Jonathan Maherjmaher@fresno.edu

Fresno Pacific University

Using Chatter to Connect & Recruit

Jonathan Maher: Fresno Pacific University

Salesforce at Fresno Pacific

Potential StudentsPotential Students ApplicantsApplicants

Enrolled StudentsEnrolled Students

Alumni and

Donors

Alumni and

Donors

Manage inquiry/application process.

Provide more consistent flow of information across multiple physical campuses.

Eliminate the need for staff to be in multiple systems.

Track communication with top donors.

Provide Advancement team members with up-to-date donation information.

How We Chatter: Chatter and New Team Members

Provides an immediate “win”

for trainees.

Provides an immediate “win”

for trainees.

Learning new systems is always a challenge, but thanks to Facebook, almost everyone is already an expert on the process of setting up a profile and connecting.

Learning new systems is always a challenge, but thanks to Facebook, almost everyone is already an expert on the process of setting up a profile and connecting.

How We Chatter: Chatter and Employee Relationships

These friendships have a positive impact on morale, and also serve as the basis for better collaboration.These friendships have a positive impact on morale, and also serve as the basis for better collaboration.

Allows friendships to be made across physical

locations.

Allows friendships to be made across physical

locations.

How We Chatter: Chatter and Training

Enables quick Q&A’s that benefit the whole team.

Enables quick Q&A’s that benefit the whole team.

Allows for fast updates about small

feature enhancements.

Allows for fast updates about small

feature enhancements.

How We Chatter: Chatter and Day-to-Day Processes

Enables open collaboration on

issues that don’t fit into a process.

Enables open collaboration on

issues that don’t fit into a process.

How We Chatter: Chatter and Collaboration

Allows for planned or spontaneous discussions about processes and feature

enhancements.

Allows for planned or spontaneous discussions about processes and feature

enhancements.

Questions?

Ideas?