SMPTE Toronto Presentation - IPTV and Social Media On The TV Industry

LEADERS OF TOMORROWMarch 2007

IPTV and Social Media

Brad Fortner

Program Director

Operations and Technology

Rogers Communications Centre

Ryerson University


Is Control Possible?

The End OF TV As We Know It Josh Bernoff

Supported CAB’s Futureplan 2006 Is The Tipping Point

CAB Futureplan

IPTV And Social Media


Is Control Possible?

The End OF TV As We Know It Josh Bernoff

Supported CAB’s Futureplan 2006 Is The Tipping Point

CAB Futureplan



• 1969 - ARPANET 4 Nodes

• Culture Of Sharing Of Files

• Culture Of Free

• 1971 – e-mail Created

• 1975 - Mailing Lists Created

• 1983 - The Internet Switches To

TCP/IP For Content Distribution

• Today IPTV

Culture of “Free”, “Exchange” and “Social Networking” Is Inherent




The 95 Thesis Contains A Collection Of Interconnected Thoughts That Defines The Culture Of Connected

Communication That Is Attached To IP Related To Marketing

Social Networking Is The Popular Vernacular Of This Connected

Communication Culture

www.cluetrain.com



Joe Six Pack





Your Community Is Networked (and SMART)



http://www-935.ibm.com/services/us/imc/pdf/ge510-6248-end-of-tv-full.pdf



Personal Relationship With Media





Sense Of Ownership – Relationship With Music



Industry Lost Relationship With Community

Community Filled The Gap By Ripping and File Transfer

?



Lack Of Interoperability Between DRM Schemes Has Become A Major Music Industry Issue








IPTV And Social Media • Fair Use

– Designed To Facilitate Criticism, Commentary,

Scholarship, and Creation of Derivative Works

– Not Designed To Protect Copying of a Substantial

Portion of a Work for Presentation Intended by Author

• Sony v. Universal, 1984 “Betamax Case”

– Authorized Time Shifting

– Unauthorized Time Shifting as Fair Use

• Treat as Performance Not Copy

• MP3.com, 2000

– Businesses Do Not Inherit Fair Use Rights

Hadrian R. Katz

Arnold & Porter LLP


IPTV And Social Media • Grokster, 2005

– Sony Case 1984 Does Not provide a Safe Harbor for

Deliberately Inducing Infringement

– Corporations promoting a device to infringe copyright

are libel

• US Permitted Uses

– Copying for Personal Use

– Technical Facilitation of Copying for Personal Use

(Cable Company)

– Small-Scale Distribution Subject to DRM (iTunes)

– Limited Sampling (Zune)

• Closed Discussion By Stating That He Did Not Agree

That Copying A CD For Personal Use Was Legal

Hadrian R. Katz

Arnold & Porter LLP











Michael Geist E-commerce

Law

University Of Ottawa

• Movie Camcording In Canada 3% of Movies (Not 50%)

• Music Industry Claims 28% Of Canadians Purchase

Counterfeit Products. Facts Show;

– 12% found out after

– Clothing, watches, sunglasses and handbags most

common items purchased

– Few people in Canada support counterfeiting

• Digital Music Sales In Canada grew faster last year

than in US or Europe

• Blame Canada Syndrome As “Pirates” Is Tiresome For

Canadians And Not Based On Fact.

http://www.michaelgeist.ca/content/blogcategory/71/135/





Ronen Mizrahi, President &

CEO

• IPTV; managed service over a closed provider network

which enables Telcos to compete with cable-delivered

video or Cablecos to offer IP based Video On Demand

• Broadband / Internet TV; both IPTV and Internet TV

use IP, but Internet TV involves video transmission over

the public Internet as opposed to closed Telco networks




CEO

• The Trend:

– Proliferation of connected devices

– Interoperability standard war

• The new rules of the game:

– TV is a member in an ecosystem of devices

– Content is no longer just for PCs and TVs

– Linear/Live TV will become niche

– Move content between Devices

• Products and Services:

– Devices need to connect to one another

– Devices need to be Internet friendly

– PC will mediate in the interim




CEO

• Users are in control

– Proliferation of niche content

– Endless choice

– Endless choice is creating unlimited demand

– User is the programmer

– DRM should not restrict legitimate scenarios

www.galacticast.com www.podtech.net www.twit.tv www.tikibartv.com




CEO

Will TV Industry Lose Relationship With Community?

