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This is an introductory workshop for Twitter for Coalitions co-presented at the CADCA Leadership Forum, 2010, January 11, 2010, Washington, DC. with Sue Stine, Jeffery Biggs, and LaDonna Coy. Handout is available at http://technologyinprevention.wikispaces.com/file/view/TwitterHandout.pdf
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Twitter for Coalitions
Twitter for Coalitions
Have you tweeted today?Have you tweeted today?
CADCA Forum XXFebruary 8-11, 2010
Sue Stine ● LaDonna Coy ● Jeffery Biggs
Open Session
#CADCA2010some
hashtag#
Objectives•Describe what Twitter is and how
it works
•Outline how to get started
•Identify tools to get the most from Twitter
•Integrate Twitter with other communications strategies
•Develop a plan to use Twitter to listen, share and amplify
Poll Everywhere - Experiment
Practice Poll
45546 andyour first name
Text to: 99503
45546 Carl
Do you Twitter personally, for your coalition or not yet?
•Personally45287•Coalition45288•Not yet45286
Text to: 99503
Your numberchoice here
What’s Twitter?
Twitter/Super Powers
TwitterTwitter gives you
Super Powers
Twitter/Super Powers
Power to read people’s thoughts
Power to read people’s thoughts
Source: The Twitter Book, Ch. 2Tim O’Reilly & Sarah Milstein
TwitterTwitter gives you
Super Powers
Twitter/Super Powers
Power to read people’s thoughts
Power to read people’s thoughts
Ability to overhear
conversations
Ability to overhear
conversations
Source: The Twitter Book, Ch. 2Tim O’Reilly & Sarah Milstein
TwitterTwitter gives you
Super Powers
In the beginningin the
beginning ...
the idea manifest
Twitter and Fundraising•Reach large
groups of people in one try
•Provide relevant information to target groups
• It’s FREE!
Nascar ListensNascar Listens
OK
Power ofTwitterNetworks
OK
CA
Susan
OK
CA
Susan
OK
Vickie
OK
CA
Susan
OK
Vickie
OK
CA
Susan
OK
Vickie
Power ofTwitterNetworks
What’s your Twitter story?What’s your What’s your Twitter Twitter story?story?
www.twitter.com
Getting Started (1)What’s in a name?
What’s in a twitter name?
Short &Memorable
Getting Started (2)
√
Twitter suggests
Twitter suggests 2
Finding people to follow 1
Finding People to Follow - 1
Finding People to follow 2
√
Finding People to Follow - 2
√
Going MobileProfile Mistakes
√ √√
Your Profile Matters (example)
Your Profile Matters
√
FollowingFollowing/FollowersFollowers
Following “action buttons” (all)
Following “action buttons” (all)
Following “action buttons” (mobile)
Following “action buttons” (mobile)
Following “action buttons” (retweet)
Following “action buttons” (retweet)
Following “action buttons” (Lists)
Following “action buttons” (Lists)
Following “action buttons” (settings)
Following “action buttons” (settings)
The Anatomy of a Tweet
The Anatomy
of aTweet
140 Characters
The symbolsSo,So,What do the
What do the symbolssymbols
mean?mean?
@@ dd ## RTRT
What does @ mean?
@@ is the symbol preceeding the persons username e.g., @suestine
@example@jefferybiggs I @jefferybiggs I
did not but did not but found this post found this post
tells a lot tells a lot about about
coalitions coalitions http://bit.ly30986
@twittername +message
@suestine did u c the new
coalition post?
http://bit.ly10047
What does d mean?
means direct message and is used when you want to send a message to someone that others cannot see.
dd
Direct Message (example)
d coyenator could you call me at 2:00 pm today?
d jasonverhoosky I have a meeting until 2:00,
how about 2:30?
What does # mean?
is the symbol for a hashtag, a way to organize tweets. ##
The Hashtag
#
#quotes
#books
#coalition
#CADCA
Our Hashtags
#Forum2010#Forum2010some
#Forum2010#Forum2010some
What does # mean?
is the symbol for retweeting content we find valuable.RTRT
RT 1RT 1
√
➊
RT 2RT 2
√
➋
RT 3
Follow Friday
Twitterverse
Twibe
Tweeps
Tweets
Tweople
Tweetup
Retweet
Follow Friday
Funny Words … Fun to Say … Fun to Use
Fail Whale
What about Groups?
But what aboutBut what about
Groups?Groups?
Lists aka GroupsLists aka Groups
ListsLists
Create a new list
Example-List
√
Can I use RSS?I use an RSS reader,
can I just subscribe to a person’s tweets?
