SOCIAL MEDIA MARKETING IN PUBLIC

LIBRARIES

PRESENTER:TREMAIN JACKSON, LIBRARIAN

IIABILENE PUBLIC LIBRARY

ABILENE, TXWWW.ABILENETX.COM/APL

WHAT IS SOCIAL MEDIA?An interaction among people in which they create, share,

and/or exchange information and ideas in virtual communities and networks.

7 MAJOR TYPES OF SOCIAL MEDIACollaborative Projects

Blogs and Microblogs

Social News Networking

Content Communities

Social Networking Sites

Virtual Game Worlds

Virtual Social Worlds

WHO’S USING SOCIAL MEDIA?It’s Not Just for the Younger Generations! Look at the

Stats…

72% of Internet Users are Active on Social Media

89% of Ages 18-29 Have an Active Account72% of Ages 30-39 Have an Active Account60% of Ages 50-60 Are Active on Social Media43% of People Ages 65+ Use Social Media71% Access Social Media Via Mobile Devices56% of Americans Have a Social Media Profile

PUBLIC LIBRARIES & SOCIAL MEDIAWhy Do Public Libraries Use Social Media?

• Free Marketing Tools

• Everyone’s Doing It

• Expand Your Library’s Presence

• Highlight Successes & Achievements

• Connect with Your Target Audience

• Share/Acquire Ideas for Your Library

SOCIAL MEDIA DO’SFoster Success w/a Few Items to Keep In Mind

THE DO’S OF SOCIAL MEDIA

• Brand Your Account/s

• Maintain an Active Presence

• Interact w/Followers

• Change Up Your Posts

• Create a Social Media Policy

• Start Small, Expand Later

• RELAX! It’s “Social” Media

• Promote, Promote, Promote!!!• Word of Mouth• Programs & Events• Flyers & Posters, etc.

THE BIG 6 IN SOCIAL MEDIASee What’s Popular in Social Media Sites

FACEBOOK: All-Inclusive, Largest Audience

TWITTER: Easy-to-Update & Mobile

BLOGGER: Perfect for Writers & Enhanced Content

PINTEREST: Easy Marketing of Library Services

YOUTUBE: Popular Video Content Driven Tool…for those who aren’t shy!

INSTAGRAM: Easy & Trendy for Photo/Video Sharing

FACEBOOKBY THE NUMBERS; LAUNCHED

2004OVER 1.26 BILLION USERS

128 MILLION DAILY ACTIVE U.S. USERS

751 MILLION USERS ACCESS USING MOBILE DEVICES

23% OF USERS LOG IN AT LEAST 5 TIMES A DAY

74% OF MARKETERS BELIEVE FACEBOOK IS IMPORTANT

2.5 BILLION PIECES OF CONTENT SHARED EVERY DAY

LIBRARIES & FACEBOOKFor Use on Computers (Primary) & Mobile Devices

MAKING USE OF FACEBOOK

• Must have a personal account.

• Add Multiple Administrators

• Generate Frequent Status Updates; Schedule them if needed• Promote Events & Show Off Photos & Videos

• Share Relevant Content from Online

• “Like” & Follow Other Agencies

• Track Your Statistics

TWITTERBY THE NUMBERS; LAUNCHED 2006

560 Million Registered Users

34% of Marketers Use Twitter to Generate Leads

Fastest Growing Demographic is the 55-64 Age Bracket; up 79% since 201280% of Twitter Users Access it from Mobile DevicesOn Average, Over 400 Million Tweets Are Sent Every Day

288 Million Active Users

LIBRARIES & TWITTERFor Use on Mobile Devices (Primary) & Computers

MAKING USE OF TWITTERCreating an Account is Free

• One Administrator

Market Quickly & Efficiently

Share Thoughts, Videos, Photos, etc.Learn the Lingo• Tweets, Retweets, Direct Messages,

Hashtags, etc.

Schedule Posts with Hootsuite

Build a Following By Following Others

BLOGGERBY THE NUMBERS; LAUNCHED 1999

77% of Internet Users Actively Read Blogs

Combines Multiple Media Elements

(i.e. Text, Photo, Video, Audio, Links, etc)

Engage Your Audience in Detail Without Website Design

Tons of Blog Sites Available (i.e. WordPress, LiveJournal, Xanga,

Tumblr)

Leading Blog Site in the U.S. w/46 Million Unique Monthly

Visitors

LIBRARIES & BLOGGERFor Use on Computers (Primary) & Select Mobile Devices

MAKING USE OF BLOGGER

Creating an Account is Free• Must Have a Google Account

Write as Little or as Much as You WantFocus on Your Services & Expand to General Library TopicsPre-Write Posts and Schedule for Release

Utilize Text Links & Media Content to Enhance AttractivenessGreatest Exposure for Blogging

YOUTUBEBY THE NUMBERS; LAUNCHED 2005

Used Monthly By…• 83% of Generation Z• 70% of Millennials• 58% of Generation X• 49% of Young Baby

Boomers• 40% of Older Baby

Boomers• 30% of Golden

Generation

Over 1 Billion Registered UsersReaches More U.S. Adults, Ages 18-34, than Any Cable Network6 Billion Hours of Videos Watched Each Month

Second largest Search Engine After Google

LIBRARIES & YOUTUBEFor Use on Computers (Primary) & Mobile Devices

MAKING USE OF YOUTUBE

Creating an Account is Free• One Administrator

Acquire Proper Equipment & SoftwareFind Hosts Who Give Good PersonalityChoose What to Discuss & HighlightPost What You Want; Create PlaylistsActively Share Content with Others

Track Your Stats

PINTERESTBy the Numbers; Launched in 2010

Over 70 Million Users 3rd Most Popular Networking Site

80% of Total Pins Are Re-Pins

23% of Users Active Daily

Over 4 Million Unique Visitors Daily

More Than 69% of Users are

5th Most Referral Traffic Facebook, StumbleUpon, Google &

Twitter

LIBRARIES & PINTERESTFor Use On Computers (Primary) & Mobile

Devices

MAKING USE OF PINTEREST

Creating an Account is Free• One Administrator, Multiple Pinners

Pin What You Find of Interests• Crafts• Book Suggestions• Programs Ideas• New Materials

Search for Ideas for Your Own Library

s

Re-Pin Library Ideas of Interest

Create Boards to Organize Ideas

INSTAGRAMBy the Numbers; Launched in 2010

Receives Over 1,000 Comments a Second

Over 5 Million Videos Were Shared Within 24 Hours of Launch

More Than 5 Million Photos Updated Daily

More Than 16 Billion Photos Uploaded

Every Second 8,000 Users Like a Photo

Over 130 Million Users

LIBRARIES & INSTAGRAMFor Use On Select Mobile Devices

MAKING USE OF INSTAGRAM

Creating an Account is Free

Share Photos/Videos on Library Happenings

Use Hashtags for Searchability

Connect w/Libraries for Ideas

Mobile App Offers Easy Accessibility

Share Across Multiple Sites• Facebook, Twitter, Tumblr, Email

Like & Comment on Posts

EVEN MORE SOCIAL MEDIA OUTLETS

MYSPACE: Similar to Facebook

LINKEDIN: Outlet for Business ContactsGOOGLE+: Exclusive for Google MembersFLICKR: Yahoo’s Photo-Sharing Site

PODCASTING SITES: Free Audio Broadcasts

TUMBLR: Blogging & Social Networking

VINE: Posting Short Video Clips on a Loop

QUESTIONS?