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Lund Lund Managing mobility Lund style Lund

Lund Managing mobility Lund style Lund. LundaMaTs The Strategy

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Page 1: Lund Managing mobility Lund style Lund. LundaMaTs The Strategy

LundLundManaging mobility Lund style

Lund

Page 2: Lund Managing mobility Lund style Lund. LundaMaTs The Strategy

LundLundaMaTs The Strategy

Page 3: Lund Managing mobility Lund style Lund. LundaMaTs The Strategy

Lund

How to have an attractive and sustainable city in the future?

“…development that meets the needs of the present without compromising the ability of future generations to meet their own needs”

Brundtland Commission, 1987

Life is good…

Page 4: Lund Managing mobility Lund style Lund. LundaMaTs The Strategy

LundLessons learned

Page 5: Lund Managing mobility Lund style Lund. LundaMaTs The Strategy

Lund

...rather than attitudes

Changing behaviour...

Page 6: Lund Managing mobility Lund style Lund. LundaMaTs The Strategy

LundConcrete offers…

Test commuters so far…

• Car drivers try public transport for one month

• A monthly pass for free

• 740 test commuters so far

• 50 percent continue

• 40 percent one year later

…rather than pretty adds

Page 7: Lund Managing mobility Lund style Lund. LundaMaTs The Strategy

Lund

...rather than information

• one way: ”I want you to know this”

• satisfy the informers need more than the recipients

• both way: ”do something together”• find a common ground and behaviour• meetings and dialog

Communication...

Page 8: Lund Managing mobility Lund style Lund. LundaMaTs The Strategy

LundDialogue and targeting…

…rather than large scale marketing

Page 9: Lund Managing mobility Lund style Lund. LundaMaTs The Strategy

LundLundaMaTs so far

• Strong support among the public• Behavioural changes noticeable• LundaMaTs result up to 2,5 % less car

traffic than without LundaMaTs• Combining soft and hard measures• Political debate and consensus• Long term commitment

Page 10: Lund Managing mobility Lund style Lund. LundaMaTs The Strategy

LundNew habits

• 19 % say that they've changed their behaviour

• 52 % to walking/cycling• 42 % to public transport• 6 % carpool more

Page 11: Lund Managing mobility Lund style Lund. LundaMaTs The Strategy

LundThe future challenges

• Sustainable growth/Decoupling• New life style/New mobility culture• Influence the planners of tomorrow• Regional cooperation• Leisure travel• How to keep up? • Be an inspiration?

Run out forever

Page 12: Lund Managing mobility Lund style Lund. LundaMaTs The Strategy

LundThe cradle of time geography

Source: Professor Shih-Lung Shaw, Dep. of Geography, University of Tennessee

Page 13: Lund Managing mobility Lund style Lund. LundaMaTs The Strategy

LundIntegration of Mobility Management and spatial planning

• How do we organise our every-day life?

Page 14: Lund Managing mobility Lund style Lund. LundaMaTs The Strategy

LundCompensating for our conference travel emissions…

• Mainly vegetarian,

organic and locally

produced food

• Local trips by bike and bus

Warning:

Car sick

food

Page 15: Lund Managing mobility Lund style Lund. LundaMaTs The Strategy

LundInto the future!

Questions? [email protected]