Using Social Media to Rebrand Libraries

Sharon L. Bostick, Ph.D.Dean of Libraries

University of Missouri - Kansas CityUnited States of America

[email protected]

Mark Mattison, MPAAdvancement Officer

University of Missouri - Kansas CityUnited States of [email protected]

Online Information Conference December 3, 2009

Social Media as a Tool for Rebranding Libraries

Case Study: UMKC Libraries

UNIVERSITY OF MISSOURI - KANSAS CITY

One of four universities in University of Missouri systemUrban campus12 schools on two campuses3 Library Branches:

Health Sciences Library Dental LibraryMiller Nichols Library

Music Media LibraryMarr Sound ArchivesLaBudde Special Collections


Findings:+ Highly-rated services + Exceptional staff - Invisibility

Communications Planning1 - Raise visibility2 - Rebrand to update image, put a face on library services, emphasize human aspect and relevance3 - Tailor message and delivery to each stakeholder group

WHO, WHAT, & WHERE are you (& WHY should we care)


Strategic Planning• Environmental Scan

• Survey Key Stakeholders• Students• Faculty & Staff• Community members

YESTERDAY TODAY TOMORROW Online Information Conference December 3, 2009



From Social Marketing Philanthropy Midwest Conference, Mark Logan, November 2009


SOCIAL NETWORKS

FACEBOOK


SOCIAL NETWORKS

Linked in


MEDIA SHARING


MEDIA SHARING

WEB CAM


CONTENT & CONVERSATION



YAMMERLIBRARIES WIKI



BLOGS



LIBGUIDES


MONITORING TOOLS





SURVEYMONKEY



USAGE STATISTICS


EXPANDING YOUR NETWORK


INTEGRATE. INTEGRATE. INTEGRATE.

http://chrissociologyblog.blogspot.com/


UMKC LIBRARIES RESOURCESUMKC Libraries • Web Site – https://library.umkc.edu• News Blog - http://library.umkc.edu/blog/news-blog• Friends of the Library Blog - http://friends.library.umkc.edu/• Strategic Plan – http://library.umkc.edu/sites/library.umkc.edu/files/files/publications/ul-strategic-plan-2008-2013.pdf• LibGuides - http://libguides.library.umkc.edu/• Construction Web Cam - http://oxblue.com/pro/open/umkc/millernicholslibraryFacebook • group/”fan” page – http://www.facebook.com/UMKC.Libraries• admin/”friend” page - http://www.facebook.com/joeyrooYoutube page – http://www.youtube.com/umkclibrariesTwitter page –http://twitter.com/umkclibrariesSlideshare page - http://www.slideshare.net/UMKCLibrariesFlickr page – http://www.flickr.com/photos/umkclibrariesDelicious page - http://delicious.com/UMKCULibsLinked-In group page – http://www.linkedin.com/groups?home=&gid=2022465&trk=anet_ug_hm&goback=.ana_2022465_1244755346951_3_1

AddThis – http://www.addthis.com/SurveyMonkey – https://www.surveymonkey.comGoogle Alerts - http://www.google.com/alertsGoogle Reader – https://www.google.com/readerBit.ly - http://bit.lyYammer - https://www.yammer.comSocialOoph - http://www.socialoomph.com/Tweetdeck - http://tweetdeck.com/

https://library.umkc.edu/

http://library.umkc.edu/blog/news-blog

http://friends.library.umkc.edu/

http://library.umkc.edu/sites/library.umkc.edu/files/files/publications/ul-strategic-plan-2008-2013.pdf

http://libguides.library.umkc.edu/

http://oxblue.com/pro/open/umkc/millernicholslibrary

http://www.facebook.com/UMKC.Libraries

http://www.facebook.com/joeyroo

http://www.youtube.com/umkclibraries

http://twitter.com/umkclibraries

http://www.slideshare.net/UMKCLibraries

http://www.flickr.com/photos/umkclibraries

http://delicious.com/UMKCULibs

http://www.linkedin.com/groups?home=&gid=2022465&trk=anet_ug_hm&goback=.ana_2022465_1244755346951_3_1

Education

Using Social Media to Rebrand Libraries