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This session was offered at the 2014 NASPA Western Regional Conference. It provided participants understanding of social media research and best practices, exploring its’ use at three levels in order to build and transform communities: community of practitioners, campus community, and personal learning communities. Whether you are a novice or proficient social media user, the information assists educators to imagine endless possibilities online. Surface level, social media platforms may appear to be only for recreational or ‘social’ uses. Further, many departments in higher education may solely focus their efforts on these sites for marketing efforts. This session challenged the way educators view and use digital platforms in our own personal lives, professional development, campus community and higher education global outreach. With advanced usage and awareness, student affairs educators can tap into resources and networks that will build the capacity for transforming communities for their own personal and professional growth, a stronger campus community, as well as the advancement of the field of higher education.
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Using Social Media to Transform Communities
NASPA Western Regional Conference
Wednesday 7:45 am - 8:45 am Platinum 7
#NASPAwrc
@josieahlquist @gracebagunu @JoeSabado
The Transformative Power
of :
Isla Vista Tragedy & Gaucho Community
UCSB Division of Student Affairs Program (CommCollab)
May 23, 2014 – Isla Vista Tragedy
A week of healing … coming together
May 25th - Candlelight Vigil
Memorial at UCSB Harder Stadium
May 28th - Paddle Out Memorial
May 30th - Alumni Gaucho Pride
Support from other schools
Support from the White House
UCSB Responds
UCSB Responds
Three Levels of Social Media Community
• Campus Community (Local)
• Community of Practice (Global)
• Personal Learning Networks (Individual)
Students create their own communities, and as institution, the challenge/opportunity is how do we:
Campus Community (Local)
• gain insight of students issues & thoughts,
• participate in the conversations,
• offer our help when needed,
• shape the conversations…
and meet where the students are.
• promote division’s mission / consistent message
• promote use of social media for communication with our
students and other customers
• provide tools (Emma, Adobe Creative Suite, Google Analytics,
Facebook app (Uversity),…)
• train staff with writing, presentation skills, production of video,
graphics, and social media use
• oversee student media internship (Student Affairs Media
Internship Program – SAMI)
GOAL: Serving, working with, and communicating with
our students and other customers where they are.
UCSB Student Affairs Communication Collaborative (CommCollab)
CommCollab Monthly Trainings
Emma mass emailing software service - Analytics
Facebook App - Uversity
E-mail and Social Media Analytics
Facebook App – Uversity (Admin functions)
Facebook App – Keyword alerts
SAMIs: Student Affairs Media Interns
Video interns:Brendan ByrneAja MarshallAhjaleah PriceStefan LeJoe ArciniegaMark EstefanosCarter Hiyama
Photography
interns:
Lindsay Tackett
Stefan Le
SAMI - videos
https://www.youtube.com/watch?v=e45qR9t3WLE
Student Affairs / Students Partnership
https://www.youtube.com/watch?v=VHrpq2oTju8
The “I Heart UCSB”
campaign is a student-
led initiative,
established in 2013,
with the goal of
improving UCSB’s
internal image and
celebrating Gaucho
traditions with unity
and renewed pride.
During the summer of
2014, student leaders
expanded the campaign
to include the “I Heart
UCSB” pledge, written
by students, for
students. The pledge
was introduced earlier
this fall by AS President
Ali Guthy at New
Student Convocation.
Community of Practice
Why?• to build a sense of community
• to share knowledge
• to provide an opportunity for engagement
How?• using various social media platforms
• posting content
• engaging in dialogue
What?• to transform the community (specifically the NASPA community) through
knowledge, engagement, and dialogue.
Personal Learning Communities
#sachat
#satech
#edtech
#digitaled
#edusocmedia
#Casesmc
#emchat
#fachat
#salead
#SLchat
#WLsalt
#sagrad
#sadoc
#sapro
#safit
#sareads
Student Activities Professionals
NASPA Technology Knowledge
Community
Student Affairs Professionals
Student Affairs Runners
Student Affairs Faculty
ASHE
ACUI
ACPA
Inside Higher Ed
NASPA
NACA
Higher Ed Live
Student Affairs Live
Higher Education
Student Affairs Chat
Edtech
Social Media – Higher Ed
SAlead
Technology in Student Affairs
Student Affairs Collective
The Student Affairs Feature
Student Affairs Women Talk
Tech
Student Affairs Fitness
Student Leader Collective
Poll Everywhere Questions
1. Why does social media transform communities at this level?
2. How might the use of social media be taken up differently at this
level?
3. What additional questions come up for you about social media
use at this level?
Social Media Transforming Communities
• Campus Community (Local)
• Community of Practice (Global)
• Personal Learning Networks (Individual)
Pollev.com/naspa6some
From any browser
776998 <your response>
From a text message
1. Why does social media transform communities at this level?
37607
Pollev.com/naspa6some
From any browser
776996 <your response>
From a text message
2. How might the use of social media be taken up differently at this level?
37607
Pollev.com/naspa6some
From any browser
776997 <your response>
From a text message
3. What additional questions come up for you about social media use at this level?
37607
Call to Action!
Questions Josie Ahlquist @josieahlquist
www.josieahlquist.com
Grace Bagunu@gracebagunu
Joe Sabado@joesabado
www.joesabado.com
