Travel Brochure Rubric Transactional English 40S Value: 50 Marks Student Name:

Developing Acceptable Exemplary Score

Part A- Writing Skills &

Mechanics 10 marks

0-3 point 4-8 points 9-10 points

Text contains several spelling or grammatical errors. Topics are not clearly identified. Text is lacking many areas of travel information. Writing is not clear.

Text contains some spelling or grammatical errors. Text uses some headings but some areas are not clearly identified. Some but not all listed travel information is included. Information is presented in an information writing style.

Text contains less than 1 spelling or grammatical error, complete sentences are used. Topics are clearly identified using headings and subtitles. Writing is clear and focused. All components and information is written in a professional persuasive and interesting manner. Creative language is used to “sell” the destination.

Part B- Creativity 10 marks

0-3 points 4-8 points 9-10 points

Brochure lacks creativity and originality. Limited use of graphics, color, fonts is demonstrated.

Brochure has some visual appeal and uses some graphics and color.

Brochure design is unique, well-developed and visually attractive. Brochure demonstrates creativity through good use of color, fonts, graphics and other illustrations. Brochure provides unique perspective on a destination.

Part C- Research 10 marks

0-3 points 4-8 points 9-10 points

Under-developed. Destination is not well researched. 1 or less sources are used. No bibliography is presented.

Moderately- developed 2 or less sources are used. Text contains some interesting facts based on research gathered. Evidence of research is provided in the bibliography.

Destination is well researched- 3 internet sources are used as well as appropriate books, magazines and other related material. Text contains interesting facts and information based on research gathered. Evidence of research is provided in the Bibliography.

Part D- Bibliography

10 marks

0-3 point 4-8 points 9-10 points

Bibliography is submitted but has not been formatted according to the APA style guidelines.

Bibliography is submitted and there are 3 or less errors with the formatting according to the APA style guidelines.

Bibliography is submitted and formatted appropriately according to the APA style guidelines. Bibliography clearly documents use of appropriate sources.

Part E- Design 10 marks

0-3 points 4-8 points 9-10 points

Brochure is not well designed and makes poor use of space and layout. Design does not clearly identify information and lacks organization.

Brochure has a good design.

Information is lacks some

organization.

Brochure is well designed and makes

good use of space and layout.

Design clearly identifies cover page,

destination and information is organized

in a coherent and easy to follow format.

/50