Who would be the audience for my media product?To reach my chosen target audience I conducted audience research using Survey Monkey. I posted my survey to several websites and gained several responses.

Gender• After receiving the results of my survey I

decided to make my magazine appeal to both genders.

• Although I gained a response from a majority of females with my survey I made the decision to have my magazine gender neutral to appeal to the widest audience possible.

• Having the content of my magazine appeal to both genders by having content from both female and male music artists would achieve my magazine’s gender neutral theme.

Age• After receiving the results of my survey I

decided to make my magazine appeal to a young demographic

• I received a response from a majority of 16 to 18 year olds which indicates that this should be my target demographic.

• Having the content of my magazine appeal to an audience of this age can be achieved by featuring popular and new music acts a-like who are relevant in today’s music scene.

Pricing• After receiving the results of my survey I

decided to price my magazine at £3• I received a response which stated that

my audience expects to pay around £2-£3 for a music magazine.

• Having a high quality of content within my magazine will justify having a relatively high price.

• Surprisingly very few people chose the lowest price option.

Music Genre• After receiving the results of my survey I

have chosen to feature pop and rock content in my magazine.

• I received responses which named a variety of genres of music, however the most prominent genres were rock and pop music.

• I reflected this result in my magazine by featuring both bands and solo artists of the rock and pop genre.

ConventionsThe number of magazines on the market which cover pop and rock music has gave me the incentive to design my music magazine to have some unique qualities. I kept the usual conventions of containing a masthead, coverlines, essential information, sell lines etc. The most prominent unique quality of my magazine is it’s black and grey colour scheme which is an uncommon colour scheme for a media product which features rock and pop music content.