Why Video Can Be An

Important Educational & Marketing Tool for Your Practice

Heather J. Furnas, M.D.

Conflict of Interest: Editor, The Business of Plastic

Surgery

Why Video?

Why Video?

Emotions build a relationship between the face on the screen and the viewer.

Over one billion viewing

In Billions0

1

2

3

4

5

6

7

hrs/month '12

hours/month '13

Why Video?

# 2 Search Engine

Fastest growing ad medium

35 hrs of video loaded/m

Why not Video?

Complicated Intimidating

Expensive Foreign Territory

FEAR

How to Make a Movie?

How to use those programs?

Apple Support

http://www.apple.com/support/imovie/

Why Video?

Education Persuasion

Branding

Example of an Educational Video

Video Tips

• Short ‘n’ Sweet (< 5 minutes)

• Vivid images

• Human interaction

Content, Not Ads!

• Create a brand.

• Build valuable content.

• Build a relationship with viewers.

How to Build an Audience?

How to Build an Audience?

Hint: Be Social!

FACEBOOKTWITTER

BLOG

WEBSITE

YOUTUBE

BLOG

SOCIALMEDIA

VIDEOS!

CHANNEL

If you get stuck,there is

YouTubeHelp!

Channel Trailer

PLAYLISTS

AbbyCreatedThis Video.

Example of a Persuasive Video

Post Blog link on FB. Promote?

From the Top

1) Make a video.

(Write a Blog.)

2) Share it on

SHARE

FACEBOOKTWITTER

BLOG

WEBSITE

YOUTUBE

Blog Announced

In Newsletter

Example of a Branding Video…