2012 03-26

Update Week of March 26, 2012

Snapshot of Internal Developmentsand Progress Towards Goals

Operations Updates• Working with the Director of Student Life at Cogswell College to secure an intern who specializes in Unity the premiere 3D

game engine

• Purchased Unity Pro license and researching team server

• Progress towards hiring another engineer

• Evaluated top 7 candidates and narrowed down the field

Networking Efforts• Established artist and contacts database and networking with local professionals

Research and Development• FHH attended Game Dojos sessions to enhance current game development

• Future session with Gus Tai General Partner at Trinity Venture, Board Member at Trion Worlds and well-known for early stage funding

• Obtained advice from Aaron Rich (EchoUser) on the UI/UX front

Progress: Mobile and Desktop• Mobile Pre-Production Progress• (Mobile) Art Progress • (Desktop) Technical Progress

CONFIDENTIAL INFORMATION NOT FOR DISTRIBUTION

Game Dojos: Designing for Monetization


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FHH attended the "Designing for Monetization" session sponsored by Game Dojos on Monday, March 26th led by Cynthia Woll best known for her work as Creative Director for Disney Mobile for the high-grossing iPhone game “Where’s My Water?”

Important points from the session which confirms that our trajectory is on the right track or will influence our game development are:

• Combine monetization and designo Use in game currency

• Avatar customization as a way to improve player stats

• Synchronous vs asynchronous gameplay


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Game Dojos: Selling PixelsRob Carroll from Tapjoy held a Game Dojos sponsored session on Thursday March 29th. Rob worked as a designer and producer for Zynga on top titles like: Mafia Wars, Pirates and Star Wars: The Force Unleashed.

FHH took away many monetization ideas highlighted below:

• Ad types o discreet banners

• Lite to full conversion o Free game leads to purchase of full version

• Level packs to re-monetize paid users

• Virtual Goods

• Good UI which works in a call to action• App re-engagement strategy

Golden Concepts• Temporary/consumable stat bonus with a limited time

duration• Make the $10 package a better deal than the $50

package as it encourages people to think "ooh I'm getting a good deal!" This strategy get's them to buy


Mobile Pre-Production ProgressCompleted

• First all-hands design meeting with game designer Quentin Daniel McCollum

• Basic UI wireframes are completed

In Progress

• Basic UI wireframes require real image placeholders instead of placeholder images

• Work on defining the mechanics behind how dance will be incorporated in mobile game

• Focus on details and complexity of avatar customization

• Matt (3D artist) is participating in draft 2 to include 3D renders

• Decide how much real-time 3D art will be used versus pre-rendered 3D images


UI/UX DevelopmentThe overlap between all three areas of art, technical development and monetization is UI/UX development.

Fantasy Hip Hop is currently finalizing an Art Style Guide which will critical in determining whether or not to seek an industry expert in the field.

We obtained free advice from EchoUser which is a Plug and Play service partner.

Aaron Rich, VP Operations & Co-Founder looked our UI wireframes and offered advice in the following areas:

• Buttons and icon designs

• User testing at every stage to determine effectiveness of UIo Seeing if users can attain set goalso Providing users with alternate designs for

evaluation


(Mobile) Art Progress

Completed:

• Tested avatar customization system in Unity and works great

• Phone meeting with Game Designer Dan McCollum about the visual needs and direction of the design for mobile game.

• Sent rendered shots, UI design files to Dan McCollum for the next stage of the wire frames for mobile game.

• First pass on high polygon female avatar model and outfits.

• Created test scene with 15 high polygon characters for performance test for mobile game.

Upcoming:• First pass on high polygon male character for character

avatar.

• Create city layout of points of interest for mobile game.

• Finish game testing latest pc version of POC.

• UV map all clothing, body, accessories for characters.

• Create textures for male and female character avatars.

• Create low polygon version of female character avatar for main game play.

• Create low polygon version of male character avatar for main game play.






(Desktop) Technical Progress

Upcoming:• Look for / track down / fix graphics memory leaks in

multithread build on Mac

• Play through multithread build and look for / track down / fix leaks

• Get a stable PC multithreaded build

• Run more tests in Performance Monitor

• Tracking down one more leak when transitioning between rooms

• Deal with graphics card and graphics memory issues

• Find and fix any remaining memory leaks

• Make conditional citizens and calls appear faster

• Integrate Matt's new spiral staircase

• Test logout function for memory leaks

Completed:• Fixed a memory leak when transitioning between

rooms

• Tested and posted logs from latest build

• Ran tests in Performance Monitor to observe memory usage

• Determined consistent memory ceiling

• Solved exe launching issue which enables more detailed debugging

• Identified Issues

• Discovered we are leaking lots of memory on the graphics card as a result of textures not being freed

• Ran several tests on Mac attempting to find out if/when graphics card memory is freed

Entertainment & Humor

2012 03-26