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Avvio presentation to dit students cathal brugha street, Dublin.The presentation was aimed at giving student an insight into the world of digital in hospitality. We set the scene by giving student a baseline of what's happening now and insight into what is likely to happen in the future. Some useful statistics and tips are listed to help students make the most of each of the social media platforms.For more information or questions email [email protected]
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Avvio Presentation
Virtual Networking and hospitality
Virtual networking and hospitality
Presented by Michelle Conaghan
www.avvio.com
Twitter: @michellcon Linkedin: michelle.conaghan
The Social Media Landscape
Social Landscape
Facebook Global Stats
800 million plus users world wide
Top three countries include US, Indonesia, UK
US has 155 million user.
UK Stats
• 30 million users in the UK
• 48% Penetration of the total population
• 60% Penetration of the online population
Irish Stats
2.1 million user in Ireland
42% Penetration of total Population
64% Penetration of the online population
Changing Times
Why do it?
The Benefits for Business
Hubspot 2011
Did it improve Sales?
• 72% marketers with 3 years plus experience said social media helped close the business
• 45% new partnerships gained
• 52% see qualified lead generation
Why it’s important for my career?
• Develop a strong personal brand
• Need a strong and relevant contact base
• Be valued to your connections
• Grow recommendations
• Increase your influence
• Spot opportunities
Most Popular Tools by Marketers
Hubspot 2011
Time Commitment to Social
Hubspot 2011
Recent Report
• 58% spent 6 hours or more
• 34% spent 11 hours of more
• 15% spent 20 hours or more
on Social Media
Social Media Examiner Report 2011
The three pillars
Listen
Engage
Measurement
The present
Trends in Hotels using Social
1. Hotels are still new to Social
2. Focused on the ‘big 5’
3. 2 year confidence mark
4. Hotels are broadcasting not connecting
5. Social Media Adoption Obstacles
6. Lack of Measurement
7. No Policy or Strategy in place
What does the future look like?
What does the future look like?
The Future for some the Present for others
• Become part of your organisations day to day activity
• Integrates into front office and customer facing team members
• Used as a communication tool
• Customer want to access up to the minute information
• More attention to sphere of influence or clout
• Geo location marketing
• Customer profiling
• Social Commerce
• Impact of Google+
• I want to be found culture
Virtual networking
A new channel
Selling events online
Be as Social as Possible
Make things as easy to share as possible with plug ins
What’s the Best Platform?
The Big 6 Platforms
• Blogs
• YouTube/Video
• Google+
NB: Niche Groups, Location Services
Listening Tools- to find the best opportunities
• Google Alerts
• Social Mention
• Twitter Search
• Hootsuite, Tweetdeck, Seesmic
• Google Advanced Search
• Monitoring Tools
A New Age of Dialogue
Hubspot 2011
Your business suit
The business card
Why it’s of interest
• 135 million professionals
• College educated
• Senior executive, decision maker level
• Business networking
• 45+ million user in US
• Over 70% aged between 25-54
• Average wages €64k
Live Demo
Tips
• Remain professional at all times
• Post a suitable photo
• Complete your profile
• Seek recommendations
• Join groups
• Connect with people after events
• Don’t spam
Hotels and Facebook
Your Customer and their Social Graph
Social Graph Potential
Fan Average
130 friends
Likes
Post
Review Share
Other networks
Managing your Time
Managing your Time
• Monitor daily and respond accordingly
• Use a management client for scheduling
• 3-7 posts per week
• Review activity weekly
• Welcome new fans
• Thank people for photos, comments, reviews
• Encourage posting, photo uploads, tagging
• Be specific with offers try to tailor or
personalise if possible
• Spot opportunities and react accordingly
Tips
• Your personal activity
– Check out what’s visible
– Review your privacy settings
– Tagging in photos and places
– Remember who you connect with
– Timeline is on the way!!!
• If involved as part of your role
– Follow company guidelines and equitette
Twitter - Worth the Time or Not?
Hubspot 2011
Twitter - Worth the Time or Not?
Hubspot 2011
Benefits of Twitter
1. Build your brand.
2. Generates leads.
3. Market research & rapid response.
4. Get breaking news.
5. Generate interest/buzz ahead of a launch/event etc.
6. Reputation monitoring & management.
7. Beneficial to SEO.
8. Networking.
@avvioinc
Target Audience – think of these 4 categories:
1. Current Customers
2. Prospects
3. Bloggers/Journalists/Industry Influencers
4. Non-Users
@avviotweets
Make an impact with Twitter
How to make an impact on Twitter
1. Tweeting
How to make an impact on Twitter
2. Follow Relevant Users
How to make an impact on Twitter
3. Interact with other Twitter Users
How to make an impact on Twitter
4. Generate Awareness of your Page – To increase awareness of your page, include buttons to your profile on your website,
email signature, include in email marketing and other marketing materials.
5. Brand & Keyword Monitoring
How to make an impact on Twitter
6. Customize your Page.
7. Fresh Content that is Relevant and Engaging is Key.
How to make an impact on Twitter
8. Retweeting (hover over a tweet)
How to make an impact on Twitter
9. Scheduling
Use management tool to schedule Tweets
Examples of tools available; Hootsuite, Seesmic, Tweetdeck
Manage multiple social media networks inc. Facebook
Monitor keywords, followers, list etc
Statistics, reporting
How to make an impact on Twitter
10. Don’t be afraid to use CAPITALS and Italics to make it stand out.
11. Use spellchecker before you tweet.
12. Use a URL shortener .
13. Remember: There is a permanent record of everything you tweet.
How to make an impact on Twitter
14. @Reply
What to Tweet
1. Ask questions and keep it topical
2. Start your own trends or hashtags
3. Upcoming Events in the Hotel
4. Post about local events/attractions/things to do etc.
5. Tweet links to articles
6. It’s good to follow other related businesses in your area.
7. Announce new menus, restaurant deals etc.
8. Post in advance of holidays like Halloween, Christmas, New Years, etc
9. Listen to what your followers are saying and respond.
10. Compliment campaigns with Twitter specific activity
Tips
• Your tweet is forever
• Post a suitable photo
• Complete your bio
• Add disclaimer
• Be transparent
• Engaging and helpful
• Use suitable language
• Don’t spam
Google +1
The Possibilities of Google +1
What is Google +
Available on:
Google search results
Google search ads
3rd Party sites (coming soon)
Tips
• Set up a profile
• Keep an eye on brand pages
• Try out the functionality
• Follow a few gurus
• Use circles to segment your
social set
Engagement & Influence
Ready, Steady……
Beware
Hubspot 2011
Abide by the guidelines for Social
Social Strategy
Social is now part of the Marketing Mix
Your Hotel
Website
Email Marketing
Booking Engine
Social Media
Mobile
SEM
SEO
• Gather market intelligence
• Identify potential customers
• Connect with people
• Execute campaigns
• Track behaviour
• Measure results
• Support and complaints
Social Media Strategy
Managing your Team’s Time
Time Commitment to Social
Hubspot 2011
Hubspot 2011
Plan, Explore, Engage & Be Rewarded
It’s a whole new world…..
Questions
Thank you
Useful Resources
1. www.mashable.com/social-media/
2. www.socialnetdaily.com/
3. www.avvio.com/news
4. www.socialbakers.com
5. www.socialmediaexaminer.com
6. www.allfacebook.com
7. www.hubspot.com
Connect with us on
www.facebook.com/avvio
www.twitter.com/avviotweets
www.twitter.com/michellecon
www.slideshare.net/avvio
