA LUMPURA Retail Adventure
BIG BANG IS...A BRAND EXPERIENCE
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Don’t Teez
Don’t Tag
Don’t Dance
Don’t LimitItem
1Item
1Item
1Item
1Item
1Item
1Item
1Item
1Item
1
Item
1Item
1Item
1Item
1Item
1Item
1Item
1Item
1Item
2 Item
1Item
1Item
1Item
1Item
1Item
1Item
1Item
1Item
3
Item
1Item
1Item
1Item
1Item
1Item
1Item
1Item
1Item
4
Item
4Item
1Item
2Item
3 REWARD
COLLECT ALL 4 & GET/WIN/DISCOUNT . . .
START
USP#004PART 3: UNIQUE SELLING PROPOSITION #004
S E G W A Y S A R E A F U N P E O P L E
TRANSPORTER, HIGHLY VISIBLE AND EYE-CATCHING.
KUALA LUMPURA Retail Adventure
BIG BANG IS...CREATING ATTRACTION
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8/2/09 12:37 PMGuerrilla Fashion Marketing - DKNY Neon Bikes Around NYC
Page 1 of 2http://www.trendhunter.com/trends/guerrilla-marketing-dkny-bikes-nyc
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HOT12H24H3D7D
Filter All 1. Body Builder Pin-Ups
2. Storytelling DigitalArt
3. Freaky Foot Sites 4. CelebratoryMagazine Issues
5. 25 UniqueLookbooks
6. Artistic BleachedClothing
7. 75 SinuousArchitecture Designs
8. 20 Sweet RetroSunglasses
Fashion Design Ads Celebs NaughtyTech Pop Culture Eco Bizarre
CAN YOU GUESS WHAT'S NEXT?
Bianca Bartz4,306 Trends13,213,000 Views3,037 Comments
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DKNY Neon Bikes Around NYC
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DKNY Neon Bikes Around NYC
We featured the Chanel bicycle a fewmonths ago, and it was wildly popular.Now DKNY has plopped several neonorange bicycles around New York Cityin an stylish guerrilla marketing attempt.
The bikes, which were seen chained topoles around the city, were greatattention grabbers with their electriccolouring. In addition to scattering themaround around town, bike maps weregiven out at DKNY’s Madison Ave andSoHo stores. Each BMX was coatedentirely with the vibrant paint with theonly contrast being the blackDKNY.COM labeling printed on the barconnecting the handle bars and seat.
To follow up on a past feature, the $12,000 Chanel bicycle which was picked up byCourtney Cox for her friend Jennifer Aniston. “Jennifer said she wanted to start bikeriding because it’s such good exercise. So Courteney sent her the new, ultra-chicChanel bicycle,” a source told SFGate.Check it out:
Chanel Bicycle - DesignersAgainst Global Warming
To do their part in the fight against global warming, Parisianfashion house, Chanel has customized a bicycle to debut withtheir Spring/Summer 2008 collection. “The hand-crafted designis decorated with the house’s signature quilted leather anddouble-C logo and is undoubtedly the most stylish mo… [More]
References: catwalkqueen
Published: Feb 7, 08 Views: 3,583
Mighty Healthy
Spring/Fall 09' Collection Students save 15%www.mightyhealthynyc.com
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Buy/Sell Ladies Bags & Accessories AtMudah. Fast, Free & No Sign Ups!www.mudah.my
Luxury Brand Handbags
Top quality Brand Handbags Discountprice & fast deliverywww.mvbagsvendor.com
PAINTED BICYCLES ARE PRACTICAL, FASTER
THAN WALKING AND WITH AMPLE WAYS FOR BRANDING.
BESIDES WALKING HAVING ENVIRONMENTALLY-FRIENDLY MODES OF TRANSPORT AS
A MEANS FOR SPEEDING UP THE DURATION REQUIRED TO COMPLETE THE RETAIL JOURNEY.
ALSO ALLOWS FOR HIGHLY VISIBLE BRANDING OPPORTUNITIES.
CREATES PUBLIC ATTENTION & INTEREST LEADING TO AWARENESS
USP#004PART 3: UNIQUE SELLING PROPOSITION #004
KUALA LUMPURA Retail Adventure
BIG BANG IS...ENTERTAINMENT EVOLUTION
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USP#005PART 3: UNIQUE SELLING PROPOSITION #005
Social Fund-raising Entertainment
is raising the bar with music promotions, production quality and unique consumer experiences.
Offering social causes with access to the worlds best DJ’s and music talents; networking consumers to various
causes and fund-raising for those causes and more.
