12
Rotary Young Professionals Campaign Joe Lorenzo Public Relations Specialist

Z34 Young Professionals Campaign

Embed Size (px)

DESCRIPTION

Zone 34 Strengthening Clubs Seminar - Young Professionals Plan by Joseph Lorenzo, PR Specialist - Evanston, Illinois June 5, 2012

Citation preview

Page 1: Z34 Young Professionals Campaign

Rotary Young Professionals Campaign

Joe LorenzoPublic Relations Specialist

Page 2: Z34 Young Professionals Campaign

YPC Objectives

Page 3: Z34 Young Professionals Campaign

Word of Mouth | Social Media

Create a sharable conversation

Page 4: Z34 Young Professionals Campaign

New Interactive Facebook Tab

Page 5: Z34 Young Professionals Campaign
Page 6: Z34 Young Professionals Campaign

Success Measures

Page 7: Z34 Young Professionals Campaign

Leverage strength of our clubs

Page 8: Z34 Young Professionals Campaign

• 2 district point persons appointed• 42 participating clubs from two districts (5950, 5960)• Online influencers and bloggers identified and engaged• 3 informational webinars completed• In-market event planned for August (Volunteerathon)• Post-survey scheduled for September

Minneapolis – St. Paul

Page 9: Z34 Young Professionals Campaign

• District point person appointed • Met with district leadership• Applications sent to clubs• Informational webinar with clubs TBD• In-market event TBD• Post-survey scheduled after in-market event

Miami

Page 10: Z34 Young Professionals Campaign

Followed by

Page 11: Z34 Young Professionals Campaign

Miami Media Market Contact

DG Todd Dayton ([email protected])

RI Staff

([email protected])

Page 12: Z34 Young Professionals Campaign

Questions