Name cards out! Technology Welcomed!

Curtis Kuznecov – T25 & T32

Comm 202

Tutorial #6

Agenda

TA Feedback

LinkedIn Profiles

Networking Event

Action Items

TA Feedback – Most CommonStart:• More examples• More individual feedback on assignments• More individual office hours

Stop:• Goes fast at times

Continue:• Making class engaging with energy• Playing music before class• Personal experiences• Weekly emails• Posting slides

LinkedIn Profiles

LinkedIn Profile Vs. ResumesLinkedIn is social!

Be personable, speak in first person, show your personality

Follow influencers, share articles, engage with the community through posts and updates –

LinkedIn is all about you!Your profile is tailored to your professional

brand instead of to a companyInclude broader experiences, projects, skills,

and interests in a variety of formats

Before We Start…Turn off “Notify your network” when making

many small changes

Don’t mark a connection request as “I Don’t Know” unless they are negatively impacting youAfter too many IDK’s, LinkedIn will ban them

from the network

Found on the right side of your profile under “Who’s

Viewed your Profile?”

Key Profile Elements

Key Profile Elements• Professional-looking photo

o Reasonably close-up (from the shoulders up)

o High quality, good lighting, looks like you!

Key Profile Elements• Headline

o It is your 120 character hooko Should be about what you doo Be memorable and enticing people to look

at your profile

Key Profile Elements• Summaryo 2,000 characters to summarize your background and future

goals

Tips for a Great Summary

• Speak in the first person• Keep it visually organized using

bullet points• What you can write about:

o Education (your current job): What you do, your specialization, why you chose it

o Other involvements: What you do outside of class, why you like it

o What makes you - you: Personal work style / important character traits

o Your aspirations: Your goals and intended professional path

o Finish off with your contact information, invite them to connect or email you

Key Profile Elements• Experiences

o Try not to copy-paste from your resumeo Talk about the challenges you faced and a

couple key winso Prove your accomplishments by showing

examples of your work (i.e. video projects, presentations, photography…)

• Educationo Join UBC and Sauder (AND the alumni

communities!)

• Honours/Awards

Key Profile Elements• Projects

o List academic or extra-curricular projects as you see fit

• Skills o Searchable, so aim for brand-specific not

generic

• Influencerso Follow your idols! Helps others to see

who inspires you.

Resume LinkedInResume:

LinkedIn:

Groups/Publish• Having a profile is step 1, using LinkedIn

is what will get you noticed. The more active you are on the site the more likely your profile will be seen by potential employers

• Join groups in your interest areas…for now myBCom Careers to stay up to date on job postings and career relevant info from the BCC and CUS.

Recommendations vs Endorsements

Recommendations:written by other LinkedIn members as a way to

recognize or applaud a business partner or colleague

Endorsements:Less specific. Vague, virtual thumbs-ups.

Requesting Recommendation1. Identify the best witnesses of your work.2. Ask personally first. Email if not possible.3. If they say yes to your email/personal request,

send a request through LinkedIn.4. Send thank-you email.

Requesting RecommendationSample Email Request:

“Hello Matt,

I hope all is well with you. As a follow up to our chat earlier this morning, I would like to reach out to you via email to request a recommendation on LinkedIn. As you know, I have had an invaluable experience working at Microsoft. The lead project that you assigned to me taught me a lot about how to manage people and how to lead a project from start to finish. I am very appreciative of your support throughout my time at Microsoft.

I know you are really busy, so I’d be happy to send you a draft recommendation you can edit.

Thanks in advance for your support.”

Etiquette: Adding ConnectionsBest practices:

Request to connect once you have met them in person (where possible)

Personalize your connection request

Keep it friendly and professional

Etiquette: Adding Connections

too casual

too generic

personal & professional

• General tips for success

• Share something memorable from your conversation

• Be brief

• Include a call to action if you’d like to meet again

• Gauge the audience – your message to the Dean will look different than your message to your COMM202 classmate!

LinkedIn Assignment

• 5 PARTSo A professional looking headshot (shoulders up

only)o Personalize your URLo Add a basic outline of your education, work and

extra-curricular experienceso Join the myBCom Career groupo Build your network by sending your TA and 5

classmates a personalized invite

Networking Event

SAVE THE DATE:Thursday, March 10th from 6-8:00PM @ CPA Hall

• Alumni, senior students, and local professionals convening for an evening of networking with this semester’s COMM 202 students

• Excellent opportunity to practice and refine your networking skills and learn more about how to make the most of your time at Sauder!

Networking Reflection (10%)Reflection paper due Monday, March 14th

• Your goals in attending the event o What is your purpose in going? o Define SMART goals beforehand – How will you define the success of

your evening?

How did you prepare for the event (research potential delegates)o What was it about these people that motivated you wanting to talk to

them?

• Conversation summaries• Reflection of the lessons learned• Action steps to build relationship

Researching Contacts

• Check out the delegate info on the course blog

• Skim the LinkedIn profiles of delegates you’d like to speak too Note any interesting topicso Hone in on similar experiences or shared groupso Think about questions to ask

• During the event, be interested without being creepy!

I had a chance to look at your LinkedIn profile, and I was

really interested to learn about…

Dressing the Part

• The networking event is BUSINESS CASUAL. What does that mean to you guys?

Dressing the Part - Ladies

• Dress pants, khaki pants, dark denim, or skirts (hemline just above your knees or longer!)

• Blouse, dressy tank with a cardigan or blazer, or collared shirt (avoid spaghetti strap tops)

• Flats or low heels

Dressing the Part - Guys

Dress pants, nice khakis, or dark denim

Collared shirt (patterned or plaid is fine!), jacket if you like

Dress shoes or loafers

Action Items

Resume & Cover Letter is due on March 8th @

2:00PM via Turnitin

Networking Event on March 10th, 2016

Networking Reflection due March 14th, 2016

OFFICE HOURS!!!

How to Submit Resume/CLYou will submit your documents TWICE

Once to Turnitin.com for marking (by 1:59pm)

Secondly to COOL (this is how you will receive an interview for the Employment Interview assignment) (by midnight, same day…but just do it right away so you don’t forget!)

Full instructions on how to submit to COOL are on the course blog under assignments / resume and cover letter