RSSRSS
Subscribe to RSS √
Long links?What if ...
I want to sharea link in a tweet
but it looks like this?
http://www.amazon.com/Here-Comes-Everybody-Organizing-Organizations/dp/0143114948/ref=sr_1_1?ie=UTF8&s=books&qid=1264890700&sr=8-1
Shorten n Track URLs
Paste link here √
√
Desktop Twitter
Make it easy… tweet from your
desktop!
Tweetdeck
and Twhirl desktop applications
interfaces with Twitter to allow users to send and receive tweets and view
profiles.
You do not have to log in to the Twitter website in order to send and receive updates. Desktop applications such as Tweetdeck and Twhirl enable “real time” tweets to be sent and received on your desktop. You can manage multiple accounts at the same time.
Going Mobile
Or from your cell or smartphone…
Twitter-compatible applications are
available for your smart phone … iPhone,
Droid, Blackberry, etc.
Twitterberry, Simplytweet, Tweed, Tweetie, Tweetglobe
Twitter Search 2
Twitter Search 3
Measuring with Twitter Grader
Measuring with Twitter Grader
http://www.twittergrader.com
Measuring with Mr. Tweet
Mr. Tweet helps you build meaningful relationships on Twitter by looking through your network and tweets.
Mr. Tweet regularly suggest good people and followers you are currently not following, recommends you to users that are relevant to you, and regularly updates useful stats of your Twitter usage.
What about ?
Twitter to FB to Twitter
➀
➁
③
Now what?•Think about your coalition
communications plan. How could Twitter expand your presence and capacity to engage coalition or community members?
•What’s one action you are ready to take after what you have learned about Twitter today?
What’s you next step regarding Twitter?
Text to: 99503
45595 + your response45595 and
your response
Twitter Resources
•Mashable’s Twitter Guidebook http://mashable.com/guidebook/twitter/
•Mashable’s How-to Use Twitter Listshttp://mashable.com/2009/11/02/twitter-lists-guide/
•Inside Facebook post, Syncing Twitter & Facebook http://www.insidefacebook.com/2009/01/22/how-to-sync-your-twitter-and-facebook-status-updates/
Twitter Resources
•Mashable’s Twitter Guidebook http://mashable.com/guidebook/twitter/
•Mashable’s How-to Use Twitter Listshttp://mashable.com/2009/11/02/twitter-lists-guide/
• Inside Facebook post, Syncing Twitter & Facebook http://www.insidefacebook.com/2009/01/22/how-to-sync-your-twitter-and-facebook-status-updates/
References• The Twitter Book, O’Reilly and Milstein
• All a Twitter, Tee Morris
• Twitter http://www.twitter.com
• Google Reader http://reader.google.com
• Netvibes http://www.netvibes.com
• Feed Demon (for PCs) http://www.newsgator.com/individuals/feeddemon/default.aspx
• NetNewsWire (for Mac) http://www.newsgator.com/individuals/netnewswire/default.aspx
• Bit.ly, link shortener and tracker http://bit.ly
• Twitter search http://search.twitter.com
• Twitter Grader http://www.twittergrader.com
• Twitalyzer http://www.twitalyzer.com
• Mr. Tweet http://mrtweet.com/
• Facebook http://www.facebook.com
Photo Credits
• Twitter sketch http://deeplinking.net/wp-content/uploads/2008/03/status.jpg
• Thinking baby http://www.flickr.com/photos/dharmasphere/3095437565/
• Operation http://www.flickr.com/photos/98203235@N00/800636196
• Cell phone http://www.flickr.com/photos/73084860@N00/7603357
• Cat http://www.flickr.com/photos/menti/3064885735/
• Nascar http://1.bp.blogspot.com/_xsNOJRgeD6o/R_8Q2HQz0TI/AAAAAAAAAGw/yurLI4HK5NE/s400/carl_edwards_561286.jpg
• Networks http://www.flickr.com/photos/bradjward/3126513447/
• Remaining photos from istockphoto.com
This presentation is licensed under CREATIVE COMMONS.This means you can use it, or parts thereof, as long as appropriate attribution is given and your resulting product is made available under this same license. The license prohibits using this presentation for commercial purposes. A list of citations and links is included for your reference and use. Please cite all photos to the original source.
Suggested Attribution: Source: CADCA Leadership Forum XX, Twitter for Coalitions: Have you Tweeted Today, Feb 8-11, 2010 with Sue Stine, Jeffery Biggs and LaDonna Coy.