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Arab youth brand survey
• Top 20 favorite brands
• Top 20 least favorite brands
Brand Perception
Resource: Oobers
Top 20 Favorite brands
1) Zara.
“Stylish and cool; everything I want is there.”
2) Gucci.
“Good style and quality; pimpin’.”
3) Diesel.
“Funky: stylish.”
4) Armani.
“Classy, trendy; stylish.”
5) Nike.
“Products are light and the designs are cool; nice clothes.”
6) Dolce & Gabana.
“Good designs; stylish.”
7) Adidas. “Original and good quality; I’m really sporty and I
like the products.”
8) Louis Vuitton. “Stylish, hip, fashionable; prestige.”
9) Sony. “High-quality; guaranteed to be the best.”
10) Puma. “Stylish; casual yet athletic.”
11) Virgin.
“if you’re into gaming and music it’s the first place to go; you’ve got to love it.”
12) Chanel.
“Simple, attractive, quality; elegant, stylish.”
13) Hummer.
“It just rocks, like driving a monster.”
14) Mercedes. “Prestige; quality, power and style rolled up into
one name.”
15) Hugo Boss. “casual but formal; high quality.”
16) Nokia. “Reliable; sturdy, credible, long-lasting.”
17) Ed hardy. “Best shirts; I love the caps.”
18) Massimo Dutti.
“Nice shirts; has the best ties.”
19) Ray-Ban.
“Always has been and always will be stylish.”
20) World of warcraft
“It’s addictive and fun.”
Top 20 Least Favorite brands
1) KFC.
“Too oily; sick.”
2) Motorola.
“Bad battery; no good qualities’.”
3) IBM.
“Bad quality, slow and does not last; too professional.”
4) Kia.
“My grandmother could build a better car.”
5) Toyota.
“Overrated.”
6) Reebok.
“Cheep.”
7) LG.
“Wears out and dies too soon.”
8) Daihatsu.
“Old; can break down the second you buy it.”
9) Skechers.
“Bulky.”
10) Naomi.
“Vulgar; too wild.”
11) Hyundai.
“Cheap.”
12) Ikea.
“Too plain; every body has it.”
13) Honda.
“Bad.”
14) Fair and Lovely.
“Racist; doesn’t work.”
15) Siemens.
“Pathetic; stupid phones.”
16) Acer.
“It just feels cheep.”
17) Coca-Cola.
“Too much gas; taste.”
18) Crocs.
“Ugly; unfashionable.”
19) Nissan.
“I simply don’t like them; they’re way too common.”
20) Ford.
“Too American; terrible interiors.”
Thank You
