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IMNinjas.com/adtechus: nyc pw: ninja @jimboykin
Jim Boykin CEO/Founder of Internet Marketing Ninjas
Owner WebmasterWorld.com, Devshed, SEOChat and More.Panda’s, Penguin’s, Humming Birds, Authors, and
the Future of SEO and Online Marketing.
IMNinjas.com/adtechus: nyc pw: ninja @jimboykin
Founded We Build Pages in 1999 Rebranded to
Internet Marketing Ninjas in 2011
IMNinjas.com/adtechus: nyc pw: ninja @jimboykin
You may know some of these Ninjas
Ann SmartyKim Krause BergChris BoggsKris JonesJen Van Iderstyne
Bonnie StefanickJoe HallSean CohenSuzy GrayChris Sullivan
Jim BoykinFrank BauerBill AtchisonNeil Marshall
IMNinjas.com/adtechus: nyc pw: ninja @jimboykin
You may know some of our Communities
IMNinjas.com/adtechus: nyc pw: ninja @jimboykin
IMNinjas.com/adtechus: nyc pw: ninja @jimboykin
IMNinjas.com/adtechus: nyc pw: ninja @jimboykin
IMNinjas.com/adtechus: nyc pw: ninja @jimboykin
IMNinjas.com/adtechus: nyc pw: ninja @jimboykin
IMNinjas.com/adtechus: nyc pw: ninja @jimboykin
Used to be 1000 pages, but we added 99,000 new pages.
IMNinjas.com/adtechus: nyc pw: ninja @jimboykin
Do Visitors Ever Return
to your Website?
IMNinjas.com/adtechus: nyc pw: ninja @jimboykin
Poor“User Experience”
IMNinjas.com/adtechus: nyc pw: ninja @jimboykin
Do People Search For
Your Brand?
IMNinjas.com/adtechus: nyc pw: ninja @jimboykin
Pogosticking vs.
Bounce Rate
IMNinjas.com/adtechus: nyc pw: ninja @jimboykin
IMNinjas.com/adtechus: nyc pw: ninja @jimboykin
We only do “White Hat” Link Building.
IMNinjas.com/adtechus: nyc pw: ninja @jimboykin
And here’s the 5 phrases we’re targeting.
IMNinjas.com/adtechus: nyc pw: ninja @jimboykin
We need at least X # of Links Per Month.
And make sure the pages have PageRank, And make sure they all come from pages about “X Topic”. And make sure that the anchor text is “Blue Widgets”….(or a mix of commercial phrases), And make sure the links go to these commercial pages….
IMNinjas.com/adtechus: nyc pw: ninja @jimboykin
We’ve already got the “Low Hanging Fruit” Links.
IMNinjas.com/adtechus: nyc pw: ninja @jimboykin
We submitted to tons of
Directories, Article Syndication,profile pages, Forum LinksBlog ReviewsInterlinks your own Network of Sites
IMNinjas.com/adtechus: nyc pw: ninja @jimboykin
We need links to rank higher for
“Blue Widgets”
IMNinjas.com/adtechus: nyc pw: ninja @jimboykin
IMNinjas.com/adtechus: nyc pw: ninja @jimboykin
There is no such thing as “Hundreds of Directories"
There is no such thing as “Hundreds of Article Syndication sites"
There is no such thing as “”Hundreds of Blog Reviews"
There is no such thing as “Hundreds of Guest Posts"
There is no such thing as “Hundreds of Forum Comments"
A Few Link Building Myths
IMNinjas.com/adtechus: nyc pw: ninja @jimboykin
Most Common Backlink Anchor Text is all Keyword Phrases
and not Branded PhrasesBobsWidgets.comTop 5 Most Common Backlink Anchor Text
Cheap WidgetsDiscount WidgetsOnline WidgetsWidget Storebuy Widgets
Bobs Widgetswww.bobswidgets.comBobsWidgets.comBob Jackson WidgetsBob’s Store
IMNinjas.com/adtechus: nyc pw: ninja @jimboykin
Too Much Exact Match Anchor Text
IMNinjas.com/adtechus: nyc pw: ninja @jimboykin
Do you have few pages with backlinks to them…or are you a thin affiliate
(How can you get lots of subpages that get signals?)