KUALA LUMPURA Retail Adventure
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USP#005PART 3: UNIQUE SELLING PROPOSITION #005
BIG BANG IS...ENTERTAINMENT EVOLUTION
KUALA LUMPURA Retail Adventure
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A-LIST INTERNATIONAL TALENTS
USP#005PART 3: UNIQUE SELLING PROPOSITION #005
DIVERSIFYINGREPERTOIREAND PERFORMANCE
GROOMING WORLD-CLASS TALENTS
IN-DEMAND MUSIC TALENTS CREATING HIGH-VALUE
ENTERTAINMENT AND DRAW
LIVE MUSIC PERFORMANCES
DJ PERFORMANCES
STREET/ FRINGE PERFORMERS
MULTIMEDIA INTEGRATION
DANCE PERFORMANCES
NEW FORMATS
ENTERTAINMENT EXPERIENCE
DEVELOPING MALAYSIAN
ENTERTAINMENT TALENTS
BIG BANG IS...ENTERTAINMENT EVOLUTION
IT’S A SUN-THING
ROOFTOP POOL PARTY
KUALA LUMPURA Retail Adventure
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SOCIAL-FUND-RAISER EVENT in aid of:
aims to create wealth using fair trade online stores, and to provide
an innovative platform to raise money for
social causesFEATURING: BROKEN SOCIAL SCENE
DJ-SETS:
USP#005PART 3: UNIQUE SELLING PROPOSITION #005
VERY LIMITED SPACE ONLY
OPEN TO PUBLIC
BBQ
POOL
ENTRY CHARGE AT RM 50 COMES WITH A PINK
RUBBER DUCKIE & TBC
BIG BANG IS...ENTERTAINMENT EVOLUTION
KUALA LUMPURA Retail Adventure
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USP#005PART 3: UNIQUE SELLING PROPOSITION #005
COMES WITH:SHOPPING VOUCHERS WORTH RM100
BOTTLE LIQUOR* WORTH RM300MIXERS WORTH RM100
EXCLUSIVE MERCHANDISE WORTH RM100
ENTRY FOR 2 PAX
CHICCHIQUE
FASHION PARTY
SUPPORTED BY:
VISUALS BY:
VERY LIMITED SPACE ONLY
OPEN TO PUBLIC
ENTRY CHARGE AT RM300WITH PROCEEDS TO BUMIPUTERA FASHION DESIGNERS ASSOCIATION
SOCIAL-FUND-RAISER EVENT
for BUMIPUTERA FASHION DESIGNERS ASSOCIATION
A-LIST HEADLINING INTERNATIONAL TALENT:
DEADMAU5
KUALA LUMPURA Retail Adventure
BIG BANG IS...A MEDIA ADVENTURE
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USP#005PART 3: UNIQUE SELLING PROPOSITION #005
;-)?
LET THERE BE LIGHTPART 4: CLOSING SUMMARY
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BIG BANG IS...ACTIVITY TIMELINEKUALA LUMPUR
A Retail Adventure
DT: DT: BS: DT: BS:DT: BS: DT: BS: DT: BS: DT: BS:DT: BS:
DAYDATE
Day 0 Day 1 Day 2 Day 3Day 3Day 3 Day 4 Day 5 Day 6 Day 7 Day 8 Day 9 Day 10
TIME
9am-12pm
12pm-3pm
3pm-6pm
6pm-9pm
9pm-12am
12am-3am
3am-6am
6am-9am
DT: Start assembly.
PUP: All parts deliver to site. No unloading.
PUP: Install fittings, decor,
etc. for Preview Gala
DT: Stores Ready. BS: Store Ready.BS: Store Ready.
DT: Start assembly.
PUP: All parts deliver to site. No unloading.
PUP: Install fittings, decor,
etc. for Preview Gala DT: OPENS BS: OPENS
Rooftop Pink Pony Pool Event
@Don’t Dance
BS:IN-STORE
ACTIVITIES
DT: Start assembly.
PUP: All parts deliver to site. No unloading.
PUP: Set-up Ready.
BS:IN-STORE
ACTIVITIES
Rooftop Pink Pony Pool Event
@Don’t Dance
BS:IN-STORE
ACTIVITIESPUP: Start
unloading & Immediate Assemble.
Gala Launch
&
Preview
BS:IN-STORE
ACTIVITIES
Rooftop Pink Pony Pool Event
@Don’t Dance
BS:IN-STORE
ACTIVITIESPUP: Start
unloading & Immediate Assemble.
Gala Launch
&
Preview
BS:IN-STORE
ACTIVITIES
Rooftop Pink Pony Pool Event
@Don’t Dance
PT FoundationWorld AIDS Day Event
Yayasan TNZ Fund-Raiser
Event
Fashion Party
PUP+PRIVATE CLOSING
PARTY
Gala Launch
&
PreviewPT FoundationWorld AIDS Day Event
Yayasan TNZ Fund-Raiser
Event
Fashion Party
PUP+PRIVATE CLOSING
PARTY
PUP: Main Structure assembly complete
PUP: Start clearing.
PUP: Main Structure assembly complete
BS: Start assembly.
