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Zone 34 Strengthening Clubs Seminar - Young Professionals Plan by Joseph Lorenzo, PR Specialist - Evanston, Illinois June 5, 2012
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Rotary Young Professionals Campaign
Joe LorenzoPublic Relations Specialist
YPC Objectives
Word of Mouth | Social Media
Create a sharable conversation
New Interactive Facebook Tab
Success Measures
Leverage strength of our clubs
• 2 district point persons appointed• 42 participating clubs from two districts (5950, 5960)• Online influencers and bloggers identified and engaged• 3 informational webinars completed• In-market event planned for August (Volunteerathon)• Post-survey scheduled for September
Minneapolis – St. Paul
• District point person appointed • Met with district leadership• Applications sent to clubs• Informational webinar with clubs TBD• In-market event TBD• Post-survey scheduled after in-market event
Miami
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