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October 2018 40304067 RITS: Driver attitudes and behaviour tracking - latest trends (Wave 17) October 2018 40304067

RITS: Driver attitudes and behaviour tracking - latest ... · RITS: Driver Attitudes and Behaviour Tracking JN40304067 46 41 38 31 31 24 26 17 12 9 8 9 5 0 20 40 60 80 100 Sep '10

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Page 1: RITS: Driver attitudes and behaviour tracking - latest ... · RITS: Driver Attitudes and Behaviour Tracking JN40304067 46 41 38 31 31 24 26 17 12 9 8 9 5 0 20 40 60 80 100 Sep '10

October 2018 40304067

RITS: Driver attitudes and behaviour tracking - latest trends(Wave 17)

October 201840304067

Page 2: RITS: Driver attitudes and behaviour tracking - latest ... · RITS: Driver Attitudes and Behaviour Tracking JN40304067 46 41 38 31 31 24 26 17 12 9 8 9 5 0 20 40 60 80 100 Sep '10

RITS: Driver Attitudes and Behaviour Tracking JN40304067

Contents

2

1 Background and method 32 Speeding 63 Drink and drug driving 164 Mobile phones 235 Seatbelts 296 Vulnerable road users 35

7 Distraction/Health/Age 418 Advertising and marketing awareness 46

9 Key take-outs for priority topics 49

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Background and method1

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RITS: Driver Attitudes and Behaviour Tracking JN40304067 4

Scottish Government and Road Safety Scotland tend to run 2-3 media campaigns per year, supported by other activity on a more localised level, as part of a wider strategy to reduce road casualties.

These campaigns are generally evaluated on an ad hoc basis among their specific target audiences at the point in time when they are running.

However it was recognised that there was no on-going tracking to assess the longer term effect of campaigns or local activity on driver behaviours and attitudes more generally – are there any changes occurring in these over time and are these for the better?

Against this background, a survey mechanism was set up in September 2010 to monitor driver behaviour and attitudes in Scotland in relation to some key issues of road safety on a continuous basis, with surveys conducted twice a year: latest results from wave 17 are presented here together with results from previous waves.

Background and objectives

Kantar TNS is certified to ISO 20252 (the International Standard for Market, Opinion and Social Research) and ISO 9001 (the International Process Standard for Service Companies). All project work is carried out in compliance with these standards and in line with the UK Data Protection Act 1998. Kantar TNS adheres to the MRS/ESOMAR codes of conduct

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RITS: Driver Attitudes and Behaviour Tracking JN40304067

Around 1,000 in-home CAPI* interviews are conducted each wave among a representative sample of the population of Scotland aged 16+ on Kantar TNS face-to-face omnibus.

Respondents screened to interview only active drivers (i.e. adults who hold a full driving licence for a car and drive nowadays) – 589 drivers at Wave 17: 1 – 26 August 2018.

Started in 2010; runs twice during 12 month period; data from 2012 onwards, or from when first asked, shown today.

5

Research method

*Computer Assisted Personal Interviewing

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SpeedingClaimed behavioursAwareness of penaltiesAttitudesPerceptions of seriousness

2

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RITS: Driver Attitudes and Behaviour Tracking JN40304067

4641383131

262417

12 9

98 50

20

40

60

80

100

Sep '10 Feb '11 Sep '11 Feb '12 Aug '12 Feb '13 July '13 Feb '14 July '14 Feb '15 July '15 Feb '16 July '16 Mar '17 Aug '17 Feb '18 Aug '18

Driven at 35 mph in a 30 mphspeed limit area

Driven at 25mph in a 20mphspeed limit area

Sped up through amber

Driven at 40mph in a 30mphspeed limit area

Driven at 90 mph on themotorway

Overtaken when you think youwill just make it

Not adjusted your speed to theconditions when driving oncountry roads

Base: All who hold a full driving licence for a car and drive nowadaysQ6: Which of the following have you done at all in the last 12 months, even if only on one occasion or for a short distance?

% Speeding behaviours

7

The overall trend for speeding behaviours continues downward, following a slight rise on several of these scenarios in the previous 12 months

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RITS: Driver Attitudes and Behaviour Tracking JN40304067

5347

5250

4849

4451

4545

4436

4341

3841

4045

4440

Aug '18Feb '18Aug '17Mar '17Jul '16

Aug '18Feb '18Aug '17Mar '17Jul '16

Aug '18Feb '18Aug '17Mar '17Jul '16

Aug '18Feb '18Aug '17Mar '17Jul '16

Base: All who hold a full driving licence for a car and drive nowadays at each wave Jul ‘16 (582); Mar ‘17 (600); Aug ‘17 (525); Feb ‘18 (561); Aug ‘18 (589)Q8a: How frequently do you….?

8

% claiming to always…

Keep to 20mph speed limits

Keep to 30mph speed limits

Keep to 40mph speed limits

Keep to 50mph speed limits

Similarly, the latest figures show that the proportion ‘always’ adhering to speed limits has reverted back to previous levels, following a slight dip February 2018

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RITS: Driver Attitudes and Behaviour Tracking JN40304067

6358

5647

3638

530

20

40

60

80

100

Feb '12 Aug '12 Feb '13 July '13 Feb '14 July '14 Feb '15 July '15 Feb '16 Jul '16 Mar '17 Aug '17 Feb '18 Aug '18

A fine

Points on driving licence

A verbal warning

Any disqualified (net)

The penalties associated with driving at 35mph in 30mph limit area have remained broadly level in past few years. Reference to points on a driving licence shows the greatest decline since the tracking started

Base: All who hold a full driving licence for a car and drive nowadaysQ8: What do you think are the penalties if a person is caught by the police for …?