Will Community Filled The Gap By Ripping and File Transfer?



http://mediaholic.tv/



Bill Gates Chairman, Microsoft

Corp.

www.microsoft.com/ces/



Dad - UTstarcom Pocket PC – Cellphone

DRM- playsforsure

Daughter – iPOD DRM FairPlay

Mom – Zune DRM 3-Day-or-3-Play

Son – SONY PSP DRM SONY

3 Windows PC’s DRM Windows Media Center + WM Player

Lack Of Interoperability Between DRM Schemes Is Rapidly Becoming An IPTV Issue

2 Mac Book Pros DRM - Unknown

SET-TOP MSO PVR

DRM CLOSED

Networked DVD UPnP-enabled



• Open Media and Software

– Musicians recognize disconnect from community

www.wired.com/wired/archive/14.09/nettwerk.html




– Musicians recognize disconnect from community

– Musician understand Social Networking changing business

– Musicians understand things are evolving to free

Barenaked Ladies Source: BBC




– Open Source both software and media

www.elephantsdream.org www.blender.org




– Linux No Longer Your “Grandparents” OS

• Easy to install

– Co-exists happily on modern Window’s PC’s

– Automatically partitions Windows during install creating dual boot

– If proper distribution selected will not damage Windows OS/Software or

data automatic during install to Windows computer

www.ubuntu.org www.knoppix.org fedoraproject.org www.opensuse.org



• Free Linux distributions now come complete with quality open

source software.

The GIMP openOffice Firefox

Audacity Videoediting VLC

Blender

Inkscape

Over 1000 programs are packaged with a modern Linux Distribution



• Everything Evolves To Free

Google Docs & Spreadsheets

Free Online Business And Graphic Production Software

Free Online Distribution Services



Google Docs & Spreadsheets

Free Online Business And Graphic Production Software

Free Online Distribution Services

• Everything Evolves To Free

http://www.wired.com/wired/archive/14.10/microsoft.html


• IPTV’s Best Kept Secret

• Open Source Project TV Set-top Box

– Development Worldwide By Volunteers

– Not Constrained By US Legal FUD

• FUD - Fear, uncertainty and doubt

– Five Years In Development

– Fully Featured

– Works Across Linux, Apple and Windows computers

– Uses Off The Shelf Parts (Tuners, PC’s, Networks)

– Employs Open Standards

– Uses common media types

– Free Electronic Programming Guide




Tapeworm Knoppmyth


Tapeworm Knoppmyth


Frontend and Backend Can Operate In Single Device


Prebuilt tvease.net

Open Cable Satellite Card

HDHomerun Network Tuner ATSC Card

xBox Build Your

Own TV Tuner Card


• MythBrowser - Browser front-end for MythTV

• MythDVD - DVD playback/recording front-end

• MythGallery - Slideshow gallery application for MythTV

• MythGame - Game emulator front-end for ROM games

• MythMusic - Music playback/recording front-end

• MythNews - RSS news feeder front-end

• MythPhone -SIP videophone front-end

• MythVideo - Video playback for non-MythTV content

• MythWeather - Weather forecast module

• MythWeb - Web browser back-end for MythTV

http://www.tomshardware.com/2006/09/15/mythtv/index.html


PVR Functionality

Program Finder

PVR Playback and Deletion

WEB Interface for Recording

Editing of Content

Commercial Deletion

Program Information

Electronic Program Guide

Rip, categorize, play, visualize MP3, Ogg, FLAC, and CD Audio files and create playlists

A DVD player-ripper module. Makes backups and transcodes down to smaller file sizes

MythTV Burn burns TV shows to DVD-R with animated menu, chapter points and sound tracks

Dual Tuner (PIP)


MYTH Weather

RSS Newsfeeds

A generic video player module, with automatic metadata lookups

A game emulator frontend. (MAME, NES, SNES, generic PC games)


Image Gallery (USB INPUT) Internet Browser (Firefox) MythPhone (SIP/VOIP)


MythControl (Winphone) MythRecipe MythCalendar


Customizable Themes And Interface Design


A generic video player module, with automatic metadata lookups

A game emulator frontend. (MAME, NES, SNES, generic PC games)

MYTH Weather

RSS Newsfeeds

Image Gallery (USB INPUT)

Internet Browser (Firefox)

MythPhone (SIP/VOIP)

MythControl (Winphone)

MythRecipe MythCalendar Customizable Themes/Interfaces



MythTV Is As Featurefull As Any Commercial IPTV Product


• IPTV is much more than television

– its a convergence of all media in the home

• We have reached the tipping point with IP distribution

• IP distribution is moving

– content from limited to open

– consumer from passive to involved

• Social Media and its culture is the realm in which consumer

involvement will occur

• DRM and lack of standards is an emerging industry issue

for consumers

– business culture clash with consumers



• Everything is moving towards free

– consumer culture clash with business

• Both content and software programs are evolving towards

involved consumers and freer distribution as a result of the

networked culture



Thank You


Engineering

SMPTE Toronto Presentation - IPTV and Social Media On The TV Industry