Interact Seattle - Seattle, WA
User Experience UtopiaNick FinckJune 16, 2010
Use this when you comment on Twitter about this talk
#UXutopia
?Who the f#@k is this dude?
‣ Principal & Director of User Experience
‣ Over 15 years of experience working in the web field
‣ Has worked with Adobe, Boeing, CBS, Cisco, CitiGroup, Comcast, FDIC, HP, IBM, and Microsoft
‣ Co-organized and curated more than 10 national and international web conferences & events
‣ Judged the Webby’s and several other web awards
‣ Former publisher of Digital Web Magazine
‣ Expertise in information architecture, interaction design, and user research
Blue FlavorNick Finck
‣ BlueFlavor.com
‣ NickFinck.com
Outline‣ Some bullshit about me
‣What the hell is UX
‣ Facets of UX
‣ Devices & context
‣ Really cool shit
‣Milestones
?What is theuser experience?
“User Experience is a focus, a thread that runs through all of our disciplines, and which no discipline owns or controls.”
- The UXsters Explain UX
• Accessibility (GAWDs)
• Content Strategy (none)
• Information Architecture (IAI)
• Information Design (IDA)
• Interaction Design (IxDA)
• Product Management (PDMA)
• Project Management (PMI)
• Technical Writing (STC)
• Usability Engineering (UPA)
• User Research (HFES)
• Visual Design (AIGA)
• Web Analytics (WAA)
?What makes a gooduser experience?
Peter Morville, Semantic Studios, June 21st, 2004
Facets of User Experience
Usable
WellsFargo.com WaMu.com
Findable
Wikipedia.org search Target.com help search
CredibleFrys.comBestBuy.com
Accessible
Costco.comSafeway.com
$6 Million loss
Target Settles Accessibility Lawsuit for $6 Million
Desirable
CFI Group, September 30th, 2009
Apple iPhone
Google Android
28% of SmartPhone Market Share
54% of SmartPhoneWeb Traffic
83/100 customer sat
9% of SmartPhone Market Share
27% of SmartPhoneWeb Traffic
77/100 customer sat
Gartner, February 23rd, 2010 Nielsen, June 4th, 2010
UsefulCrumplerBags.com
UsefulTimbuk2.com
Valuable
Jared Spool, UIE, The $300 Million Button, January 14th 2009.
Macys.com
Zappos.com
$300 Million increase in sales
?What about devices?
Pedometer Nike+
?What is ahead for devices?
?What is ahead for UX?
LegoAugmented Reality Kiosk
ToyotaAugmented Reality Advertisement
ARhrrrrAugmented Reality Game
InsqribeLocation Based Augmented Reality
Nintendo WiiMotion based gaming
Microsoft SurfaceSurface-based computing
Microsoft’s Project NatalController-less Interface
Minority Report20th Century Fox
Oblong's g-speakSpatial Operating Environment
Sixth SenseWearable Gestural Interface
UX isn’t a means to an end, it is only the
beginning
?What milestones must we pass?
We need to fail more
Failure is not falling down, failure is not getting up.
!Michael Jordan failed to make
his varsity basketball team
Albert Einstein's teacher described him as "mentally slow"
Walt Disney went bankrupt several times
Coming together
It is not about us, it is about the users!
Photo by Dirk Borchershttp://www.flickr.com/photos/dirkborchers/495659224/
Photo by Jenny Morroshttp://www.flickr.com/photos/13799732@N08/1411680967/
Photo by Rion Nakayahttp://www.flickr.com/photos/rion/47437262/
Thank you!
Remember, comment on twitter with #UXutopia
?Questions?
Interact Seattle - Seattle, WA
User Experience Utopia‣ @nickf
‣ BlueFlavor.com
‣ NickFinck.com
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