% Awareness of penalties for driving at 35mph in a 30mph area

9

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RITS: Driver Attitudes and Behaviour Tracking JN40304067

7367

70

61

2624

8

121111

86

0

20

40

60

80

100

Feb '12 Aug '12 Feb '13 Jul '13 Feb '14 Jul '14 Feb '15 Jul '15 Feb '16 Jul '16 Mar '17 Aug '17 Feb '18 Aug '18

Points on driving licence

A fine

Any disqualified (net)

Conviction

A verbal warning

A criminal record

Base: All who hold a full driving licence for a car and drive nowadaysQ8: What do you think are the penalties if a person is caught by the police for …?

The penalties primarily associated with speeding on a motorway are a fine and points, although less so than when tracking started

% Awareness of penalties for driving at 90mph on a motorway

10

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RITS: Driver Attitudes and Behaviour Tracking JN40304067

76

74

78

78

80

18

18

18

13

15

3

5

2

6

3

2

2

1

1

1

2

1

1

Jul '16

Mar '17

Aug '17

Feb '18

Aug '18

%

Agree strongly (+2) Agree slightly (+1) Neither nor (0) Disagree slightly (-1) Disagree strongly (-2)

Base: All who hold a full driving licence for a car and drive nowadays at each wave Q4: How much do you agree or disagree that……

% agreeing/disagreeing:

In built up areas, where there are pedestrians and cyclists, it may be necessary to drive below the speed limit

A strong belief in the need to drive below the speed limit in built up areas continues to increase among drivers

11

Mean:

1.66

1.64

1.71

1.66

1.74

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RITS: Driver Attitudes and Behaviour Tracking JN40304067

9096

5055

5455 56

0

20

40

60

80

100

Feb '12 Aug '12 Feb '13 July '13 Feb '14 July '14 Feb '15 July '15 Feb '16 Jul '16 Mar '17 Aug '17 Feb '18 Aug '18

You should continually adjust yourspeed when driving on countryroads*

There should be a maximum speedlimit of 50mph on all country roadsbecause of the greater risks whendriving on these

More fatal accidents in Scotlandhappen on country roads than onany other type of road

Attitudes towards driving on country roads have remained broadly similar among all drivers in recent years, with little sign of increased support for a 50mph limit

% saying Agree strongly/agree slightly

12

* Minor change in text from ‘you need to continually assess your speed…’ Jul ‘16Base: All who hold a full driving licence for a car and drive nowadays

Q4: How much do you agree or disagree that …?

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RITS: Driver Attitudes and Behaviour Tracking JN40304067

64 69

74

66

38

47

2739

17

30

0

20

40

60

80

100

July '13 Feb '14 July '14 Feb '15 July '15 Feb '16 Jul '16 Mar '17 Aug '17 Feb '18 Aug '18

Driving at+10mph in citiesor towns

Not adjustingspeed to countryroads

Speeding upthrough amber

Driving at+10mphmotorways

Driving at+5mph incities/towns

94

92

86

80

78

69

66

60

59

47

39

30

Drinking and driving over the limit

Driving under influence of drugs

Using hand held mobile

Not wearing seatbelt

Not looking out for motorcyclists / people…

Driving + 10mph in cities/ towns

Not adjusting speed to country roads

Being distracted by something /someone

Driving when tired

Speeding up through amber

Driving +10mph motorways

Driving + 5mph in cities/towns

Base: All who hold a full driving licence for a car and drive nowadays at each wave (589 at Wave 17) Q5: How serious do you think each of these are in terms of the risks to the safety of drivers, their passengers and for other road users?

There have been further increases in the perceived seriousness of driving above the limits in built up areas and on motorways – all at highest recorded levels

% rating speeding behaviours as ‘very serious’- TRENDS

13

% rating ‘very serious’ across all behaviours in August 18

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RITS: Driver Attitudes and Behaviour Tracking JN40304067

Views towards the use of road safety cameras on Scotland’s roads remain positive although there has been a slight drop in the perceived benefits in relation to accidents/driving behaviour

14

54

55

42

38

44

41

53

52

24

21

31

28

30

30

26

24

11

9

15

15

13

12

10

13

6

6

8

9

6

8

6

4

6

7

4

8

6

8

4

5

1

2

1

1

1

1

Feb '18

Aug '18

Feb '18

Aug '18

Feb '18

Aug '18

Feb '18

Aug '18

Agree strongly (+2) Agree slightly (+1) Neither nor (0) Disagree slightly (-1) Disagree strongly (-2) Don't know

Agreement with statements about road safety cameras (%)

Base: All who hold a full driving licence for a car and drive nowadays at each wave (589 at Wave 17) QSC2: Here are some statements people have made about road safety cameras in general, including both speed cameras and red traffic light cameras. For each one please indicate the extent to which you agree or disagree with the statement.

Base: All who hold a full driving licence for a car and drive nowadays at each wave (589 at Wave 17) QSC1: How much do you agree or disagree with the use of road safety cameras on Scotland’s roads?

