Using Design Thinking in Aerospace Innovation for TLEs

Craig Damlo

January 14, 2016 - Boeing Technical Lead Engineers

Agenda:๏Design Thinking Overview๏Aerospace Applications๏High Level Tools

Traditional Innovation Process

Strategy Brainstorming Development Define Evaluation

Traditional Innovation Process

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Traditional Innovation Process

68%

“People who design products are experts

cursed by their knowledge, and they can’t imagine what it’s like to be as

ignorant as the rest of us. Chip Heath

Made to Stick

Design Thinking Process

Design Thinking Process

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Design Thinking Process

16% 16%

The Edges - Proof

Empathize

✤Observe✤Engage✤Immerse

Define

✤Review✤Focus✤Understand✤TRIZ

Ideate

✤Brainstorming✤Flare✤Variety

Prototype

✤Try✤Explore✤Solve

Test

✤Refine✤Learn✤Sample

Does it work?Low-Birth-Weight Infant Mortality

Embrace✤Create a cheaper and easier-to-maintain incubator for clinics in Nepal

✤Visit to Nepal found that incubators won’t work; homes don’t have electricity and are long distances to hospital

✤How might we create a baby-warming device that helps parents in remote villages give their dying infants a chance to survive

Design Thinking in Aerospace

How Can it be Applied?

What’s Missing?

Strategy Brainstorming Development Define Evaluation

Test

✤Mockups✤Full size✤Sample

Prototype

✤CAD✤Physical

Ideate

✤Sketch✤Brainstorm

Define

✤RFI?✤RFQ?✤SCD?✤Standards?✤Regulations?

Empathize - Who & How

✤Builders✤Operators✤Passengers

Why It’s Important

20152010 20202005 2025

Roll OutFirstFlight

Named787

FirstDelivery

-9 FirstFlight

-9 FirstDelivery

-10 FirstDelivery

Current Backlog

Public Acknowledgementof iPhone

Roll Out

Launch

3G Launch

4 Launch

5 Launch

5C Launch

6 Launch iMplant

Aerospace ExamplesZodiac – Cirrus Business Class

✤Direct Isle Access✤Window Seat Faces Window

Boeing – 787 PAX Window✤Bigger✤Electro Chromatic

Zodiac + Boeing – 787 Crew Oxygen Mask

✤Improved Universal Fit✤Improved Ergonomics

ToolsIntegrate the Tools You Already Have

Empathy Profiles

•Compositions of “typical” people•Give them real names and full bios

Storyboards

•Bring out your Hollywood director•Include details like time, actors, actions…

Empathy Profiles + Storyboards

•Put them together to test a solution•How does Gary’s experience differ from Kelly’s?•What does the difference imply?•Iterate

Key Takeaways

•Empathy is key•Design for the edges•Don’t just meet requirements•Solve problems & provide solutions•Learn from and accept failures

Don’t make airplanes for the requirements, design them for the people who fly in them.

Thank you.Any questions?

https://www.linkedin.com/in/craigdamlo

Appendix: Empathy Tools

Profile’s Name•Age•Relationship Status•Number of Children•Education Level•Political View•Considerations & Expectations:

•Consideration 1•Consideration 2•Expectation 1•Expectation 2

Profile Pictu

re

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End Time: 00:00

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Scene:

Characters:

Actions:

Title

•Character 1•Character 2

•Action 1•Action 2Drawing or P

icture

of Scene