A Guide for Successful PR A Guide for Successful PR GrantsGrants

Cynthia Palmer-Kenzer

PR Grant Specialist – Rotary International

PR GRANTS• Support RI Strategic Plan to Enhance Public Image and

awareness• Increases membership inquiries• Increases donations• Recruits volunteers• Builds pride in Rotary membership

Logistics

• Tells Rotary’s story• Part of a comprehensive

PR Plan• US$15,000 with 1/3 match• Single or multi-district or

both• Multi-year option

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Think long-rangeThink long-range

Plan Ahead

Set Goals

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Determine who you wish to reach. Rotary’s target audience is professionals between 35 – 55 years.

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Increase your buying power

Increase your reach Give a consistent

message

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PR Grants are part of a marketing plan.•Does their website face outward?•What is the media mix?•How is the district following up on leads?

“This Close” EPN ads

Tell your story…

Use Humanity in motion to tell Rotary’s story

Thank you