The use of road safety cameras on Scotland’s roads

Road safety cameras help prevent accidents in the areas where they

are used

Road safety cameras help discourage dangerous driving in the areas where

they are used

People should see the use of road safety cameras as a good thing

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RITS: Driver Attitudes and Behaviour Tracking JN40304067

More positively, cynicism around the aim of road safety cameras has dropped back slightly since February

15

33

29

12

13

25

22

14

12

18

18

28

29

7

10

16

12

16

20

29

32

1

2

1

2

Feb '18

Aug '18

Feb '18

Aug '18

Agree strongly (+2) Agree slightly (+1) Neither nor (0) Disagree slightly (-1) Disagree strongly (-2) Don't know

Agreement with statements about road safety cameras (%)

Base: All who hold a full driving licence for a car and drive nowadays at each wave (589 at Wave 17) QSC2: Here are some statements people have made about road safety cameras in general, including both speed cameras and red traffic light cameras. For each one please indicate the extent to which you agree or disagree with the statement.

Road safety cameras are an easy way of making money out of motorists

There are too many road safety cameras

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Drink and drug driving3

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RITS: Driver Attitudes and Behaviour Tracking JN40304067

Positively, driving when unsure if over the limit, has fallen back again since February 2018 and reverted to previous low level

25

21 2

0 10

10

20

30

40

Feb '12 Aug '12 Feb '13 July '13 Feb '14 July '14 Feb '15 July '15 Feb '16 Jul '16 Mar '17 Aug '17 Feb '18 Aug '18

Driven when unsure if over thelegal alcohol limit or not

Driven when over the legalalcohol limit

Driven after taking illegal drugs

Base: All who hold a full driving licence for a car and drive nowadaysQ6: Which of the following have you done at all in the last 12 months, even if only on one occasion or for a short distance?

% Drink and drug driving behaviours

17

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RITS: Driver Attitudes and Behaviour Tracking JN40304067

Awareness of the drink driving penalties of ‘a prison sentence’ and ‘car being taken’ continue to show small signs of increasing since the change in limit, but same pattern not evident for a criminal record

75 73

5147

53

46

25 32 26

1822

1316

0

20

40

60

80

100

Feb '12 Aug '12 Feb '13 July '13 Feb '14 July '14 Feb '15 July '15 Feb '16 Jul '16 Mar '17 Aug '17 Feb '18 Aug '18

Disqualified / lose licencefor at least a year*

Points on driving licence

A fine

A criminal record

A prison sentence

Have car taken away forgood

Base: All who hold a full driving licence for a car and drive nowadaysQ8: What do you think are the penalties if a person is caught by the police for …?

% aware of penalties for driving over the alcohol limit

18

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RITS: Driver Attitudes and Behaviour Tracking JN40304067

9095

76

89

7582

55

66

2513

0

20

40

60

80

100

Feb '12 Aug '12 Feb '13 July '13 Feb '14 July '14 Feb '15 July '15 Feb '16 Jul '16 Mar '17 Aug '17 Feb '18 Aug '18

Drivers should not drink anyalcohol in the hours before driving

Even one alcoholic drink could putyou over the drink drive limit

I would report someone who Isuspected was going to drink anddrive, or who was drink driving

Scotland is tough in tackling drinkdriving* (changed July 16 from 'isgetting tougher)

As long as you don't have morethan one alcoholic drink, it'sgenerally ok to drive (negativestatement; decline = improvement)

The hardening of attitudes towards drink driving following change in limit in 2014 show no signs of diminishing

% saying Agree strongly/agree slightly

19

Base: All who hold a full driving licence for a car and drive nowadaysQ4: How much do you agree or disagree that …?

Drop reflects change in statement wording

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RITS: Driver Attitudes and Behaviour Tracking JN40304067

62

63

41

4542

40

25 24

18 20

11 100

20

40

60

80

100

Feb '12 Aug '12 Feb '13 July '13 Feb '14 July '14 Feb '15 July '15 Feb '16 Jul '16 Mar '17 Aug '17 Feb '18 Aug '18

Disqualified from driving/loselicence for at least a year

Points on driving licence

A fine

A criminal record

A prison sentence

Have car taken away for good

With exception of a spike for ‘a criminal record/prison sentence’ in 2015, there has been little movement in awareness levels of penalties associated with drug driving. Only ‘a fine’ shows any signs of increasing prominence

Base: All who hold a full driving licence for a car and drive nowadaysQ8: What do you think are the penalties if a person is caught by the police for …?

% aware of penalties for drug driving

20

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RITS: Driver Attitudes and Behaviour Tracking JN40304067

39

9390

0

20

40

60

80

100

Feb '12 Aug '12 Feb '13 July '13 Feb '14 July '14 Feb '15 July '15 Feb '16 Jul '16 Mar '17 Aug '17 Feb '18 Aug '18

Wording change from ..Scotland is getting tougher…to ‘should get tougher’

Scotland should get tougher in tackling driving when under the influence of drugs

Support for Scotland to take a tougher stance on drug driving remains at a high level

% saying agree strongly/agree slightly

21

Base: All who hold a full driving licence for a car and drive nowadaysQ4: How much do you agree or disagree that …?

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RITS: Driver Attitudes and Behaviour Tracking JN40304067

9694

89 92

0

20

40

60

80

100

July '13 Feb '14 July '14 Feb '15 July '15 Feb '16 Jul '16 Mar '17 Aug '17 Feb '18 Aug '18

Drinking and driving when over the limit

Driving when under the influence of drugs

Base: All who hold a full driving licence for a car and drive nowadays at each wave (589 at Wave 17) Q5: How serious do you think each of these are in terms of the risks to the safety of drivers, their passengers and for other road users?