DON’T THINGS by
DON’T THINGS By Don’t Panic 4 Guerilla Gallery-Boutiques
POP UP PLUS Inflatable Structure central venue for all Big Bang activities
BLCKSTOR Pop-up Store
RNDM Guerilla Fashion Shows & Retail ‘Stores’
ALL IN THE FAMILY CAR BOOT BAZAARHOSTED BY
CLOTHES OFF YOUR BACKTRADE AND/OR RECYCLE YOUR OLD CLOTHES
HOSTED BY
PART 4 CLOSING SUMMARY #01
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GOAL-DRIVEN RESULTS
KUALA LUMPURA Retail Adventure
Make communication more effective with:
Content attractive to main motivations of shopping tourists
Content making the travel decision process easier
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BIG BANG IS...MEETING OBJECTIVES
Improve and Produce Events & Activities that Are:
Relevant in attracting Urban Entertainment Tourists
UNIQUE AND DISTINCT ENTERTAINMENT, TALENTS, EVENTS
& ACTIVITIES
EXPERENTIAL
IMPROVE & DEVELOP UNIQUE & DISTINCT ENTERTAINMENT
COMMUNICATION (TOURISM)
KUALA LUMPURFR 27 11 09 > SU 06 12 09
PRODUCE AN EVENT RELEVANT & COMPLEMENTS RETAIL SHOPPING: Increase Attraction with Retail
Shopping:
Attracting Urban Entertainment Tourists with
UNIQUE ENTERTAINMENT, TALENTS, EVENTS & ACTIVITIES
Improve Product Offering with UNIQUE PRODUCTS & DISTINCT IDENTITY with Brands & Goods
INCREASE & DIVERSIFY RETAIL WITH NEW BRAND &
PRODUCT OFFERINGS THRU:
INCREASING ATTRACTION FOR RETAIL SHOPPING
CREATING ENTERTAINMENT, TALENTS, EVENTS & ACTIVITIES
DEVELOPING SHOPPING SEGMENT OF URBAN ENTERTAINMENT TOURISM
PART 4 CLOSING SUMMARY #02
BIG BANG IS...A&P MEDIA PLAN
DEVELOPING MAXIMUM MEDIA EXPLOITATION PRE, DURING AND POST-EVENT
PART 4 CLOSING SUMMARY #03
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ALSTICKY COMMUNICATION
KUALA LUMPURA Retail Adventure
Communication Period Pre-event During-event Post-event
Proposed Duration: 3 Months 10 Days 3 to 9 Months
COMMUNICATION MEDIUMSCOMMUNICATION MEDIUMSCOMMUNICATION MEDIUMSCOMMUNICATION MEDIUMS
DON'T PANIC Refer Next Refer Next Refer Next
PRINT Magazines & Dailies - Magazines & Dailies
BROADCAST TV & Radio Teaser Commercials TV & Radio Release CommercialsTV Show
(Mini-series or One-off)
OOH/OUTDOOR/AMBIENT1. Site-hoarding
3. Street Buntings 3. Billboards4. Unconventional Ambient
Displays-
BTL/ON-GROUND Teaser Posters Promo and Info Lea!ets Post-event Promo Lea!ets
PR ALL MEDIA ALL MEDIA ALL MEDIA
EDM
ONLINE / WEBSITES
SOCIAL NETWORKING
INTERNET STREAMING BROADCASTS - RNDM, EVENTS, DON’T THINGS ACTIVITIES, ETC -
MOBILE TELECOMMUNICATIONSMS, TEASER COMMUNICATION
MMS MEDIA PACK
SMS, RELEASE COMMUNICATION MMS MEDIA PACK, 3G CONTENT, MOBILE VOUCHERS, BLUETOOTH
SMS, POST-EVENT DOCUMENTATION MMS MEDIA PACK, 3G CONTENT, MOBILE
VOUCHERS
KUALA LUMPURFR 27 11 09 > SU 06 12 09
A STRATEGIC INTEGRATED CREATIVE MARKETING PROPOSAL FOR:
This document containing work on a Strategic Integrated Creative Marketing Plan on a multi-activity event concept for developing and capturing shopping segments in Urban Entertainment Tourism markets found in the document/s titled: "Big Bang Proposal" and In-depth Detailed Working Ideas and Concepts pertaining to a multi-activity event under but not limited to the sub-headings: POP UP PLUS or POP UP+, RNDMX, BLCKSTOR, DON’T THINGS are prepared by the Document Creators and hence all Intellectual Property Rights belonging solely to the Document Creators: Kenneth Stephen Chan Weng Sein (PB400X/XXXL.INDUSTRIES) For more information, email: [email protected],
Copyright The Author/s of this document grants in absolutes: no rights of use, transmission, transfer, copy, shared or exchanged in any form of this document and of the intellectual property contents of this document to the recipient including any past, present or future custodians in possession of this document titled: Big Bang Proposal and versions in pdf format titled: Big Bang Proposal 0102 Lite.pdf
FOR MORE INFORMATION: [email protected], [email protected], [email protected],
RELEASE VERSION 1.2
A COLLABORATIVE JOINT-VENTURE PROJECT WITH:BY
“Thank You for Your time to review this proposal”