Value addition to Milk Dr. Aarab LundDVM, RVMP

Value addition to milkTo increase the basic price of milk.

How we increase the value/price…?

Raw milk

Milk Products

Adding value to

milk

Maximizing milk quality and composition i.e. Standardization, Blending.

Other dairy products i.e. Milk shake, Butter

Ice cream

CheeseYoghurt

Ultra Heat Treated (UHT) milk i.e. 143ċ for 2-4 sec.

2-6 month shelf life

Pasteurized (i.e. 63ċ , 72ċ) and flavoured (i.e. mango, banana) milk

Question to be asked our self…..? What product do we intend to sell?

Who is our target audience and how will we market the product?

Are our location(s) convenient to the consumer?

What is the profit potential of the product?

How much will the consumer pay for the product?

How will we demonstrate the quality of the product

How we know more profitable product..?