Latinos Are One

Doug Bandes, DBG

Joel Hernandez, iNSPIRE!

Latinos Are One

Latinos Are One: Background

• U.S. Hispanic teens and young adults are one of the most rapidly growing and influential groups.

– Multicultural upbringing– Bilingual– Enjoy sports, shopping, and music– Digital natives

• However, they are difficult to target via traditional media.

Latinos Are One: Development

• DBG and iNSPIRE! bypassed the traditional TV commercial by creating its own original series.

• LR1 focuses on music fusion, highlighting rich Latino cultural influences.

Latinos Are One: Execution

• Features nine-time Grammy-nominated music producer Andres Levin, Hip-Hop artist MC Velcro, Jean Shepherd from Navegante, and pop star Debi Nova

• Levin and team wrote, composed and recorded an original song celebrating their Latino heritage called “Maña y Corazón”.

• Tune-in media geo-targeted for SW region.

• Customized expandable units.

Latinos Are One: Execution• Eight episode series

launched Spring 2011.

• Series featured on Latino lifestyle site Batanga and on relevant sites within DBG’s partner network.

Latinos Are One: Results

• Interaction rate: five times industry average

• CTR: double industry average

• Completion rate: 15% higher than industry average

Latinos Are One: Season 2

• Season 2 features Latino artists from different disciplines are create original artwork based on “Maña y Corazón”.

• Viewers submit their own art.

• Episodes launch on LatinosAreOne.com, via DBG tune-in media, publicity and social.