2 Year PG Course in Jewelry Design

“Design, Management & Marketing Perspective of Jewelry Business”.

Validation Agency Domus Academy

This course will provide a balanced inputs of Design, Management & Marketing skills to prepare students as a

complete package for jewelry business/industry

Course is designed for a person with a graduate degree/ diploma. The focus will be towards people with a creative bent and leadership initiative insight.

Course will deliver the complete dynamic of Jewelry business from all the various prospective – design, manufacturing, Management, branding, marketing.

Possible Applicants & Delivery -

Course ThemesFoundation.Induction (2-parts) –

Jewelry and construction. Research Methods, Fashion Trends & Forecasts and Exploration of the design collection.

Design Management, Business & Marketing.Graduation Project.

Semester-wise Course StructureSemester 1 Module Title Contact

HoursNon-Contact

HoursCredits

1 Foundation for PG 240 60 30

2 Induction to Jewelry & Construction 210 90 30

Total 450 150 60

Semester 2 Module Title Contact Hours

Non-Contact Hours

Credits

1 Design Methodology/Research Methods in Design

140 60 20

2 Fashion Trends & Forecasts 70 30 10

3 Exploration in Design Collections - Design Project – Specific Design Intervention (Exchange programme)

210 90 30

Total 420 180 60

Semester 3 Module Title Contact Hours

Non-Contact Hours

Credits

1 Design Management 60 40 10

2 Industry Internship 40 60 10

3 Luxury Product Management & Marketing

140 60 20

4 Global Business & Marketing - Case Study/ Research & Documentation

100 100 20

Total 300 300 60

Semester 4 Module Title Contact Hours

Non-Contact Hours

Credits

1 Graduation Project 120 480 60

Total 120 480 60

Jewelry and construction

Material Application & working basics in JewelryBasics insight of Diamond grading & Gem stones

identification.Technology application in Jewelry making process

Jewelry Manufacturing Processes.

Induction – Part 2Research Methods, Fashion trends and

forecast & Exploration of the design collection.

• Research base understanding and getting familiar with ancient traditional Jewelry making technique and embellishments

• Fashion trends and forecast• Design project – Technique specific design

intervention – (Domestic/Overseas)

Design Management & Marketing• Design Management.• Industry Internship.

• Luxury Product Management & Marketing.• Global Business & Marketing - Case Study/ Research

& Documentation.

Graduation Project

• Industry based

• Independent Research

Learning outcomesAfter the completion of this course students will be able to :Execute detailed market oriented research of finding out a possibility

for intervention of a new product category .Design, manage and execute a complete range of jewelry and luxury

products including all the necessary prerequisites and post.Prepare the business plan to set up a complete jewelry/Luxury

products in global scenario.

Careers

EntrepreneurDesign ManagerBrand Manager

Fashion Business ManagerFashion Marketing Expert

Trends and forecast analysts.Researchers and fashion

forecaster

Presented By – Ajit Bhandari , Associate Professor & Course Leader Jewelry Design