Underage Drinking Initiative

A story of success

Who is Safe Streets?

A strong coalition of 172 members17 years within the community

Our Goal: Reduce crime and substance abuse

in Topeka by citizens working together to make Topeka, KS the

safest capital city in America (population over 100,000)

Shawnee county

174,709 people

Rural/Urban population

6 School districts

9 private schools

Community partnerships

To make an impact within the community, quality partnerships are essential

We need the right people……with the right strategies

UNDERAGE DRINKING

TASK FORCE

Topeka Police Department

(TPD)Topeka

City Of Character

Kansas Children’s Service League

BNSFRailwa

y

Shawnee County

Sheriff’s Office(SNSO)

TopekaAssociation ofRetardedCitizens

Prevention&

RecoveryServices

Family Service & Guidance Center

Shawnee CountyDistrict Attorney’s Office

Shawnee CountyJuvenile Detention

Center

CommunityVolunteers

Transition By Design

Stormont Vail

Hospital

NationalAlliance ofMentallyIll

MADD

New DawnWellness

501 School District

jones huyett

PartnersCity of Topeka Alcoholi

c Beverag

e Control(ABC)

Faith Communit

y

Community mobilization

Safe Streets

Coalition

How do we make a difference?

Through environmental changes

brought on by the use of evidence based strategies

3 major components…

Law Enforcement

Education

Community awareness

Law enforcement

68% of kids didn't think they will be caught by police if they drink.

Need of increasing enforcement

Law enforcementABC agent, a member of our task force, suggested:

law enforcement can work together as a team and ABC could coordinate efforts

Formation of Law Enforcement Task Force Memorandum of Understanding (MOU) signed between

Safe Streets, TPD, SNSO, and ABC

New Partnership with Crime Stoppers: people can now anonymously report

underage drinking offenses

Targeted Influencing FactorPerception of Being Caught

RightDirection

+3.8%

Perception of Being Caught: +3.8%

2008 32.3%

2009 31.5%

2010 31.5%

2011 34.1%

2012 36.1 %

2008 2009 2010 2011 201229

30

31

32

33

34

35

36

37

32.331.5 31.5

34.1

36.1

Chart Title

%

Enforcement Effectiveness

Total of Citations

S. Host MIP/MIC Furnishing Miscellaneous TOTAL0

200

400

600

800

1000

1200

38

450

302218

1008

November 2009 - May 2012

Targeted Prevalence OutcomesPast 30 Day Use

30 day use: -3.7%

2008 27.1%

2009 28.1%

2010 28.0%

2011 24.6%

2012 23.4%

Right Direction -3.7%

2008 2009 2010 2011 201220

21

22

23

24

25

26

27

28

29

27.1

28.1 28

24.6

23.4

Chart Title

%

Targeted Prevalence Outcomes Binge Drinking

Binge Drinking: -2.2%

2008 14.5%

2009 15.4%

2010 15.2%

2011 12.0%

2012 12.3%

RightDirection

-2.2%

2008 2009 2010 2011 201210

11

12

13

14

15

16

14.5

15.4 15.2

12 12.3

Chart Title

%

Education

Work with the School Districts to Increase participation in the

Community That Cares (CTC) survey

Implementation of Positive Action an evidence based education program in:

all 6 501 District middle schools 2 elementary schools 1 private school 9 other county schools and programs

Shawnee County CTC Overall Participation Rate

Increased

+11.6%

Participation Rate: +11.6%

2008 74%

2009 77%

2010 85%

2011 87%

2012 85.6%

2008 2009 2010 2011 201265

70

75

80

85

90

74

77

8587

85.6

Chart Title

%

Ron Harbaugh Communications Director 501-Topeka Public Schools

Click on Ron to watch his video!

EducationLanyard project

With the participation of Coalition members and Law Enforcement,handed out 13,000 Lanyards for each middle and high school student with their school name/colors/mascot, the purpose was to promote our youth facebook page “Remembering Last Night” as well as the Crime Stoppers report line.

Desiree WrightShawnee County Sheriff Deputy

Click on Desiree to watch her video!

Targeted Influencing FactorLow Academic Achievement

RightDirectio

n -0.9%

Low Academic Achievement: -0.9%

2008 41.1%

2009 39.5%

2010 41.2%

2011 38.6%

2012 40.2%

2008 2009 2010 2011 201237

37.5

38

38.5

39

39.5

40

40.5

41

41.5 41.1

39.5

41.2

38.6

40.2

Chart Title

%

Targeted Influencing Factor Opportunity For Pro-Social Involvement

Right Direction

+3 %

Pro Social Involvement: + 3

2008 61.7%

2009 64.8%

2010 64.4%

2011 68.2%

2012 64.7%

2008 2009 2010 2011 201260

61

62

63

64

65

66

61.7

64.8 64.4

63.2

64.7

Chart Title

%

Community awareness

Town Hall Meeting at Washburn University◦Youth skit highlighting the importance of

good communication with parents to meet a common goal:

the safety of our youth◦Panel of experts at the end to respond

community concerns on underage

drinking.

Lori KeeganPresident/CEO Transition by Design Inc.

Click on Lori to watch her video!

Community awarenessSafe Streets Safe Spring Break flash mob

(Washburn University) ◦Partnership with Washburn Sales &

Marketing Executives◦Raising awareness about the dangers of

underage drinking◦Original music and dance done by Washburn

marketing students

Click to watch video clip

Marketing strategiesWorking with jones huyett Partners (jhP)

to develop marketing campaigns

Kurt EskilsonSr. Vice President- jhP

Click on Kurt to watch his video!

Marketing StrategiesBillboards Business cards Posters Table TentsPSA’s (TV and

Movie theaters)

Marketing strategies2012 Public Service Announcement

Click to watch PSA

Youth internshipjones huyett Partners/Safe Streets

Remembering Last NightHelp your friends “Remember Last Night” by making safe decisions and having fun without alcohol

261 people like this

SOCIAL MEDIA

SAFE STREETS COALITION103 people like this

Click to follow the link

Click to follow the link

Project sticker shock Topeka 2012

To raise awareness within the community and educate those over the age of 21 about the legal and social consequences of providing alcohol to

minors

Project sticker shock Topeka 2012

Environmental scan 2012Youth interns created a video clip to draw attention to parents, adults and the community at large on how they feel about being targeted in the community by the alcohol industry.

Other accomplishments

Policy changes◦Amendment to Social Hosting policy to

include “recklessly”

Practice changes◦Shoulder tap operations started in Shawnee County/Topeka area◦Crime Stoppers underage drinking tip

line

ImpactMedia impact

173, 387 people reached

Positive Action

5,700 students reached

Crime Stoppers tips:

265 underage drinking tips received

Law Enforcement

1008 underage drinking citations issued

What can be replicatedScience behind environmental changes

◦ Use of evidence based strategies

Positive Action

Effective enforcement (party patrols, shoulder taps, source operations, etc.)

Effective Media campaigns

Communities Mobilizing for Change on Alcohol (CMCA)

Developing protocols for law enforcement

Law Enforcement training program development

Develop your own Logic Models

Develop your own Logic Models

What we learnedPartnerships are crucial, multiple

sectors need to be involvedThis is a marathon, not a sprintIt´s important to make policy and

practice changes, they are just the seed that might grow bigger in the future

Look for evidence base strategies, do not reinvent the wheel

Eve KendallDeputy Director SNCO Department of Corrections-Underage drinking task force chair

Click on Eve to watch his video!