Upload
h-trevor-johnson-steigelman
View
89
Download
1
Embed Size (px)
Citation preview
USING A LEARNING MANAGEMENT SYSTEMTO IMPROVE (AND MONETIZE) YOUR WEBSITE.
By the end of this lesson, you will be able…1. To decide if a Learning Management System is useful for you.2. To list the features to look for in a Learning Management System.3. To list three action items for setting up your LMS.4. To find more information at coachesoftech.com
© 2016 H. Trevor Johnson-Steigelman
DISCLAIMERS
I am a doctor, but I don’t play one on television.• Trevor Johnson-Steigelman, Ph.D., M.S., B.S.Ed.• Owner of Coaches of Technology, Inc.
Your Goal should be to share good information.• Money can follow,
but should not lead.
Collected e-mail addresses should be used for good.• Share more information.• Share experience with friends.• Make life better.
SPAM
$$$$
© 2016 H. Trevor Johnson-Steigelman
WHAT IS A LEARNING MANAGEMENT SYSTEM? WHY USE ONE?• ORGANIZATIONAL FRAMEWORK
• INTERACTIVE ELEMENTS
• (POSSIBLY) WALLED GARDEN
Info
Student“Quiz”
Teacher
© 2016 H. Trevor Johnson-Steigelman
MINDSET SWITCH
Teacher Business
Student Client
Quiz Interaction
ClassroomWebsite
Content
© 2016 H. Trevor Johnson-Steigelman
WAYS TO “MONETIZE”
• Create Sales Leads• Build Trust• Show Knowledge
• In-house Training• Supplement Employee
Handbook• Reduce in-person training
• Preparing Clients• What are your most common questions?• What do you “teach” during your first consult?• What types of clients do you want to avoid?
• Product Education• How to use• Use cases
• Information Products• Courses• Memberships
© 2016 H. Trevor Johnson-Steigelman
EXAMPLE: REAL ESTATE AGENT – NEW HOMEBUYERS
EveryoneEveryone
The Interested
The Intrigued
Considering
Eva$old$old
• Website SEO, Advertisements
• Homebuyer Checklists• Why Use a Realtor
Course or Courses• Reading a Listing• Getting Financing• Picking your Neighborhood
© 2016 H. Trevor Johnson-Steigelman
STUDENT VIEW
Your website still carries its own background, styles, themes, etc.
Courses
Certificates
Achievements
© 2016 H. Trevor Johnson-Steigelman
STUDENT VIEW
Within the course, the student sees…• List of lessons• Progress
© 2016 H. Trevor Johnson-Steigelman
CHOOSING AN LMSGood Learning System• Courses, Lessons• Organization
e-Commerce System• Sell classes, • Accept payments
Membership Functions• “Limit” access• Gather e-mail
Content
Feed
back
Engage-ment
Membership
e -commerce
Interactions/Feedback• Robust “Quiz” System
• Engagement System
© 2016 H. Trevor Johnson-Steigelman
FREE PLUG-INS
Free, but not a plug-in
© 2016 H. Trevor Johnson-Steigelman
PAID OPTIONS
LearnDash LMS - $129 for one site licensehttp://www.learndash.com/
WPCourseware - $ 99 for two site licenseshttps://flyplugins.com/wp-courseware/
Sensei - $129 for one site licensehttps://woocommerce.com/products/sensei/
© 2016 H. Trevor Johnson-Steigelman
TOUR OF AN LMSLifterLMS (lifterlms.com)
Why I chose LifterLMS• Free• Plugin, not theme• Built-in e-Commerce• Coupons/Vouchers• Mobile Responsive
• Documentation• PodCast: LMScast
© 2016 H. Trevor Johnson-Steigelman
COST OF LIFTER LMS $ 0.00 Basic Plug-in
Options$99.00 / yrPremium Support
$99.00 / yrStripe Extension
$99.00 / yrTheme Design
$99.00 / yrEmail Integration
$99.00 / yrAdd Gravity Forms
$ 2000.00You provide the information,they do the setup.
© 2016 H. Trevor Johnson-Steigelman
MENUS
ORGANIZING INFORMATION ON YOUR SITE
Membership
Website
Course One
Lesson 1
Lesson 2
Lesson 3
¢¢
Quiz
Course 2
Lesson 1
Lesson 2
Lesson 3
¢¢
Quiz
Course 3
Lesson 1
Lesson 2
Lesson 3
Quiz
Course 4
Lesson 1
Lesson 2
Lesson 3
Track
Course 4
Lesson 1
Lesson 2
Lesson 3
¢¢
© 2016 H. Trevor Johnson-Steigelman
SETTING UP A COURSE
© 2016 H. Trevor Johnson-Steigelman
MEMBERSHIPS
Courses can be part of a series• Use Membership Functions
Categories• Membership Types
© 2016 H. Trevor Johnson-Steigelman
ENGAGING WITH YOUR STUDENTS
Engagements – Interactions with StudentsAchievements – Badges or Buttons
Certificates – Page to print out
Reviews – Reviews from users
Comments – Allowing within lessons
© 2016 H. Trevor Johnson-Steigelman
INTERACTING WITH “STUDENTS”Creating e-mails• Make one for each type of
engagementCustomize w/ Merge Fields
{site_title}{user_login}{site_url}{first_name}{last_name}{email_address}{current_date}
© 2016 H. Trevor Johnson-Steigelman
CREATING (EDITING) ENGAGEMENTS
Choose the type• E-mail• Give Achievement• Give Certificate
Engagement Title• Link the Engagement
Engagement Delay• Avoid immediate trigger.
Event Trigger• Pick specific event
© 2016 H. Trevor Johnson-Steigelman
PRICING
Single Courses• Any Course can be free• Any Lesson can be free
Memberships• Courses individually
priced• Sale Prices available
Recurring Charges• Monthly Billing
© 2016 H. Trevor Johnson-Steigelman
TAKING PAYMENTS
VOUCHERS
Limit access without charging students.
Allows you to collect e-mail address.
© 2016 H. Trevor Johnson-Steigelman
INFORMATION ABOUT “STUDENTS”“Students” must sign up.
• Require e-mail.• Require name (Optional)
This provides you with information you can use to follow up with your clients.• Sell additional courses• Sales calls• Coupons, etc.
© 2016 H. Trevor Johnson-Steigelman
INFORMATION ABOUT YOUR “STUDENTS”Account Info• Registered• Last Login
CoursesMembershipsPurchasesMoney SpentProgress• Allows engagement
© 2016 H. Trevor Johnson-Steigelman
Orders – Purchases of coursesCoupons – Discounts for coursesVouchers – Free passes for courses
© 2016 H. Trevor Johnson-Steigelman
FOR MORE INFORMATION
coachesoftech.com• Includes courses with more detail
Voucher code: WordCampRochestercoachesoftechnology.com• “Old” website• Focusing on other aspects of business
• lifterlms.com• podcast.lifterlms.com• blog.capterra.com/wordpress-lms-comparison-7-amazing-solutions/
© 2016 H. Trevor Johnson-Steigelman