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Martijn KleppeMarco Otte
Tracking online user behaviour with a multimethod research design
The New News Consumerwww.news-use.com
How does the consumption of news websites fit in everyday surfing
behavior?
Vertical Data
Menchen-Trevino, 2013
THAT HOWWHAT?
Focus on most read articles
24/7 News consumption?
Vertical Data
Menchen-Trevino, 2013
Horizontal Data
THAT HOWWHAT?What genres of news websites do news users consume 24/7?
THAT HOWWHAT?What genres of news websites do news users consume 24/7?
For what do news users consume these websites 24/7?
ReadingWatchingViewing Listening
CheckingSnacking
MonitoringSearchingClicking
The Newstracker• Collects web activities
• Of specified & authenticated users
• Via a custom built system
• That collects & cleans web activities
• Extracts textual & visual content of news websites
• And stores this as a 1 dataset
The NewstrackerWeb activities is a lot…
And monitoring everything is quite privacy intrusive…
So selection and structure is needed, via:
• Whitelist of 4.000 most popular websites
• Labels indicating genre of website
• Subgenres of News and Information websites
The Newstracker Workflow
The Newstracker
Internet
Cleaning & Processing: Deduplicate, only websites on
whitelist, Scrape content, Add labels
The Newstracker
• April – July 2015
• 42 participants: students
• Laptop main device
• 16.162 registered, relevant & labelled URLs
• 20 in-depth interviews
Final Part of my talkSo hang in there…;)
• Results
• Methodological Challenges
• What’s next?
Results
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
00.00 -06.00 -Night
06.00 -09.00 -
Waking up
09.00 -12.00 -
Morning
12.00 -13.00 -Lunch
13.00 -17.00 -
Afternoon
17.00 -19.00 - Eve
19.00 -00.00 -Evening
Generic Lifestyle Remarkable
Subgenre of News and Information website is a determining factor
Which WhenHow?
How?
Via Homepage Via Referral
TOTAL
General News
Lifestyle
Remarkable
59% 41%
64% 36%
49% 51%
48% 52%
“Lindanieuws.nl is more entertainment. Sometimes I really think ‘this makes no
sense’, but it is fun to read. It’s more entertainment then true news, the way I consume it”.
Lean-back Snacking
“Fashion is my hobby”.
• Visits same websites everyday • In same order• Starts at homepage
Lean-forward monitoring
Lean-forward monitoring
Lean-back Snacking
Date Time URL
26-4-2015 16:53:05 http://www.vi.nl/home.htm
26-4-2015 16:54:02 http://www.vi.nl/nieuws/promes-maakt-opnieuw-het-verschil-voor-spartak.htm
26-4-2015 17:00:20
http://www.soccernews.nl/news/313971/Kramer_wil_PSV-
aanvallers_verslaan:_Ik_sta_er_dichtbij
26-4-2015 17:01:51 http://www.google.nl/
26-4-2015 17:02:01 http://en.wikipedia.org/wiki/Michiel_Kramer
26-4-2015 17:02:15 http://en.wikipedia.org/wiki/Mike_van_Duinen
26-4-2015 17:02:23 http://en.wikipedia.org/wiki/Gervane_Kastaneer
26-4-2015 17:03:00 http://nl.wikipedia.org/wiki/Wilmer_Kousemaker
26-4-2015 17:03:09 http://en.wikipedia.org/wiki/Wilmer_Kousemaker
26-4-2015 17:04:15 http://nl.wikipedia.org/wiki/Benny_Kerstens
26-4-2015 17:04:39 http://nl.wikipedia.org/wiki/Aykut_Demir
“Via VI.nl, I get to the Wikipedia lemma of e.g. Wesley Sneijder and then I look at a team player of Sneijder and think ‘He!’ you’re playing for years at that club and then I click further.”
Lean-forward monitoring
Serendipitous consumption
Results
News consumption 24/7
BUT….
Personal interest plays essential role in what they consider to be news,
and determines the pattern of everydaynews consumption
Methodological Challenges
• (Loads of) Data is not enough
• Multimethod research design is needed
• Update whitelist
• Technical knowledge respondents
• Privacy issues
What’s next-1?
What’s next-2?What role do form and content play in 24/7 news consumption?
News +Sport
Next step:
• AutomatedContent Analysis of text ontopic + style
• Visual Content Analysis
26-4-2015 16:52:59 user28 http://www.bbc.co.uk/sport/0/football/32470569
26-4-2015 16:53:02 user28 http://www.bbc.com/sport/0/football/32470569
26-4-2015 16:53:05 user28 http://www.vi.nl/home.htm
26-4-2015 16:54:02 user28 http://www.vi.nl/nieuws/promes-maakt-opnieuw-het-verschil-voor-spartak.htm
26-4-2015 17:00:20 user28 http://www.soccernews.nl/news/313971/Kramer_wil_PSV-aanvallers_verslaan:_Ik_sta_er_dichtbij
Acknowledgements
The New News Consumerwww.news-use.com
Marco Otte Hildebrand Bijleveld Leonie Durlinger Stefan Heijdra
Irene Costera Meijer Marcel Broersma Tim Groot KormelinkChris Peters Joelle SwartAnna van Cauwenberge
Acknowledgements
The New News Consumerwww.news-use.com
Questions?
Tracking online user behaviourwith a multimethod research
design
Martijn Kleppe
National Library of the Netherlands (KB)(formerly Vrije Universiteit Amsterdam)
www.martijnkleppe.nl@martijnkleppe
www.news-use.com
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