22

Drink driving and driving under the influence of drugs are equally likely to be considered as serious risk behaviours; both continue to dominate the ‘risk’ table

% rating ‘very serious’ across all behaviours in August 18% rating drink/drug behaviours as ‘very serious’ - TRENDS

94

92

86

80

78

69

66

60

59

47

39

30

Drinking and driving over the limit

Driving under influence of drugs

Using hand held mobile

Not wearing seatbelt

Not looking out for motorcyclists / people…

Driving + 10mph in cities/ towns

Not adjusting speed to country roads

Being distracted by something /someone

Driving when tired

Speeding up through amber

Driving +10mph motorways

Driving + 5mph in cities/towns

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Mobile phone usage4

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RITS: Driver Attitudes and Behaviour Tracking JN40304067

The upward trend in usage, following a dip in March ‘17 when increased penalties were introduced, has not been sustained at latest wave

2821

20 19

9 50

20

40

60

80

100

Feb '12 Aug '12 Feb '13 Jul '13 Feb '14 Jul '14 Feb '15 Jul '15 Feb '16 Jul '16 Mar '17 Aug '17 Feb '18 Aug '18

Any mobile phonerelated

Used a hands-freemobile phone whiledriving*

Used a hand-heldmobile phone whiledriving**

* Wording changes in July ’16 from ‘used a hands-free kit’ ** Wording change in July ‘16 from ‘to call, text or email while driving’

% Mobile phone behaviours

24

Base: All who hold a full driving licence for a car and drive nowadaysQ6: Which of the following have you done at all in the last 12 months, even if only on one occasion or for a short distance?

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RITS: Driver Attitudes and Behaviour Tracking JN40304067

Following changes in legislation in 2017, points and a fine are equally familiar penalties for mobile phone usage, whereas a verbal warning is less likely to be mentioned

7871

65 68

16

117

14

0

20

40

60

80

100

Feb '12 Aug '12 Feb '13 July '13 Feb '14 July '14 Feb '15 July '15 Feb '16 Jul '16 Mar '17 Aug '17 Feb '18 Aug '18

A fine

Points on drivinglicence

A verbal warning

Disqualified

Base: All who hold a full driving licence for a car and drive nowadaysQ8: What do you think are the penalties if a person is caught by the police for …?

% Awareness of penalties for using a hand-held mobile phone when driving

25

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RITS: Driver Attitudes and Behaviour Tracking JN40304067

2234325

1433333

3223

33

23

2321

1

223

33

32

422

2221

128

1278

612

9767

466

8186

818282

8679

83868587

908989

Feb '12Aug '12Feb '13July '13

Feb '14July '14Feb '15July '15

Feb '16Jul '16

Mar '17Aug '17Feb '18

Aug '18

%

Agree strongly (+2) Agree slightly (+1) Neither nor (0) Disagree slightly (-1) Disagree strongly (-2)

Strong rejection of the acceptability of using of a hand-held mobile remains high, with little evidence of this declining

Base: All who hold a full driving licence for a car and drive nowadays at each wave Q4: How much do you agree or disagree that……

Mean-1.69

It’s okay to use a hand-held mobile phone when you are driving

-1.73

-1.65-1.61-1.63-1.70

-1.58

Agreement with statement about mobile phone usage

-1.70-1.69

26

-1.68-1.74-1.77-1.79-1.76

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RITS: Driver Attitudes and Behaviour Tracking JN40304067

7586

0

20

40

60

80

100

July '13 Feb '14 July '14 Feb '15 July '15 Feb '16 Jul '16 Mar '17 Aug '17 Feb '18 Aug '18

Base: All who hold a full driving licence for a car and drive nowadays at each wave (589 at Wave 17) Q5: How serious do you think each of these are in terms of the risks to the safety of drivers, their passengers and for other road users?

27

% rating as ‘very serious’ across all behaviours in August 18

The increasing perception that using a hand-held mobile creates a very serious risk appears to have stabilised, at a high level

% rating using hand held mobile as ‘very serious’ - TRENDS

94

92

86

80

78

69

66

60

59

47

39

30

Drinking and driving over the limit

Driving under influence of drugs

Using hand-held mobile

Not wearing seatbelt

Not looking out for motorcyclists / people…

Driving + 10mph in cities/ towns

Not adjusting speed to country roads

Being distracted by something /someone

Driving when tired

Speeding up through amber

Driving +10mph motorways

Driving + 5mph in cities/towns

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RITS: Driver Attitudes and Behaviour Tracking JN40304067

393232

2429 26

0

20

40

60

80

100

Feb '12 Aug '12 Feb '13 July '13 Feb '14 July '14 Feb '15 July '15 Feb '16 Jul '16 Mar '17 Aug '17 Feb '18 Aug '18

There is more chance of gettingstopped by the police for trafficoffences when driving compared to ayear ago

The penalties for getting caught for driving offences like speeding and using a mobile phone aren’t enough to stop me doing it

There’s not much risk of getting caught by police for things like not wearing a seatbelt, using a mobile phone when driving or driving slightly over the alcohol limit

The overall trend for the perception that you are more likely to be stopped by the police ‘this year’ remains downward. On other hand, there is also a very slight downward trend in agreement that the penalties are not a sufficient deterrent

Base: All who hold a full driving licence for a car and drive nowadaysQ4: How much do you agree or disagree that …?

