100 Years of Indian CinemaBOLLYWOODDIARIES

Introduction

100 years of Indian Cinema muse is a much awaited, long anticipated film movement taking place in the history of 100 years of Indian Cinema.

It is a movement with many firsts- a first public interest initiative that analyses and gives introspection about the impact of Indian Cinema on the society, people and the world in 100 years.

The initiative is borne out of the intensive research and interactions done with historians, biographers, audiences, makers, actors and veterans to understand the impact and influence of the Cinema on the society. It is aimed at celebrating Cinema as a potent medium of expression rather than just a tool for sterile entertainment

History of Indian Cinema

Cinema chose mythology to launch itself with almost every filmmaker opting for mythology as their subject-

o Dadasaheb Phalke's Harishchandra 1913, o Lanka Dahan 1917, o Shri Krishna Janma 1918, o Kaliya Mardan 1922, o Baburao Painter's Sairandhari 1919, o V Shantaram's Ayodhyacha Raja 1932, o Gopal Krishna 1938, o Vijay Bhatt's Ram Rajya 1948.

Most of the influences ran parallel in Hindi Cinema and Regional Cinema. Society has been following Cinema closely.

Switzerland becomes honeymoon destination, angry young man becomes a rage, Bapu becomes contemporary, soldiers become heroes, underworld turns glamourous, youth gets motivated (for revolution, love and crime), blockbuster hits shift from silver jubilee to 100 crore club, box seat goes golden class and innumerable influences on society have been made by Cinema in its 100 years.

The history shows that the chase between Cinema and society is an ongoing phenomenon- Cinema getting influenced by the society and society getting inspiration from the Cinema.

Regional cinemas!

The Kannada film industry (Sandalwood)• The Kannada film industry, based in Karnataka, is sometimes called Sandalwood, as Karnataka is known for its abundant sandalwood forests

The Malayalam film industry• The Malayalam film industry is based in Kerala.• Malayalam movies are known for their artistic nature and they frequently figure in the national film awards.

The Marathi film industry• Marathi Film Industry, one of the oldest film industries in India, originated in Nasik, and developed in Kolhapur and Pune.

The Tamil film industry(Kollywood)• The Tamil film industry (Kollywood) is based in the Kodambakkam area of Chennai.

The Telugu film industry (Tollywood)• The Telugu film industry is based in Andhra Pradeshs capital city, Hyderabad.

100 years of Indian Cinema muse

The corporate identity for 100 years of Indian Cinema muse emerges from assimilation of social, political, literary and artistic influences that have gone in creating the movement.

Numerical One: The Numerical One is a thoughtfully designed hand-generated devnaagri dramatic character

who is colloquially Indian. Indian Cinema assimilates Cinemas of various regions, cultures and languages and speaks 'One' language. 'One'portrays the power of Indian Cinema that integrates the diversities and brings the entire nation on 'One' platform.

Charkha and Film Reel: The mechanism of action of a Charkha is as magical and intriguing as that of a Film Reel Both

represent an inherent quest for freedom of expression, self assertiveness, cultural dissemination and productivity. Both the symbols have called for mass movements, assimilated the entire nation and promoted national integration all while displaying exemplary pride. These symbols have taught us to believe in our capabilities and harness our talents for a larger good. These two symbols have been celebrated as icons of national pride and respect. It is little wonder that we chose the above two symbols to commemorate the centenary celebrations of Indian Cinema- a celebration which is awaited by the nation and world.

Indian Film Industry Today

• India is a large heterogeneous country of many languages. Because of this, film production is fragmented into regional industries: – Tamil film industry. Based in Chennia, it is second in popularity to Hindi films. Popular in many southeast Asian countries. The famous actors like Rajnikant, Chiranjeevi have gained popularity through this Industry. – Bengali film industry. Based around Calcutta, its films are very popular and dominate the National Awards (India’s equivalent of Academy Awards). Prominent among these are Satyajit Ray, Mrinal Sen and Ritwik Ghatak

Globalization of Indian cinema • Today, Indian cinema is becoming increasingly

westernised. This trend is most strongly apparent in Bollywood.• Bollywood also produced box-office hits like the films Dilwale Dulhaniya Le Jayenge and Kal Ho Naa Ho, both of which dealt with the overseas Indians experiences.• Indian cinema is also influencing the English and American musical; Baz Luhrmanns Moulin Rouge! (2001) incorporates a Bollywood-style dance sequence.

Popularity Bollywood films are particulary popular in

America, Europe and Afrika In Asia lays the focus of Bollywood-films Bollywood isn‘t very succesful in Oceanic

countries like Indonesia or Fiji but in Australia and New Zealand

Bollywood is the most popular film industry after Hollywood

Awards

• the Indian government has sponsored the National Film Awards (which first began in 1954), awarded by the government run Directorate of Film Festivals (DFF).• The Filmfare Awards ceremony is one of the oldest and most prominent film events given for Hindi films in India [12] and is sometimes referred to as the "Bollywood Oscars.

Future of Indian Cinema

If you reNew the history, you unfold the present. For unfolding the future of Cinema, we hope one does not have to rewind the present. We want the future to be NEW and full of ideas, ideas that can energize our living and thinking. There is no doubt about Cinema being fit today if it has survived 100 years. Evolution is the law of nature and Cinema is no different. If

Cinema continues to be just a sterile entertainer, its survival may be endangered. It needs to adapt to the continuously evolving audience who is fast, smart and demanding. In order to survive rather flourish, it is important that Cinema adapts in forms beyond the screen. It should become a part of School Curriculum, Research Subjects, Integrated Development Schemes for Children, Rehabilitation Programmes and more.

YAKSHIKA VATS

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