The Whole process…

Ruth Guerra: Strategic Product ManagerMichelle Dunbar: Operative Product Owner

Ericsson Internal | 2014-04-08 | Page 2

Ericsson Internal | 2014-04-08 | Page 3

Ericsson Internal | 2014-04-08 | Page 4

Ericsson Internal | 2014-04-08 | Page 5

Ericsson Internal | 2014-04-08 | Page 6

Ericsson Internal | 2014-04-08 | Page 7

Ericsson Internal | 2014-04-08 | Page 8

Ericsson Internal | 2014-04-08 | Page 9

Ericsson Internal | 2014-04-08 | Page 10

› OPO – Increased collaboration between Product management and development– Teams have a better understanding of the customer needs– Continuous alignment – no surprises at the end– Fast support to resolve issues – resources, priority

› SPM– Better knowledge of the actual delivered feature– Better adaptation to the current market need– Possibility to deliver smaller pieces and get market traction, hit the market

window– Trust on the teams freed time to do strategies, market research and

interaction

How is this way of working beneficial?

Ericsson Internal | 2014-04-08 | Page 11

AGILE is NOT a RELIGION!Adapt case by caseTeam size? deadlines?

challenges