% saying Agree strongly/agree slightly

28

Statements 2 and 3 are negative – so looking for decline in agreement rather than increase

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Seatbelts5

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RITS: Driver Attitudes and Behaviour Tracking JN40304067

The number of drivers that do not wear a seatbelt when travelling in the back of a car continues to decline. A small percentage continue not to wear one in the front

25

10227

7 40

20

40

60

80

100

Feb '12 Aug '12 Feb '13 July '13 Feb '14 July '14 Feb '15 July '15 Feb '16 Jul '16 Mar '17 Aug '17 Feb '18 Aug '18

Not used seatbelt front orback

Not used a seatbelt in theback of a car*

Not used a seatbelt in thefront of a car

Base: All who hold a full driving licence for a car and drive nowadaysQ6: Which of the following have you done at all in the last 12 months, even if only on one occasion or for a short distance?

% claiming seatbelt behaviours

30

* ‘When available’ removed in July ’16

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RITS: Driver Attitudes and Behaviour Tracking JN40304067

The gap, between awareness of a fine as a penalty for not wearing a seatbelt when driving and points, is gradually decreasing. In past 6 months there has been a marked drop in mentions of a verbal warning

7470

4247

27 25

7 6

0

20

40

60

80

100

Feb '12 Aug '12 Feb '13 July '13 Feb '14 July '14 Feb '15 July '15 Feb '16 Jul '16 Mar '17 Aug '17 Feb '18 Aug '18

A fine

Points on drivinglicence

A verbal warning

Any disqualified (net)

Base: All who hold a full driving licence for a car and drive nowadaysQ8: What do you think are the penalties if a person is caught by the police for …?

% Awareness of penalties for driving without a seatbelt

31

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RITS: Driver Attitudes and Behaviour Tracking JN40304067

Similarly, a verbal warning for driving without a seatbelt when travelling as a passenger has dropped at latest wave; although longer term trend is upward

7065

31 32

20 17

0

20

40

60

80

100

Feb '12 Aug '12 Feb '13 July '13 Feb '14 July '14 Feb '15 July '15 Feb '16 Jul '16 Mar '17 Aug '17 Feb '18 Aug '18

A fine

A verbal warning

Points on drivinglicence

Base: All who hold a full driving licence for a car and drive nowadaysQ8: What do you think are the penalties if a person is caught by the police for …?

% Awareness of penalties for travelling as passenger without a seatbelt

32

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RITS: Driver Attitudes and Behaviour Tracking JN40304067

1221

7

9

0

20

40

60

80

100

Feb '12 Aug '12 Feb '13 July '13 Feb '14 July '14 Feb '15 July '15 Feb '16 Jul '16 Mar '17 Aug '17 Feb '18 Aug '18

It’s not important to wear a seatbelt if you are travelling in the back of a car (wording 'or taxi' removed July 16)

If you are just nippingaround the corner inthe car, it's notessential to wear aseatbelt

Despite falling trends on not wearing a seatbelt in the back, attitudes show a gradual softening towards the importance of doing so

% saying Agree strongly/agree slightly

33

Base: All who hold a full driving licence for a car and drive nowadaysQ4: How much do you agree or disagree that …?

Negative statements: decrease = improvement

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RITS: Driver Attitudes and Behaviour Tracking JN40304067

7980

0

20

40

60

80

100

July '13 Feb '14 July '14 Feb '15 July '15 Feb '16 Jul '16 Mar '17 Aug '17 Feb '18 Aug '18

Base: All who hold a full driving licence for a car and drive nowadays at each wave (589 at Wave 17) Q5: How serious do you think each of these are in terms of the risks to the safety of drivers, their passengers and for other road users?

34

Until last year the perceived seriousness of not wearing a seatbelt in the back showed a slow decline, but is now back at previously high level

% rating non-usage of seatbelt in back of car as ‘very serious’ - TRENDS

% rating as ‘very serious’ across all behaviours in August 18

94

92

86

80

78

69

66

60

59

47

39

30

Drinking and driving over the limit

Driving under influence of drugs

Using hand held mobile

Not wearing seatbelt

Not looking out for motorcyclists /…

Driving + 10mph in cities/ towns

Not adjusting speed to country roads

Being distracted by something /someone

Driving when tired

Speeding up through amber

Driving +10mph motorways

Driving + 5mph in cities/towns

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Vulnerable road users6

BehavioursAwareness of penaltiesAttitudesPerceptions of seriousness

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RITS: Driver Attitudes and Behaviour Tracking JN40304067

7781

6975

6672

5458

0

20

40

60

80

100

Jul '16 Mar '17 Aug '17 Feb '18 Aug '18

Make sure you check forpedestrians at junctions

Make sure you check for people onpedal bikes at junctions

Make sure you check for people onpedal bikes before turning a corner

Give a gap of a car's width whenpassing people on bikes

Consistent following of safe practice has increased at latest wave, especially with regard to paying attention to people on pedal bikes

Base: All who hold a full driving licence for a car and drive nowadays; Aug ’18 (xxx)Q8a: How frequently do you….?

36

% who always….

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RITS: Driver Attitudes and Behaviour Tracking JN40304067

78 78

0

20

40

60

80

100

July '13 Feb '14 July '14 Feb '15 July '15 Feb '16 Jul '16 Mar '17 Aug '17 Feb '18 Aug '18

Base: All who hold a full driving licence for a car and drive nowadays at each wave (589 at Wave 17) Q5: How serious do you think each of these are in terms of the risks to the safety of drivers, their passengers and for other road users?

