Personal and virtual networking

Personal and Virtual Networking: Making positive connections and great impressions

©2011 Price Consulting Group www.thepriceconsultinggroup.com 1

Dr. Kella B. Price, SPHR, CPLPPrice Consulting Group

Social Media Revolution

• http://www.youtube.com/watch?v=QzZyUaQvpdc

©2011 Price Consulting Group www.thepriceconsultinggroup.com

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What do you want to take from this session?


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Outline


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• Networking 101• Speaking and Meeting Skills• Developing self-confidence• Need for social media• Facebook• LinkedIn• Twitter

©2008 Price Consulting [email protected]

Networking 101

• Cards

• Being a host

• What will you say…


Your cards say a lot about YOU• Customize• Quality• Use the back• Remembering a face• Basic info• Color• Tailor to your customer• Font• Brag

(Compton, 2007)


Prepare to circulate!• Exchange cards• Listen• Circulate• Take notes• Follow-up• Practice makes perfect!• Limit alcohol, eat beforehand


Following up

• Take the lead

• Use common ground

• Regular contacts


Who do you know?

• Connector

• Brainstormer

• Leader

• Supporter

• Media contacts


Finding “Ideal Contacts”1. I want to… because….

2. Achieving my goal will require expertise, skills, assistance

3. People who have the skills/expertise/resources

4. Who has achieved this goal

5. Find role models or connect

6. Action steps(Kurek, 2007, p.67-69)


Networking Questions

• What can you talk about to establish a relationship?


Presenting Yourself

• Delivery

• Voice

• Body language

• Appearance

• Speaking Skills

Time to mingle!

©2008 Price Consulting Group


Meeting Skills• Be Prepared• Stay on track• Take notes• Prepare input and questions• LISTEN• Just the facts!• Body Language• Voice


Developing self-confidence• Acceptance• Know yourself• Don’t compare• Take risks• Learn

• Develop assertiveness• Charisma• Social poise• Be positive• Set goals


Tools to use• Website• Brochures, business card• PR Releases• E-zine or newsletter• Linked In: www.linkedin.com• myspace: www.myspace.com• Perfect Networker: www.perfectnetworker.com• WeCanDoBiz: www.wecandobiz.com• Facebook: www.facebook.com• Ecademy: www.ecademy.com• Friendster: www.friendster.com• Texting• Blogging • Google Alerts: www.google.com/alerts• Skype

http://www.linkedin.com/

http://www.myspace.com/

Social Networking

• Expand network

• Learn and discuss in brief format

• Fast, real-time

• Twitter

• LinkedIn

• Facebook©2010 Price Consulting Group

www.thepriceconsultinggroup.com 17

Is anyone “live tweeting” this presentation?• Yes

• No

• #ABWA

• http://twitter.com/home©2010 Price Consulting Group

www.thepriceconsultinggroup.com 18

What should I be using Twitter for?

• Building business relationships

• Creating personal connections

• Staying informed

• http://twitter.com/home

© Price Consulting Group 2010 www.thepriceconsultinggroup.com

Find your followers…

• Send invites to your email or contact list

• Find them on Twitter

• Not just those in your industry

• Use hashtags (#ABWA)


Twitter Talk• Tweet

• Retweet

• Replies (@kellaprice)

• Direct message


How do I get started?

• Set up your account – recognizable name

• Brand yourself– 1 line bio– Website address– Actual location– Use a picture

• Find your contacts© Price Consulting Group 2010

www.thepriceconsultinggroup.com

Creating a Twitter profile

• Username

• Location

• Bio (160 characters)

• Creating a tweet (140 characters)


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LinkedIn• Create your own profile (Kella Price profile)

– Get recommendations

– Add websites

– Upload contacts

– Add applications and groups

– Customize URL

• Create your business profile– Las Vegas/Clark Cty Library


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Facebook

• Create your profile– Keep photos professional– Upload Notes (press releases), Blogs, Videos

• Create your business “fan” page– Can send messages directly to your fans– YouTube video box, content info, photos,blog– Post photos of products– Sandy Cather Stella Jewelry page– ABWA Fort Bend


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Elements of a successful Fan page

• Network w/ other platforms (links)

• Offer information VALUED by others

• Create contests that include participation


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Use ping.fm

• Link accounts to facilitate updates

• Microblogging increases visibiilty– Include links, video snippets

• Keep pages active and change them often


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Key elements to remember

• Keep name consistent/recognizable


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What are your takeaways?


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Thank you!What are your questions?

Dr. Kella B. Price, SPHR, CPLP

www.thepriceconsultinggroup.com

[email protected]

252.622.8119

Price Consulting Group


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References• Compton, Michele. (2007). Dress the Part. Women In Business:

Jan/Feb. Kansas City, KS.• Craig, Randall. (2009). Online PR and Social Media for Experts,

Authors, Consultants, and Speakers. Knowledge to Action Press: Toronto, Canada. Available at: www.KnowledgeToActionPress.com

• Kurek, Mary. (2007). Who’s hiding in Your Address Book? Introducing The Ideal Network for Successful Women. Reed Publishers: Bandon, OR.

• Lavington, Camille. (1997).You’ve only got 3 seconds: How to Make the Right Impression in Your Business and Social Life. Doubleday: New York.

Technology

Personal and virtual networking