Audience Survey Analysis

Question 1: How old are you?

0-5years6-10years11-15years16-20years21-25years26-30years31-35years36-40years41-50years51-60years60+

The first question we asked our audience members was their age. This was so we could establish the typical age of the

target audience that we are aiming our product at. Around 75% of our audience is in the 16-20years categories, which

suggests typical student age. We also had some people in the 21-25 and 26-30 age gap. Therefore all of our audience members are under middle aged so we are dealing with a fairly young audience, which is quite typical for the genre of music that

we are basing our final media product on.

Question 2: Gender?

Male

Female

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Our second question was to establish if the majority of our target audience where male/female. As you can see by the

answers to our survey we have exactly 50% male and 50% female in our results. This means that we are going to be gender

neutral when aiming our product at the target audience. For example, Laura Mulvey’s theory of “male gaze” won’t be

relevant to our project. If we were doing a genre such as Pop or R&B then the gender results may be more relevant.

Question 3: Genres of music – like/dislike

Pop

Dance

Rock

R&B

Indie

Heavy Matal

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DislikeLike

We then asked the audience what genres of music they were into. We found that the majority preferred indie and rock music, and the majority dislikes pop and dance music. This

suits are project very well as we have chosen to do rock music and therefore our target audience are people that are into

rock and alternative music. It is also quite stereotypical for people who are into rock and indie music to generically

dislike pop and dance music. We found that the results of our survey backed up this theory.

Question 4: What are your reasons for watching music videos?

EntertainmentEducationIdentify narrativeObserve artist/band

In order to decide of the context of our music video we then asked the audience what their reasons are for watching music videos. We had mixed reviews on this question but we found

that the majority enjoys watching music videos for entertainment, and to see their favorite band/artist on the screen. Because of this we have decided to incorporate shots of band members into our final project. This also backs up the idea that record companies demand a lot of close ups of the

main band/artist in order to sell more copies.

Question 5: What is the most important aspect of an alternative rock video?

Abstract conceptsMinimalistic sensibilitiesShots of artistSimple narrativeDisordered storyline

To understand what the target audience looks for in a final music video we asked the audience what they thought were the most important aspects of a music video. The results were pretty similar for this question with everyone having

different tastes. We found that many people preferred abstract concepts, shots of the artist and a disordered storyline. This fits in with the typical generic conventions of this genre,

that most alternative rock music videos include abstract shots as well as storylines and narratives that don’t make sense.

Question 6: What type of locations would you like to see an alternative rock music video set at?

Industrial

County

Woodland

Nature

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Whilst planning our video we also need to decide on set locations that we are going to set our storyline and

narrative. To do this we asked the audience what type of locations they like to see in music videos. We found that many prefer nature locations – which suits our idea perfectly as we want to combine nature and human life. Also the woodland and industrial environments were popular choices so we are going to include shots in these locations in our final video as

well.

Question 7: Do you like videos that challenge race, sexuality, gender or stereotypes?

Yes No0

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To understand if our audience enjoy challenges in a music video and if they enjoy controversy we asked the audience if they liked or disliked challenging race, sexuality, gender or stereotypes. We found that 80% of the people we asked liked to see these conventions and factors being challenged in music

videos to make them interesting. This result is good for our project as me and my group has already discussed challenging the generic conventions of this genre as well as creating a

final video that is different and that does challenge sexuality.