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Case Study: Using mLearning to Reinforce Content and Policies
Melissa Cline-Douthitt / @theclinesewordJason Polete / @jpoleteLearning Solutions 2013 / #LScon
About Us.(a li!le)
Metropolitan College.
- UPS (Louisville’s largest employer)
Business
- Jefferson Community & Tech. College
- University of LouisvilleEducation
- Commonwealth of Kentucky
- Louisville Metro GovernmentGovernment
- Work part-time at UPS (Next Day Air operation)
- Eligible for academic completion bonuses
- Receive wages and full benefits
- Eligible for full tuition* for coursework passed with a “C” or better.
- Eligible for book reimbursement of up to $65 per class
Metropolitan College.
* full undergraduate Kentucky resident tuition
Some Context.
Mobile
&
Boredom
=(equals)
Opportunity
Learning Opportunity
Mobile
835 million smartphone users
5.6 billion feature phone users
➠55%
increase in smartphone subscriptions
98% among those making
less than $25,000
➠
92%
among retirees
➠
371K babies born every day
371K babies born every day
371K babies born every day
378K iPhones sold every day
Mobile is here to stay
Mobile is here to stay
Mobileis used for
Entertainment
Mobile
Entertainment
Mobile Entertainment
Games43%
Mobile Entertainment
43% Games
Games43%
Social Networking26%
Mobile Entertainment
43% Games
26% Social NetworkingGames
43%
Social Networking26%
Mobile Entertainment
43% Games
26% Social NetworkingGames
43%
Social Networking26%
Entertainment10%
Mobile Entertainment
43% Games
26% Social NetworkingGames
43%
Social Networking26%
Entertainment10%10% Entertainment (general)
Mobile Entertainment
43% Games
26% Social NetworkingGames
43%
Social Networking26%
Entertainment10%10% Entertainment (general)
Mobile Entertainment
43% Games
26% Social NetworkingGames
43%
Social Networking26%
Entertainment10%
79% Entertainment
10% Entertainment (general)
Boredom
Bridge a Knowledge Gap.
Learning
Avg. Attention Span
12 min.
5 min.
Last Decade
Avg. Attention Span
12 sec.
8 sec.
since 2000
for Internet Search
Abandon Slow Sites
Abandon Slow Sites
32% of consumers...Abandon slow sites within first 1-5 sec.
“Nuggetize” Information
Repetitio est mater studiorum(Repetition is the mother of learning)
Motivated by Reward
Motivated by Reward
In 2012 60% of employers offer wellness incentive programs to employees
Motivated by Reward
In 2012, customer loyalty/reward programs exceeded
2 billion dollars
Extrinsic Rewards
Extrinsic Rewards
+
Intrinsic RewardsSatisfaction
Short, Fun, RewardingLearning Experiences
How Does this All Fit Together?
Mobile(everywhere)
Mobile(everywhere)
Boredom(opportunity)
Learning(theory)
Mobile(everywhere)
Boredom(opportunity)
Learning(theory)
Mobile(everywhere)
Boredom(opportunity)
Learning(theory)
Mobile(everywhere)
Boredom(opportunity)
The Project.
The Project.Mobile Trivia Challenge
Trivia Challenge: Goals
Trivia Challenge: Goals
Use otherwise idle moments to teach.1
Trivia Challenge: Goals
Use otherwise idle moments to teach.1
Improve our students’ program knowledge (thus reducing missed deadlines and lost benefits)
2
Trivia Challenge: Goals
Use otherwise idle moments to teach.1
Improve our students’ program knowledge (thus reducing missed deadlines and lost benefits)
2
Gain insight into what our students know and don’t know.
3
Trivia Challenge: Req’ments
Trivia Challenge: Req’ments
As widely accessible as possible across mobile devices.1
Trivia Challenge: Req’ments
As widely accessible as possible across mobile devices.1
Quick to play.2
Trivia Challenge: Req’ments
As widely accessible as possible across mobile devices.1
Quick to play.2
Offer recognition and rewards as incentives (intrinsic & extrinsic rewards)
3
Trivia Challenge: Pilot
Trivia Challenge: Pilot
Web-based(Widely Accessible)
1
Trivia Challenge: Pilot
Web-based(Widely Accessible)
1
Survey Tool(Rapidly prototype & pilot)
2
Trivia Challenge: Pilot
Web-based(Widely Accessible)
1
Survey Tool(Rapidly prototype & pilot)
2
Limit 10 Questions(Quick play)
3
Trivia Challenge: Pilot
Web-based(Widely Accessible)
1
Survey Tool(Rapidly prototype & pilot)
2
Limit 10 Questions(Quick play)
3
Offered Prizes(Monthly & Once/Semester)
4
Trivia Challenge: Content
Trivia Challenge: Content
We covered basic program information, like deadlines & requirements.1
Trivia Challenge: Content
We covered basic program information, like deadlines & requirements.1
We covered information that students should already know.2
Trivia Challenge: Content
We covered basic program information, like deadlines & requirements.1
We covered information that students should already know.2
We displayed the correct answer after each question.3
What We Learned.
Participants did not know nearly as much as we expected.
Teaching Tool
Participants did not know nearly as much as we expected.
Teaching Tool
Evaluation Tool
Continuing Evaluation Plans.
Continuing Evaluation Plans.
Compare challenge participants vs. non-participants on a number of metrics.Agreement signing before deadline, FAFSA completion before deadline, etc.
1
Continuing Evaluation Plans.
Compare challenge participants vs. non-participants on a number of metrics.Agreement signing before deadline, FAFSA completion before deadline, etc.
1
Pre/post quiz comparison of various student behaviors.Deadlines, requirements, expectations, etc.
2
Tips.For Implementing Your Own Trivia Challenge
Right Tool for the Job.
Right Tool for the Job.
Best viewed as a supplement.Probably not going to replace any of your existing tools
1
Right Tool for the Job.
Best viewed as a supplement.Probably not going to replace any of your existing tools
1
Most appropriate for simple information. Deadlines, requirements, expectations, etc.
2
Right Tool for the Job.
Best viewed as a supplement.Probably not going to replace any of your existing tools
1
Most appropriate for simple information. Deadlines, requirements, expectations, etc.
2
Best fit with a target audience comfortable with technology.Frequent users of mobile devices
3
Maximize Participation.
Maximize Participation.
Research RewardsDon’t assume what will motivate your audience.
1
Maximize Participation.
Research RewardsDon’t assume what will motivate your audience.
1
Promote your Trivia Challenge(s)Posters, emails, regular organizational communications.
2
Maximize Participation.
Research RewardsDon’t assume what will motivate your audience.
1
Promote your Trivia Challenge(s)Posters, emails, regular organizational communications.
2
Promote Leader boardPublish high scores: websites, publications, other content streams
3
Tips for Challenge Design.
Multiple choice, one question per screen1
Tips for Challenge Design.
Multiple choice, one question per screen1
No more than 10 questions2
Tips for Challenge Design.
Multiple choice, one question per screen1
No more than 10 questions2
No more than 4 choices per question3
Tips for Challenge Design.
Multiple choice, one question per screen1
No more than 10 questions2
No more than 4 choices per question3
Short, simply worded questions (simple, not necessarily easy)
4
Tips for Challenge Design.
Quimle.Quick Mobile Learning & Evaluation
Quimle.com
Quimle.com
Q + A
quimle.com/c/8