37

Since Feb ‘14 there has been a gradual increase in the perceived seriousness of not looking out for those on motor/pedal bikes at junctions

% rating as ‘very serious’ across all behaviours in August 18

% rating not looking out for motorcyclists/people on bikes at junctions as ‘very serious’ - TRENDS

94

92

86

80

78

69

66

60

59

47

39

30

Drinking / driving over the limit

Driving under influence of drugs

Using hand held mobile

Not wearing seatbelt

Not looking out for motorcyclists / people…

Driving + 10mph in cities/ towns

Not adjusting speed to country roads

Being distracted by something /someone

Driving when tired

Speeding up through amber

Driving +10mph motorways

Driving + 5mph in cities/towns

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RITS: Driver Attitudes and Behaviour Tracking JN40304067

11211 3421211117106

2725302827

5959595963

Aug '18Feb '18Aug '17Mar '17Jul '16

322214353443

663

1717192022

7276686969

Aug '18Feb '18Aug '17Mar '17Jul '16

%Agree strongly (+2)

Agree slightly (+1)

Neither nor (0)

Disagree slightly (-1)

Disagree strongly (-2)

Base: All who hold a full driving licence for a car and drive nowadays at each wave Q4b: How much do you agree or disagree that……

No clear trends on understanding the need to ‘give a gap of a car’s width when passing cyclists’ or in belief that pedestrians ‘too often use informal crossing points’

38

Mean: 1.53

Drivers should give people on pedal bikes a full car’s width when passing

1.52

38

Too often pedestrians cross where they like rather than using crossing points e.g. zebra or

pelican crossings

1.50 1.401.47 1.43

% saying agree/ disagree

1.61 1.371.51 1.39

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RITS: Driver Attitudes and Behaviour Tracking JN40304067

33233454451212111210

2326282527

5854555555

Aug '18Feb '18Aug '17Mar '17Jul '164232232422

1091099

2726272826

5661575960

Aug '18Feb '18Aug '17Mar '17Jul '16

%Agree strongly (+2)

Agree slightly (+1)

Neither nor (0)

Disagree slightly (-1)

Disagree strongly (-2)

22322 3354499787

2628232827

6057635960

Aug '18Feb '18Aug '17Mar '17Jul '16

Base: All who hold a full driving licence for a car and drive nowadays at each wave Q4b: How much do you agree or disagree that……

Drivers need to show more consideration to people on pedal

bikes

There are no emerging trends on these issues: support for greater consideration among drivers for those on bikes, and among people on bikes for drivers, remains widespread but not universal

39

Mean:

People on pedal bikes need to show more consideration to

drivers

You often see people on pedal bikes failing to obey the rules

of the road

1.39 1.25 1.401.40 1.25 1.381.30 1.31 1.38

% saying agree/ disagree

1.40 1.24 1.361.28 1.28 1.38

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RITS: Driver Attitudes and Behaviour Tracking JN40304067

52

47

50

46

51

58

53

54

57

56

22

24

25

27

23

19

21

19

19

18

6

10

9

8

8

8

11

10

10

10

10

11

9

12

11

8

9

11

8

8

9

8

6

7

7

6

7

7

6

8

Feb '14

July '14

Feb '15

July '15

Feb '16

July '16

Mar '17

Aug '17

Feb '18

Aug '18

Agree strongly (+2) Agree slightly (+1) Neither nor (0) Disagree slightly (-1) Disagree strongly (-2)

Views on equal rights for people on bikes have remained constant since July ’16 (when text changed from ‘cyclists’ to ‘people on bikes’), with a significant proportion of drivers continuing to disagree

Base: All who hold a full driving licence for a car and drive nowadays at each waveQ4b: How much do you agree or disagree that……

Mean

1.15

0.98

People on pedal bikes have the same rights as car drivers on the roads*

0.93

1.03

0.92

0.97

40

*Wording change in July 2016. ‘Cyclists’ replaced with ‘People on pedal bikes’

1.06

1.00

% saying agree/ disagree

1.11

1.06

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Distraction/Health/Age7

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The trend in claimed ‘driving when tired/sleepy’ has been very slightly downward since July ‘15; a quarter of drivers admitted to this at latest wave

22

2926

0

20

40

60

80

100

Feb '12 Aug '12 Feb '13 July '13 Feb '14 July '14 Feb '15 July '15 Feb '16 Jul '16 Mar '17 Aug '17 Feb '18 Aug '18

Base: All who hold a full driving licence for a car and drive nowadaysQ6: Which of the following have you done at all in the last 12 months, even if only on one occasion or for a short distance?

*Wording changed to “…..feeling tired or sleepy “ from “too tired” in July ‘15

% claiming to drive when feeling tired or sleepy

42

Increase reflects change in statement wording

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RITS: Driver Attitudes and Behaviour Tracking JN40304067

5560

54 4959

0

20

40

60

80

100

July '13 Feb '14 July '14 Feb '15 July '15 Feb '16 Jul '16 Mar '17 Aug '17 Feb '18 Aug '18

Distracted by something (eg Satnav) or someone

Driving when feeling tired/sleepy

Base: All who hold a full driving licence for a car and drive nowadays at each wave (5891 at Wave 17) Q5: How serious do you think each of these are in terms of the risks to the safety of drivers, their passengers and for other road users?

