Web 2.0: Just Do It?

Brian Kelly UKOLNUniversity of BathBath, BA2 7AY

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EmailB.Kelly@ukoln.ac.ukBlog sitehttp://ukwebfocus.wordpress.com/

Web 2.0: Time For Serious Thinking!

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About Me

Brian Kelly• UK Web Focus – national Web adviser to UK HE/FE

& cultural heritage sector• Based at UKOLN, University of Bath• And I:

Blog at http://ukwebfocus.wordpress.com/ Upload photos & videos to Flickr & YouTube Tweet: twitter.com/briankelly Use del.icio.us Create entried in Wikipedia Video blog on Seesmic …

Why? It pays the mortgage. But is it sustainable, effective, …Why? It pays the mortgage. But is it sustainable, effective, …

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About You

You too?

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Self Doubt

What if the men in suits are right?

What if:• There does need to be a viable business

proposition?• Google don’t buy the cool start-ups?• They are just fads?• Young people discover sex & drugs & rock ‘n’

roll is more fun than updating Facebook?• There’s a global economic recession?

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Get In Touch With Your Inner Geek

We all have one:• Follows TinyURLs on Tweets• Signs up for the latest cool service • Says ‘lightweight’ and ‘agile’ a lot• Likes REST but not WS-stack• Possibly into fashionable design & lowercase

Let’s name the geek:• An Ellis• Get in touch with your own Ellis. What other

characteristics does your inner geek have?

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Stop Thinking, Start Doing?

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Stop Doing, Start Thinking!

We’ve• Done the advocacy• Mashed the data• Had pizza and beer (veggie stuff & cider)

Time to move on:• Deployment strategies• Migration plans• Education, new media literacy, … • Accept limitations (of the stuff)• Accept people’s lack of interest (maybe the Twitterers

& the bloggers are the weird ones)• …

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What Can Happen?

It can happen / it is happening:• MS considers buying Yahoo (hence Flickr) • Your social group also use Facebook• Services break (cf Squirl.info)• The latest news on the site is from 2006• Your embedded RSS service is taken over by

a porn Web cam! (rss-info.com)

2006-10-10: Yesterdays downtime - service was unavailable for few hoursBilling problems with the credit card used to pay this webhost have led to a downtime of several hours during 10th Oct. 2006. The problems have been solved in cooperation with our service provider fast and we took extra efforts to avoid a similar situation in the future. We are very sorry for this downtime and will try everthing to further improve the reliabilty of this service.

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Share Your Embarrassing ExperiencesGo on, it’s happened to you too!

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Staff In The Museums & Libraries

The real issues museum people face, taken from recent workshop for CyMal

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And It Does Break

We can cope when the services are intermittent

But what about our institutions?

And we know that Slideshare has a dependency on Amazon but normal users don’t

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It’s Sustainability of People Too

The blogs that aren’t being updated; the directories of blogs that aren’t being updated

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When the motivated staff leave

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Audio Tweeting in the 70sSubject: Who had a CB radio back in the 70's?Written By: AL-B on 01/03/05 at 4:18 pm

Back in the mid/late-70's, when "Smokey & The Bandit," "Convoy," "Movin' On," and "B.J. & The Bear" (to name a few) were all the rage, it seemed like everyone was buying CB (citzen's band) radios and putting them in their cars. ... The CB craze got so big that Cadillac … actually offered CB radios as a factory-installed option.What if it really is an

unsustainable fad?

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We’re Missing The Point

What we have been doing:• Google Maps mashups• Exploiting Twitter APIs• Using OpenCalais (still today’s favourite, or is

there now something new?)What we should be doing:

• Understanding the real barriers• Moving on from the early adopters and

enthusiasts• Ensuring we get stuff embedded and

sustainable

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But How

Dave Briggs has the answers

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Over To You

We’re Web 2.0ers (even if we don’t like the term)

So I will:• Trust the users• Encourage user generated content

What answers do you have?

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My Thoughts

Need for:• Risk assessment & risk management• Data migration• Personal audits• Willingness to ‘let go’• User education• New media literacy• Sharing your training and advocacy resources

(video clips please – Seesmic?)• …