Watch this presentation to know about USP and how to use usp for business. This presentation simplifies the unique selling proposition definition and explains it with an example. Unique selling proposition definition is nothing but "an identity for a business which is unique of other businesses". The same definition also the answer to the question what is usp in marketing. It is simple. Businesses which are started with the idea "I am going to provide something my competitors don't" are bound to more successful than others which are started without one. This particular presentation talks about how a catering business met success by using a solid USP.
