Why Video Matters(In Teaching & Learning)

Presented at the “Making the most of your ERA License” Event Oct 2015Creative Commons License

Lewis Carr

Video has been part of the education system for over half a century.

Ever since the Second World War

Video in the classroom is not a new concept

Remember these?

First invented in 1976

How about these?

First invented in 1995

The rise of internet videoThe Education Sector has undergone a major cultural and social shift in the past 8 years.

Influenced by technological and pedagogical trends

Explosion in the use of mobile phones

89%of the UK are daily internet users

Source: Office for National Statistics

Did you know? In Jan 2015, BBC iPlayer served 343 million requests

Source: http://downloads.bbc.co.uk/mediacentre/iplayer/iplayer-performance-jan15.pdf

Mobile access increased to 48%

iPlayer use is closer to the pattern of TV use (especially during the day)

Over 2 million users per episode for popular TV shows

28%of the words on a web page is ever read

Source: http://www.nngroup.com/Based upon Harald Weinreich, Hartmut Obendorf, Eelco Herder, and Matthias Mayer:

User spend only 4.4 secs more for each additional 100 words

Source: http://www.nngroup.com/Based upon Harald Weinreich, Hartmut Obendorf, Eelco Herder, and Matthias Mayer:

On the Web, Video is King

100musers a day

stream video.

3 hoursAverage time a

UK user watches online video per day

80%of viewers will watch a video, while only

20% will read textSource: Quicksprout, InSivia and DigitalSherpa

74%Understanding increased by watching a

videoSource: Quicksprout, InSivia and DigitalSherpa

Why visuals are important in teaching

90% of information transmitted to

the brain is visual.

40% of people

respond better to visuals rather

than text.

93% of communication is nonverbalGraphical Description Textual Description

A curved line with every point equal distance from the center

Studies find that the human brain deciphers image elements simultaneously, while language is decoded in a linear, sequential manner taking more time to process.

Visuals are processed 60,000 times faster in the brain than textincreasing the rate at which we retain information.

Mayer (2001)While viewing may appear to be passive it can involve the high cognitive activity necessary for active learning.

“Well-designed multimedia instructional messages can promote active cognitive processing in students, even when learners seem to be behaviorally inactive”

Source: http://www.safarimontage.com/pdfs/training/usingeducationalvideointheclassroom.pdf

The impact of on-demand/internet videoOn-demand video caters for the individual learning pace of students.

Learners have more control over the information and an additional opportunity for deeper learning by being able to stop, rewind, fast-forward, and replay content as many times as needed.

Pedagogical Impacts of On-Demand Video1.Interactivity - quizzes, embedding into forums.

2.Higher Engagement - stronger visual stimuli, on-demand.

3.Knowledge Transfer - learners retain concepts better with video.

Source: http://www.cisco.com/web/strategy/docs/education/ciscovideowp.pdf

1 min video = 1.8 million written words

Video may be the best way to remember key facts and figures.

Source: Forrester Research

How video can improve teaching1.Better Instruction - Strengthen links between idea and

application

2.Classroom Enrichment - Travel to places outside of the classroom

3.Accelerated Learning - Blended learning, flipped learning

4.Distance Education - Remote learning, MOOCs

5.Communication - Web conferencing, live streaming

6.Professional Development - Evaluations

7.Assessment - Assignments, evidence-based gathering

Utilise our ERA License and the expertise in the team

Put more content in our VLE Platforms, build a content library.

Encourage mobile video

Utilise our ERA License to remove legislative barriers (comply with

copyright)

Remove the over-reliance of YouTube (use more factually accurate broadcast

content)

Piloting a new resource platformeralearning.uk

eralearning.uk

eralearning.uk

End of Presentation

www.adaptivle.co.uk@lewiscarr