Between 2000-2010 Americans 50 Between 2000-2010 Americans 50 years & older will rise 30%years & older will rise 30%

Asian & Hispanic populations are the Asian & Hispanic populations are the fastest growing segments in the USfastest growing segments in the US

Baby Boomer generation is the most Baby Boomer generation is the most educated generation evereducated generation ever

Fastest growing household is headed Fastest growing household is headed by a woman w/ no man presentby a woman w/ no man present

NeedsNeeds&&

WantsWants

MarketMarket

OpportunityOpportunity

ALL PRODUCTS HAVE A LIFE ALL PRODUCTS HAVE A LIFE LIKE US!LIKE US!

THEREFORE,THEREFORE,ALL PRODUCTS ARE ALL PRODUCTS ARE BORNBORN

& WILL & WILL DIEDIE

the amount of the amount of sales that a sales that a

company company controls within controls within

it’s industryit’s industry

Athletic Shoes: Market Athletic Shoes: Market ShareShare

1 million pair of shoes 1 million pair of shoes are sold in America are sold in America every year…every year…

Nike Nike 300,000300,000 ReebokReebok 250,000250,000 Adidas Adidas 150,000150,000 Fila Fila 100,000100,000 Converse Converse 200,000200,000

NikeReebokAdidasFilaConverse

What’s important to What’s important to today’s consumer?today’s consumer?

ConvenienceAccessQualityService

Secondary Data:

Primary Data:

6 Step Process:Step 1: Define Your Question

Step 2: Select a Research Method

Step 3: Collect Data

Step 4: Analyze Data

Step 5: Draw Conclusions

Step 6: Present your findings

WHAT BUSINESS IDEA WILL YOU PERSUE?

Develop charts/ graphs that tell the story of your market research…

CONSIDER:CONSIDER:Disposable IncomeNiche Marketing

-Population of your Community -Population of your Community (Surrounding (Surrounding Community)Community)

-Relationship to Other Football Teams-Relationship to Other Football Teams

-Relationship to Competition for Entertainment $-Relationship to Competition for Entertainment $

--Age -Race -Marital Status -Education Level -Gender -Religion -Age -Race -Marital Status -Education Level -Gender -Religion -Income (Disposable)Income (Disposable)

Thoughts, Attitudes, Feelings, Interests, HobbiesThoughts, Attitudes, Feelings, Interests, Hobbies