The perceived seriousness of driving when tired/sleepy continues to gradually increase, following the change in wording in July ’15

43

% rating as ‘very serious’ across all behaviours in August 18

% ratings of being distracted by something and by being tired as ‘very serious’- TRENDS

*Wording changed to “…..feeling tired or sleepy “ from “too tired” in July ‘15

94

92

86

80

78

69

66

60

59

47

39

30

Drinking / driving over the limit

Driving under influence of drugs

Using hand held mobile

Not wearing seatbelt

Not looking out for motorcyclists / people…

Driving + 10mph in cities/ towns

Not adjusting speed to country roads

Being distracted by something /someone

Driving when tired

Speeding up through amber

Driving +10mph motorways

Driving + 5mph in cities/towns

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RITS: Driver Attitudes and Behaviour Tracking JN40304067

Awareness of points, and a fine in particular, are decreasing and accordingly there is a growing belief that eating/drinking when driving is not an offence

5045

3729

19

17

8

19

0

20

40

60

80

100

Feb '12 Aug '12 Feb '13 July '13 Feb '14 July '14 Feb '15 July '15 Feb '16 Jul '16 Mar '17 Aug '17 Feb '18 Aug '18

A verbal warning

A fine

Points on drivinglicence

No penalty / not anoffence

Base: All who hold a full driving licence for a car and drive nowadaysQ8: What do you think are the penalties if a person is caught by the police for …?

% Awareness of penalties for eating or drinking when driving*

44

*Changed from ‘drinking from a bottle, can or cup of soft drink when driving’ in Jul ‘16

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RITS: Driver Attitudes and Behaviour Tracking JN40304067

27 25

22 1620

16

0

20

40

60

80

100

Jul '16 Mar '17 Aug '17 Feb '18 Aug '18

You feel unwell

You are negatively affected byage, health or mobility relatedissues when driving

You are negatively affectedafter taking medication

Base: All who hold a full driving licence for a car and drive nowadays; Aug ‘18 (589)Q8a: How frequently do you….?

Those claiming to drive when negatively affected after taking medication has seen a slight uplift, but the trend for this, and for driving when negatively affected by other personal issues, is downward

45

% who always/occasionally drive when…. .

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Advertising and marketing awareness8

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Awareness of advertising on road safety topics generally remains at a low level –recall of ‘not driving when tired’ and ‘cycling’ achieved a slight uplift at latest wave

30

18 17

20

1414

23

1617

1412

17 1616

0

10

20

30

40

Feb '12 Aug '12 Feb '13 Jul '13 Feb '14 July '14 Feb '15 July '15 Feb '16 Jul '16 Mar '17 Aug '17 Feb '18 Aug '18

Drink driving

Speeding

Mobile phones

Country roads

Cycling

Tiredness/not driving whensleepy

Base: All who hold a full driving licence for a car and drive nowadaysQ10: Have you seen or heard any advertising or marketing on topics relating to driving or road safety recently? On what topics?

% driving / road safety advertising seen recently (spontaneous)

47

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RITS: Driver Attitudes and Behaviour Tracking JN40304067

Recall is higher across all these topics at latest wave, particularly for motorbikes, bringing top of mind awareness back to the levels recorded last year

16

109 10

18

1212

5

2

54 5

13

0

10

20

30

40

Feb '12 Aug '12 Feb '13 Jul '13 Feb '14 July '14 Feb '15 July '15 Feb '16 Jul '16 Mar '17 Aug '17 Feb '18 Aug '18

Drug driving

Seatbelts

Motorbikes

Driving with children inthe car*Driving in towns andcitiesA 9

Older drivers

Base: All who hold a full driving licence for a car and drive nowadaysQ10: Have you seen or heard any advertising or marketing on topics relating to driving or road safety recently? On what topics?

% driving / road safety advertising seen recently (spontaneous)

*Amended wording in July ‘15

48

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Key take-outs for priority topics – speeding, drink driving, seatbelts and mobile distraction

9

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RITS: Driver Attitudes and Behaviour Tracking JN4030406750

Speeding

Increasing awareness of the risks attached to speeding in urban areas may be helping to influence at risk speed behaviours: following a slight rise in these in the past 12 months, trends have reverted to a downward path.

The decline in claimed driving at 35mph in 30mph area continues despite a growing association of a verbal warning as the penalty for this offence, rather than points or a fine.

Drink & Drug driving

Views towards unacceptability of drink driving have been broadly similar since the change in the drink drive alcohol limit, with no evidence that views are softening.

Drink driving and drug driving also remain the behaviours considered to pose the most risks to drivers, passengers and other road users, with no signs of this diminishing.

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RITS: Driver Attitudes and Behaviour Tracking JN40304067 51

Mobile phones

There had been signs of usage levels rising after dip created by increased penalties. However, latest figures indicate usage is falling again.

Decline likely helped by continued awareness of a fine and points as penalties, as opposed to a verbal warning, and continued high recognition of the dangers posed by this risk behaviour.

Seatbelts

Claimed non-wearing of a seatbelt has consistently declined since 2012.

However, promotion of need to wear one should be sustained, as evidence points towards a decreasing perception that it is required, especially when travelling in the back of a car.

