Partnering with EducationUSA: Recruit & Enroll, Connect & Engage

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At the Study Mississippi Conference in Hattiesburg, MS, I highlighted EducationUSA services for US higher ed institutions and ways to connect with our network.


  • 1. Partnering with EducationUSA:Recruit & Enroll / Connect &

2. Where do we work?U.S. Embassies/Consulates16% Binational Centers13%Universities/ LibrariesFulbright 28% Commissions10% Non- OtherGovernmental 3. EducationUSA Advising Centers Assist students throughout Your 5 Steps to U.S. Study Research Your Options Complete Your Application Finance Your Studies Apply for Your Student Visa Prepare for Your 4. Your 5 Steps to U.S. StudyWhy? Need to simplify how we talk about U.S. higher ed Make the process manageable 5 stepsWhat? Website Standalone product Facebook app EdUSA 5. Goals of EducationUSA1. Promote U.S. higher education to international students2. Provide comprehensive, impartial information to help students find a school that is a good fit3. Assist U.S. higher education community with recruitment and retention 6. Our Priorities for U.S. Higher Ed 7. 8. 9. Expertise Globally to Get You Started 13 Regional Directors International education professionals whowant to connect with you Best place to start work in a new region Advice on successful recruitment strategies Help you connect with individual centers 10. EducationUSA Global Guide First publication for UShigher education Global summary ofservices Regional breakdown ofcenter activities & reach Tips & trends inrecruitment 11. Research to Help You U.S. Higher Education Resourceso Retrieve presentations, conference registration materials,and other resources. Center and Country Fact Sheetso Center web pages offer information about the centerservices and detailed information about educationalsystems for that 12. Raise Your Profile Request our logoo Get a hyperlinked version of our logo for yourinternational admissions website to directprospective students to our centers 13. Hundreds of centers in 170Submit to Weekly UpdateCountries Newsletters Websites Social Media Email Groups Advising Sessions Radio/TV/Print New: Financial Aid Search Engine RSS Feeds! 14. Contact EducationUSA Centers Plan your international travel in cooperation withEducationUSA advisers. Contact the EducationUSA center in advance toarrange meetings, participate in a group advisingsession, or attend a college fair. Send information to local alumni who can representyour college or university at special 15. EdUSA 16. Opportunities for Hosting EducationUSA Advisers EducationUSA Training Institute o Design and deliver training sessions topics include admissions, financial aid, student services o Manage all logistics o Collaborative process with EducationUSA Before and After Conferences o 1 or 2 days o within 2 hours by bus or train from conference city o Additional locations allowed if travel funds provided by 17. Upcoming Events 18. 500 U.S. representatives 100 EducationUSA staff from 55 countries 2.5 days of networking & sharing 19. EducationUSA Social Media 20. Facebook Page Over 63,000 fans/likes Events Weekly Update posts Photos/Videos FB Interest list with 188 pages thatpost EdUSA 21. YouTube Channel 150+ college & university videosprofiled 13 playlists of our networks content 187,000+ uploaded views (as of Feb2013) 160 uploaded 22. Twitter feedsFor US institutions For students!/EdUSAtips/educationusa/ 23. What Your Colleagues Say As a 1.5-person recruiting and admissions office, [EducationUSA resources] areextremely helpful to me in many small ways. We constantly refer students to theoffices in their home countries for assistance We feel connected to and supportedby a great community of professionals around the world who are willing to help us inthe goal of internationalizing our campus. Cindy Blount Domingo, Messiah College Our network of professional colleagues is robust and remarkably helpful as a result ofour ongoing relationship with EducationUSA advisers and [regional educational]advising coordinators. Often our first email or phone call when faced with a vacuumof information about a particular country or region is to one of our EducationUSAcolleagues. Jacqueline Girard Vogl, SUNY-Plattsburgh I have met scores of advisers from around the world over many years. They havebecome friends and trusted colleagues. I feel very comfortable calling on themwhenever I have doubts and in referring students to them. They have helped withverifying information about institutions, understanding transcripts, even contactingembassy officials on my behalf. Wonderful people! Rick Lane, Emory University 24. What Your Colleagues Say EducationUSA is a reliable source of information and resources. We areconfident in their abilities to provide accurate information to institutions andto prospective students. Judith Pennywell, Purdue University Calumet Our International Admissions team reaches out to EducationUSA advisers atleast once a week usually for clarification of foreign academic credentials.The advisers can always be counted upon for timely and helpful answers.They make our jobs so much easier! Julie Soper, University of Nebraska atOmaha I continued to be impressed by the growth of EducationUSA and the caliberof so many of your staff. The REACs and advisers that we have been in contactwith have been extremely helpful and we are grateful for their assistance. Heather Augar, Fairleigh Dickinson University 25. UNT Partners With EducationUSA to Reach International Students 26. EdUSA Connects......UNT International Recruitment presentations at EdUSAConnects 27. Pre NAFSA Study Texas EducationUSAAdvisor North Texas Tour....Schools: Tarleton State University Texas Wesleyan UniversityAdvisors from: Texas Christian University China Lesotho University of North Texas Ecuador Mexico 28. Education USA Fairs.... South America EducationUSAFair 2011 & 2012USIEF-IIE US University India FairFall 2011 IIE Southeast AsiaFair Fall 2012 29. Weekly Update UNT Fast Reconnect PlusTrack to graduate studies in Delegation Ecuadorbusiness - Pre-MBA/MSand PeruProgram, ScholarshipOpportunities & more THINGS WEEducationUSAPre-departure HAVE DONEorientation inBangalore Presentations at EducationUSA offices in Bangalore, Hyderabad, Resources for US Quito, Bogot, Taipei Institutions, in-country informationEducationUSA Forum 2010 & 2012 30. Mississippi State University Land Grant Institution: Est. 1878 Location: Starkville, MS Enrollment: 20,400 800 international students from 75 countries Carnegie Ranking - Very High Research Institute 2012 BCS standings: #12 31. EducationUSA - a key strategic partner Recruiting Identifying Partners Marketing & Outreach Services 32. Recruiting & Program Development Recruiting Undergraduate and Graduate Programs ESL Students Identifying Partners Strategic University Partners Study Abroad Programs Overseas Internships TESOL Programs, Int Business, Foreign Language 33. Marketing & Outreach Marketing & Outreach Periodically replenish promotional materials Translation Services & Overseas Printing EducationUSA Fairs Visit to EducationUSA centers during overseas travel Overseas In-home Reception promotion: Engage MSU Students & Alumni Pre-departure orientations 34. Engage EducationUSA Advisors Host EducationUSA Advisors On-campus visits first hand experience of student life Learn about institutional personnel & resources Maximize reach during their visit - StudyMississippi Institutions Pre-NAFSA Conferences EducationUSA Training Institutes StudyMississippi turned in 6 proposals - Never Give-up Attitude Top 3 in three occasions 35. EducationUSA Peru Visit to MSU 36. Next Steps Log in to www.EducationUSA.state.govo Sign-up to request a login; receive HEI News; sendinformation to Weekly Update; & use resourceson website Attend EducationUSA events: EducationUSAFairs, Regional Conferences and Webinars EducationUSA Forum, Washington DC, June26-28, 2013 37. Questions Discussions Thanks!Marty BennettEducationUSA Outreach Coordinator Institute of International