IMNinjas.com/adtechus: nyc pw: ninja @jimboykin
IMNinjas.com/adtechus: nyc pw: ninja @jimboykin
IMNinjas.com/adtechus: nyc pw: ninja @jimboykin
IMNinjas.com/adtechus: nyc pw: ninja @jimboykin
Penguin Solutions
The Disavow Backlinks tool
IMNinjas.com/adtechus: nyc pw: ninja @jimboykin
tools.seochat.com
IMNinjas.com/adtechus: nyc pw: ninja @jimboykin
Please let me out of Jail.
I will stop chasing short tail and I will do great things to build my brand from now on.
IMNinjas.com/adtechus: nyc pw: ninja @jimboykin
What Can I do that will
send the good signals to the search
Engines?
IMNinjas.com/adtechus: nyc pw: ninja @jimboykin
Do Brands worryabout getting links?
I don’t have to ask for links
….But when I started I did.
IMNinjas.com/adtechus: nyc pw: ninja @jimboykin
Send Quality Brand Signals to your Site It’s Links + Everything Else
.
IMNinjas.com/adtechus: nyc pw: ninja @jimboykin
These Brands are talked about online by Real People (in links and social).
IMNinjas.com/adtechus: nyc pw: ninja @jimboykin
Long Tail
vs.
Short Tail
IMNinjas.com/adtechus: nyc pw: ninja @jimboykin
IMNinjas.com/adtechus: nyc pw: ninja @jimboykin
Awardsand Badges
IMNinjas.com/adtechus: nyc pw: ninja @jimboykin
Contests
IMNinjas.com/adtechus: nyc pw: ninja @jimboykin
Widgets and Applicationsand Quizzes
IMNinjas.com/adtechus: nyc pw: ninja @jimboykin
Create Guides and Learning
materials
IMNinjas.com/adtechus: nyc pw: ninja @jimboykin
Some ideas of things to write about or to explore.
IMNinjas.com/adtechus: nyc pw: ninja @jimboykin
IMNinjas.com/adtechus: nyc pw: ninja @jimboykin
IMNinjas.com/adtechus: nyc pw: ninja @jimboykin
IMNinjas.com/adtechus: nyc pw: ninja @jimboykin
IMNinjas.com/adtechus: nyc pw: ninja @jimboykin
IMNinjas.com/adtechus: nyc pw: ninja @jimboykin
IMNinjas.com/adtechus: nyc pw: ninja @jimboykin
IMNinjas.com/adtechus: nyc pw: ninja @jimboykin
IMNinjas.com/adtechus: nyc pw: ninja @jimboykin
IMNinjas.com/adtechus: nyc pw: ninja @jimboykin
IMNinjas.com/adtechus: nyc pw: ninja @jimboykin
IMNinjas.com/adtechus: nyc pw: ninja @jimboykin
IMNinjas.com/adtechus: nyc pw: ninja @jimboykin
IMNinjas.com/adtechus: nyc pw: ninja @jimboykin
We are ALL Authors
IMNinjas.com/adtechus: nyc pw: ninja @jimboykin
It’s not just the Google Author Tag!Having a Google Profile just fills in some blanks they may not have already known.
…But with a profile you do get a picture.
IMNinjas.com/adtechus: nyc pw: ninja @jimboykin
Google is Connecting Sources, Influencers,
Industries.
Through mapping the web of people…anything they can connect, they collect….Linkedin - Twitter - Facebook - Emails – Bio’s - Usernames (ie, forums username) …AND Google Plus.
IMNinjas.com/adtechus: nyc pw: ninja @jimboykin
Get Links from Trusted People
To quote Google’s Agent Patent:
Similarly, if the signer has a large reputational score due to the writer having an established reputation for providing accurate reviews, the rank of the referenced content can be raised accordingly.
