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As our industry matures, we are starting to see a cataclysmic change in how we work within each of our fields. Information architecture, interaction design, visual design, usability, accessibility, content, and marketing are colliding to form a better and more valuable user experience.Interaction is no longer an afterthought, overshadowed by visual design. “Just getting noticed” on the web is no longer sufficient – what you produce will now be judged by the value of your information and the ease of your experience. Today, users reign supreme.Now’s the time to ask the tough questions: Are you properly investing resources, energy, and time in your user experience? Do you really, like really, know what your users want and need? How are you planning for the future?In this presentation, we’ll explore the seven characteristics of good user experience, where technology and innovation are taking the interactive industry, and what milestones we’ll pass along the way.What will I get of this session?* A sense of where user experience is headed* Knowledge of how context impacts the user experience* An understanding of how new technologies are changing both context and user experienceWho should attend?* User experience professionals* Marketing executives and managers* Online community managers* Web designers and web developers* Others who want to learn about user experience designNick Finck (www.nickfinck.com) is a user experience professional who has dabbled in the web for over a decade. He specializes in information architecture, interaction design, usability and user research.Nick has created web experiences for Fortune 50 and 500 companies including Adobe, Boeing, Blue Cross / Blue Shield, Cisco, CitiGroup, FDIC, Harpo, HP, IBM, Microsoft, PBS, Peet’s Coffee, University of Denver, and others.He lives and plays in Seattle, Washington, where he’s the Principal and Director of User Experience at Blue Flavor, a web design company that focuses on creating web experiences.
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Interact Seattle - Seattle, WA
User Experience UtopiaNick FinckJune 16, 2010
Use this when you comment on Twitter about this talk
#UXutopia
?Who the f#@k is this dude?
‣ Principal & Director of User Experience
‣ Over 15 years of experience working in the web field
‣ Has worked with Adobe, Boeing, CBS, Cisco, CitiGroup, Comcast, FDIC, HP, IBM, and Microsoft
‣ Co-organized and curated more than 10 national and international web conferences & events
‣ Judged the Webby’s and several other web awards
‣ Former publisher of Digital Web Magazine
‣ Expertise in information architecture, interaction design, and user research
Blue FlavorNick Finck
‣ BlueFlavor.com
‣ NickFinck.com
Outline‣ Some bullshit about me
‣What the hell is UX
‣ Facets of UX
‣ Devices & context
‣ Really cool shit
‣Milestones
?What is theuser experience?
“User Experience is a focus, a thread that runs through all of our disciplines, and which no discipline owns or controls.”
- The UXsters Explain UX
• Accessibility (GAWDs)
• Content Strategy (none)
• Information Architecture (IAI)
• Information Design (IDA)
• Interaction Design (IxDA)
• Product Management (PDMA)
• Project Management (PMI)
• Technical Writing (STC)
• Usability Engineering (UPA)
• User Research (HFES)
• Visual Design (AIGA)
• Web Analytics (WAA)
?What makes a gooduser experience?
Peter Morville, Semantic Studios, June 21st, 2004
Facets of User Experience
Usable
WellsFargo.com WaMu.com
Findable
Wikipedia.org search Target.com help search
CredibleFrys.comBestBuy.com
Accessible
Costco.comSafeway.com
$6 Million loss
Target Settles Accessibility Lawsuit for $6 Million
Desirable
CFI Group, September 30th, 2009
Apple iPhone
Google Android
28% of SmartPhone Market Share
54% of SmartPhoneWeb Traffic
83/100 customer sat
9% of SmartPhone Market Share
27% of SmartPhoneWeb Traffic
77/100 customer sat
Gartner, February 23rd, 2010 Nielsen, June 4th, 2010
UsefulCrumplerBags.com
UsefulTimbuk2.com
Valuable
Jared Spool, UIE, The $300 Million Button, January 14th 2009.
Macys.com
Zappos.com
$300 Million increase in sales
?What about devices?
Pedometer Nike+
?What is ahead for devices?
?What is ahead for UX?
LegoAugmented Reality Kiosk
ToyotaAugmented Reality Advertisement
ARhrrrrAugmented Reality Game
InsqribeLocation Based Augmented Reality
Nintendo WiiMotion based gaming
Microsoft SurfaceSurface-based computing
Microsoft’s Project NatalController-less Interface
Minority Report20th Century Fox
Oblong's g-speakSpatial Operating Environment
Sixth SenseWearable Gestural Interface
UX isn’t a means to an end, it is only the
beginning
?What milestones must we pass?
We need to fail more
Failure is not falling down, failure is not getting up.
!Michael Jordan failed to make
his varsity basketball team
Albert Einstein's teacher described him as "mentally slow"
Walt Disney went bankrupt several times
Coming together
It is not about us, it is about the users!
Photo by Dirk Borchershttp://www.flickr.com/photos/dirkborchers/495659224/
Photo by Jenny Morroshttp://www.flickr.com/photos/13799732@N08/1411680967/
Photo by Rion Nakayahttp://www.flickr.com/photos/rion/47437262/
Thank you!
Remember, comment on twitter with #UXutopia
?Questions?
Interact Seattle - Seattle, WA
User Experience Utopia‣ @nickf
‣ BlueFlavor.com
‣ NickFinck.com
