URBAN OUTFITTERSFESTIVAL ROMANCE

2 PART VIDEO RELEASE

Purpose • Different looks from that seasons line will be

displayed throughout the film and will attract potential customers using the fun and youthful summer romance.

First Half of Short Film

• Follows two individuals separate journeys to the music festival where they link eyes amidst a crowd in mutual attraction.

Second Half of Short Film

• This half will focus on their electrified romance amidst this festival and the inevitable end of it as they journey back to their homes

Social Media

Advertising

BUDGET $$$

• Videography

• Models

• Stylists

• Social Media Agencies

• AdWords

Universal Tag

#SparkleandFadefilm

#UOFestivalfilm

Presentation done by Amanda Furtaw

Undergraduate in Advertising Mgt. at Michigan State University