IMNinjas.com/adtechus: nyc pw: ninja @jimboykin
“…We're doing a better job of detecting if someone is an authority in a specific space, (could be medical, could be travel, whatever) and trying to make sure that those rank those a little more highly if you're some type of authority...“
Matt Cutts – Penguin 2.0 pre release talk.
IMNinjas.com/adtechus: nyc pw: ninja @jimboykin
“Within search results, information tied to verified online profiles will be ranked higher than content without such verification,
which will result in most users naturally clicking on the top (verified) results.The true cost of remaining anonymous, then, might be irrelevance.
Eric Schmidt – Executive Chairman of Google
IMNinjas.com/adtechus: nyc pw: ninja @jimboykin
“Within search results, information tied to verified online profiles will be ranked higher than content without such verification,
Eric Schmidt – Executive Chairman of Google
IMNinjas.com/adtechus: nyc pw: ninja @jimboykin
IMNinjas.com/adtechus: nyc pw: ninja @jimboykin
IMNinjas.com/adtechus: nyc pw: ninja @jimboykin
IMNinjas.com/adtechus: nyc pw: ninja @jimboykin
IMNinjas.com/adtechus: nyc pw: ninja @jimboykin
IMNinjas.com/adtechus: nyc pw: ninja @jimboykin
IMNinjas.com/adtechus: nyc pw: ninja @jimboykin
Quotes from Agent Rank Patent
About Authorship
IMNinjas.com/adtechus: nyc pw: ninja @jimboykin
Assuming that a given writer has a high reputational score, representing an established reputation for authoring valuable content, then additional content authored and signed by that writer will be promoted relative to unsigned content or content from less reputable writers in search results.
IMNinjas.com/adtechus: nyc pw: ninja @jimboykin
IMNinjas.com/adtechus: nyc pw: ninja @jimboykin
“…the reputation of a particular agent, and therefore the reputational score assigned to the particular agent, should depend not just on the number of references to the content signed by the particular agent, but on the importance of the referring documents and other agents…”
A Lot of References from Authors and Pages =High Author Rank.
IMNinjas.com/adtechus: nyc pw: ninja @jimboykin
IMNinjas.com/adtechus: nyc pw: ninja @jimboykin
IMNinjas.com/adtechus: nyc pw: ninja @jimboykin
Google Authorship
Verifying the authorship of content
using Rel=“author” and Google Plus
account
Google AuthorRANK
Using author information
to rank web pages
IMNinjas.com/adtechus: nyc pw: ninja @jimboykin
1. Link your content to your Google profileie, <a href="https://plus.google.com/109412257237874861202? rel=author">Jim Boykin</a>
2. Link to your content from your profileSign in to your Google Profile Click Edit profile. Click the Contributor To section on the right and then click Add custom link.
3. Testhttp://www.google.com/webmasters/tools/richsnippets
IMNinjas.com/adtechus: nyc pw: ninja @jimboykin
<a href=https://plus.google.com/u/0/YourGoogleAccountID?rel=author>Your First and Last Name on Google+</a>
If you write somewhere else (ie, a Guest Article/Post)
Then include this code on that page.
IMNinjas.com/adtechus: nyc pw: ninja @jimboykin
Google Webmaster Tools Author Stats
IMNinjas.com/adtechus: nyc pw: ninja @jimboykin
Look at the average position and the unbelievable click-through for some of Ann’s verified content!
IMNinjas.com/adtechus: nyc pw: ninja @jimboykin
REL=“PUBLISHER”
For Businesses and Brands
IMNinjas.com/adtechus: nyc pw: ninja @jimboykin
REL=“Author”Ties
*Personal* G+ Profile
to *Individual Articles *
Claim Articles
REL=“Publisher”Ties
*BUSINESS* G+ Pages
to*The Whole Site*
Claim Site
IMNinjas.com/adtechus: nyc pw: ninja @jimboykin
REL=“AUTHOR”
*YOUR HEADSHOT*
FOR ANY SEARCH
QUERY
REL=“PUBLISHER”
*YOUR G+ PAGE SNIPPET*
FOR NAVIGATIONAL
QUERY
IMNinjas.com/adtechus: nyc pw: ninja @jimboykin
REL=“AUTHOR”
REL=“PUBLISHER”
IMNinjas.com/adtechus: nyc pw: ninja @jimboykin
If you’re not going to write Great Content,
then don’t bother writing at all.
