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A presentation for Skidmore's Volunteer Summit. Ideas, tips, and suggestions for ways volunteers can become brand ambassadors on social media networks.
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Using Social Media to Enhance Volunteer EffectivenessDaniella Nordin, Online Community Manager
Why social media?
Before
Now
Why social media in higher ed? Student recruitment Student engagement Professional development School pride Alumni engagement General outreach In the classroom
FREE
Where in the world is Skidmore? Facebook Twitter YouTube LinkedIn Pinterest Foursquare Formspring Google+ Flickr
Why are we there?
Feb-11
Apr-11
Jun-11
Aug-11
Oct-11
Dec-11
Feb-12
Apr-12
Jun-12
Aug-12
0 1,000 2,000 3,000 4,000 5,000 6,000 7,000
4,4004,4934,5624,6344,6994,7714,858
4,9865,191
5,2915,318
5,4815,545
5,6665,7395,803
5,9236,078
6,2686,515
Facebook Fans
Facebook Fans
2,433,147
Why are we (really) there?
Does it work?
#501Challenge Goal: increase young alumni engagement Challenge: get 501 donors on 5/01 for $50,000 Strategy: no direct mail; all online and social media, started
marketing one week prior to 5/01 Results
Reached 501 donors by 2:00 p.m. on 5/01 Reached 750 donors by 8:00 p.m. secured additional $25,000 Reached 1,000 donors by 11:00 p.m. for another $25,000 Total: 1,038 donors for $100,000 for Skidmore
Does it work? Skidmore Student-to-Student (#SS2S) Goal: increase applications to Skidmore Strategy: utilize current students
Implemented Skidmore Student-to-Student (SS2S) Initiative Since launching in Oct. 2011, the page is consistently among the top
15 most-visited on the Admissions site Students and staff have answered 440 questions from prospective
students and their families Each blog averages 500+ views per month The top-visited blog has 1,651 visitors Three bloggers participated in one of four live chats this year, where
they helped answer nearly 500 questions!
Why does it work? People!
Spreading the news Sharing experiences Talking about things they care about
2,433,147
What can you say? News and updates Point people to posts of interest BUT don’t just talk; Listen
On Facebook Like Skidmore College Share what’s in your news feed:
Photos Events Updates
Respond to questions Like posts and leave comments Tag us!
But that’s just Facebook . . .
What about Twitter?
@____ = say hi, reply to, direct your followers to
# = group tweets into a category or thread
RT = retweet
Why Twitter? Real time News News aggregator SEO
Feb-11Mar-11Apr-11
May-11Jun-11Jul-11
Aug-11Sep-11Oct-11Nov-11Dec-11Jan-12Feb-12Mar-12Apr-12
May-12Jun-12Jul-12
Aug-12Sep-12Oct-12
0 500 1,000 1,500 2,000 2,500 3,000
829949
1,0301,099
1,1861,2841,324
1,5191,5701,597
1,6741,718
1,8311,929
2,0202,073
2,1502,203
2,3072,380
2,471
Twitter Followers
Twitter Followers
And . . . YouTube LinkedIn Pinterest Foursquare Formspring Google+ Flickr
Wherever you are . . . We are too.
Trust your instincts.
