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As our industry matures, we are starting to see a cataclysmic change in how we work within each of our fields. Information architecture, interaction design, visual design, usability, accessibility, content, and marketing are colliding to form a better and more valuable user experience.Interaction is no longer an afterthought, overshadowed by visual design. “Just getting noticed” on the web is no longer sufficient – what you produce will now be judged by the value of your information and the ease of your experience. Today, users reign supreme.Now’s the time to ask the tough questions: Are you properly investing resources, energy, and time in your user experience? Do you really, like really, know what your users want and need? How are you planning for the future?In this presentation, we’ll explore the seven characteristics of good user experience, where technology and innovation are taking the interactive industry, and what milestones we’ll pass along the way.What will I get of this session?* A sense of where user experience is headed* Knowledge of how context impacts the user experience* An understanding of how new technologies are changing both context and user experienceWho should attend?* User experience professionals* Marketing executives and managers* Online community managers* Web designers and web developers* Others who want to learn about user experience designNick Finck (www.nickfinck.com) is a user experience professional who has dabbled in the web for over a decade. He specializes in information architecture, interaction design, usability and user research.Nick has created web experiences for Fortune 50 and 500 companies including Adobe, Boeing, Blue Cross / Blue Shield, Cisco, CitiGroup, FDIC, Harpo, HP, IBM, Microsoft, PBS, Peet’s Coffee, University of Denver, and others.He lives and plays in Seattle, Washington, where he’s the Principal and Director of User Experience at Blue Flavor, a web design company that focuses on creating web experiences.
2. #UXutopia Use this when you comment on Twitter about this talk 3. ? Who the f#@k is this dude? 4. Nick FinckBlue Flavor Principal & Director of User Experience Over 15 years of experience working in the web eld Has worked with Adobe, Boeing, CBS, Cisco, CitiGroup,Comcast, FDIC, HP, IBM, and Microsoft Co-organized and curated more than 10 national andinternational web conferences & events BlueFlavor.com Judged the Webbys and several other web awards NickFinck.com Former publisher of Digital Web Magazine Expertise in information architecture, interaction design,and user research 5. Outline Some bullshit about me What the hell is UX Facets of UX Devices & context Really cool shit Milestones 6. ?What is the user experience? 7. User Experience is a focus,a thread that runs throughall of our disciplines, andwhich no discipline owns or controls.- The UXstersExplain UX 8. Accessibility (GAWDs) Content Strategy (none) Information Architecture (IAI) Information Design (IDA) Interaction Design (IxDA) Product Management (PDMA) Project Management (PMI) Technical Writing (STC) Usability Engineering (UPA) User Research (HFES) Visual Design (AIGA) Web Analytics (WAA) 9. ? What makes a gooduser experience? 10. Facets of User Experience Peter Morville, Semantic Studios, June 21st, 2004 11. Usable WellsFargo.com WaMu.com 12. Findable Wikipedia.org search Target.com help search 13. Credible BestBuy.com Frys.com 14. Accessible Safeway.com Costco.com $6 Million lossTarget Settles Accessibility Lawsuit for $6 Million 15. Desirable Apple GoogleiPhone Android 28% of SmartPhone 9% of SmartPhoneMarket Share Market Share54% of SmartPhone 27% of SmartPhone Web TrafcWeb Trafc83/100 customer sat 77/100 customer sat Nielsen, June 4th, 2010 Gartner, February 23rd, 2010 CFI Group, September 30th, 2009 16. UsefulCrumplerBags.com 17. UsefulTimbuk2.com 18. Valuable Macys.com$300 Million increase in sales Zappos.com Jared Spool, UIE, The $300 Million Button, January 14th 2009. 19. ? What about devices? 20. Pedometer Nike+ 21. ? What is ahead fordevices? 22. ? What is ahead forUX? 23. Lego Augmented Reality Kiosk 24. Toyota Augmented Reality Advertisement 25. ARhrrrr Augmented Reality Game 26. Insqribe Location Based Augmented Reality 27. Nintendo Wii Motion based gaming 28. Microsoft Surface Surface-based computing 29. Microsofts Project Natal Controller-less Interface 30. Minority Report 20th Century Fox 31. Oblong's g-speak Spatial Operating Environment 32. Sixth Sense Wearable Gestural Interface 33. UX isnt a means to an end, it is only the beginning 34. ? What milestones must we pass? 35. We need to fail more 36. Failure is not falling down,failure is not getting up. 37. !Michael Jordan failed to make his varsity basketball team Albert Einstein's teacher described him as "mentally slow"Walt Disney went bankruptseveral times 38. Coming together 39. It is not about us, it is about the users! 40. Photo by Dirk Borchers http://www.ickr.com/photos/dirkborchers/495659224/ 41. Photo by Jenny Morros http://www.ickr.com/photos/[email protected]/1411680967/ 42. Photo by Rion Nakaya http://www.ickr.com/photos/rion/47437262/ 43. Thank you!Remember, comment on twitter with #UXutopia 44. ? Questions? 45. User Experience Utopia @nickf [email protected] BlueFlavor.com NickFinck.comInteract Seattle - Seattle, WA