If you are going to write, try to get your content cited
by trusted people.
IMNinjas.com/adtechus: nyc pw: ninja @jimboykin
Blogging for the sake of blogging is not going to help you..
IMNinjas.com/adtechus: nyc pw: ninja @jimboykin
Do you have trusted people in the community who talk about your site?
(Get trusted people to talk about your site.)
IMNinjas.com/adtechus: nyc pw: ninja @jimboykin
1. Identify Your Community
IMNinjas.com/adtechus: nyc pw: ninja @jimboykin
2. Build Relationships in those Communities.
IMNinjas.com/adtechus: nyc pw: ninja @jimboykin
3. Make friends with Community Ie, Twitter, FB, g+, Forums , Q & ACreate good network of community friends/followers/circles + have real relationships
IMNinjas.com/adtechus: nyc pw: ninja @jimboykin
IMNinjas.com/adtechus: nyc pw: ninja @jimboykin
Hire An Authority to Work for You
IMNinjas.com/adtechus: nyc pw: ninja @jimboykin
Start Blogging
IMNinjas.com/adtechus: nyc pw: ninja @jimboykin
Grow Your Community /Brand / Portal
IMNinjas.com/adtechus: nyc pw: ninja @jimboykin
Identify Influencers - Start approaching influencers - Become their friends
IMNinjas.com/adtechus: nyc pw: ninja @jimboykin
“The true cost of remaining anonymous, then, might be irrelevance.”
Eric Schmidt – Executive Chairman of Google
IMNinjas.com/adtechus: nyc pw: ninja @jimboykin
IMNinjas.com/adtechus: nyc pw: ninja @jimboykin
Get Links/Likes/Engagement/Trust/Loyalty/Brand/Signalsw/o looking like a Spammy SEO – Doing Real Things!
IMNinjas.com/adtechus: nyc pw: ninja @jimboykin
1. Stop Chasing the Short Tail2. Write Great Content to get Links and mentions3. Start Making Connections with Influencers4. Only publish new “Main Pages” or pages that will get signals (social, links, referral traffic)5. Get Signals and Traffic to you site from Social Places6. Get Signals to your site from Hubs and Authorities in your Industry7. Find ways to get people to return to your site.8. Use Authors on your site, & get links and citations from real people.9. Build great “things” for your site (widgets, quizzes, contests, tools)10. Create Great Resources so you don’t have to ask for links.11. Build Your Brand/Community
Tips from Jim Boykin
IMNinjas.com/adtechus: nyc pw: ninja @jimboykin
Find Brand/Product evangelists.Have them write for you on your blog.Have them write on your product pages.Have them write about you and your products in other places. ( t, f, g+, and their website).... As a brand enthusiast/evangelist
IMNinjas.com/adtechus: nyc pw: ninja @jimboykin
How we can Help You: Prices starting at 10k/month
How you can do this:•We help you with content writing content, building widgets, apps, quizzes, contests, run social campaigns, find/build brand evangalist, participate in related communities, get real people to blog for you, become connected with your community and influencers, build a community on your site, and do other various real online marketing strategies to get people talking about your brand.
Results:
•Experts writing quality content for your site•Brand enthusiast who know what they’re talking about writing & promoting for your brand.•Real Authors credited on your site•Real Resources on your site that are of value to others to use and to continue to go back to.Real pages that can get trusted citations from others•You can be more trusted, and have more and better trusted signals going to your site than any of your competitors can using this method.•Your SEO will be Real, and you can sleep at night.
IMNinjas.com/adtechus: nyc pw: ninja @jimboykin
Jim Boykin CEO/Founder of Internet Marketing Ninjas
Owner WebmasterWorld.com, Devshed, SEOChat and More.Panda’s, Penguin’s, Humming Birds, Authors, and
the Future of SEO and Online Marketing.