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Appendix10

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RITS: Driver Attitudes and Behaviour Tracking JN40304067

Survey sample sizes

Main Omnibus surveyMonth Fieldwork dates Sample size

September 2010 22 – 29 September 606

February 2011 23 February – 3 March 603

September 2011 21 – 29 September 583

February 2012 29 February – 18 March 608

August 2012 22 – 30 August 550

February 2013 20 – 28 February 568

July 2013 24 – 30 July 556

February 2014 26 February – 9 March 606

July 2014 23 July – 7 August 560

February 2015 25 February – 24 March 468

July 2015 5 – 18 August 2015 534

February 2016 24 February – 15 March 2016 536

July 2016 20 July – 10 August 2016 582

March 2017 8 – 24 March 2017 600

August 2017 4 – 28 August 2017 525

February 2018 21 February – 13 March 2018 561

August 2018 3 – 25 August 2018 589

Youth Boost – 17-25sFebruary 2014 152

February 2015 143

February 2016 143

March 2017 146

February 2018 157

Base sizes for each wave featured throughout report are detailed here unless otherwise specified

0

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RITS: Driver Attitudes and Behaviour Tracking JN40304067

Demographic profile of active drivers in sample

Feb ‘14Un-Wtd (606)

%

Feb ‘14

Wtd(582)

%

July ’14Un-wtd

(560)%

July ’14

Wtd(570)

%

Feb ‘15Un-wtd

(468)%

Feb ‘15

Wtd(516)

%

July ’15Un-wtd

(534)%

July ’15

Wtd(552)

%

Feb ‘16Un-wtd

(536)%

Feb’ 16

Wtd(538)

%

July ’16Un-wtd

(582)&

July ‘16

Wtd(592)

%

Mar ‘17Un-wtd

(600)%

Mar ‘17

Wtd(600)

%

Aug ‘17Un-wtd

(525)%

Aug ‘17

Wtd(556)

%

Feb ‘18Un-wtd

(561)%

Feb’ 18

Wtd(591)

%

Aug ‘18Un-wtd

(589)%

Aug ’18

Wtd(601)

%

GEN-DER

Male 52 55 51 54 59 57 54 55 53 54 57 55 52 55 54 53 56 54 55 55

Female 48 45 49 47 41 43 46 45 47 46 43 45 48 45 46 47 44 46 45 45

AGE

16-34 19 21 17 21 20 25 19 23 18 22 16 20 20 20 19 23 20 22 23 25

35-44 12 22 17 20 14 19 16 18 12 19 14 17 16 18 11 17 14 18 15 19

45-54 19 22 19 21 18 20 21 21 17 22 19 23 19 22 20 23 13 20 16 21

55-64 21 17 20 19 20 17 15 18 20 18 21 18 21 18 17 16 17 17 18 17

65+ 29 18 27 20 28 19 29 19 33 19 30 21 25 21 32 21 36 23 28 18

SEGABC1 57 61 56 60 52 61 58 62 60 60 55 65 58 64 55 64 55 64 61 66

C2DE 43 39 44 40 48 39 42 39 40 40 45 35 43 35 45 37 45 36 39 34

AREA

West 35 41 38 36 32 37 37 39 37 35 37 38 39 38 40 41 38 42 36 41

East / South 35 34 38 39 42 39 35 34 44 40 43 37 30 37 30 31 34 30 30 30

North 30 25 24 25 26 24 28 27 19 24 20 25 31 25 30 28 28 28 33 29

NB: Weighting applied to overall sample to match general population of Scotland. Then, results were filtered among drivers, hence slight difference in weighted profile at each wave

790

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RITS: Driver Attitudes and Behaviour Tracking JN40304067

Base: All who hold a full driving licence for a car and drive nowadays; Jul ‘16 (582); Mar ‘17 (600); Aug ‘17 (525); Feb ‘18 (561); Aug ‘18 (589)Q8b: Why are speed limits generally lower in cities and towns?

The latest findings are back in line with the earlier waves due to a slight fall in references to pedestrians and cyclists

Why are speed limits generally lower in cities and towns?

77

66

34

23

10

8

2

76

67

35

23

9

8

3

77

67

40

25

16

12

1

81

64

36

24

10

7

1

76

67

35

24

13

10

3

There are likely to be more pedestrians and cyclists around

In busy places there are more potential dangers

There are more risks to other drivers

To keep traffic flowing more smoothly and stop traffic building up

It saves on fuel consumption and therefore less greenhousegases emitted

To reduce the noise from traffic

Don’t know

Jul '16Mar '17Aug '17Feb '18Aug '18

%

0

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RITS: Driver Attitudes and Behaviour Tracking JN40304067

30313234

2628

2227

322124

282726

241817

2018

1922

2321

2323

2725

23

151416

1417

1517

1715

1817

1616

17

182018

2021

2521

1919

2325

1721

22

131717

1218

1318

1412

1512111112

Aug '18 (589)Feb '18 (561)Aug '17 (525)Mar '17 (600)Jul '16 (582)

Feb '16 (536)July '15 (534)Feb '15 (468)July '14 (560)Feb '14 (606)July '13 (556)Feb '13 (568)Aug '12 (550)Feb '12 (608)

None 1 2 3-4 5+

The latest figures show an increase in those not undertaking any, or only one, at risk behaviour – the reverse of the trend recorded in the past 12 months. Overall though, there is no clear pattern emerging

Mean no. of at risk behaviours

2.042.001.89

Base: All who hold a full driving licence for a car and drive nowadaysQ6: Which of the following have you done at all in the last 12 months, even if only on one occasion or for a short distance?

1.832.421.942.102.652.43

% carrying out none to five or more at risk behaviours

2.73*

* Increase reflects new ‘speeding behaviour’ –Driven at 40mph in a 30mph speed limit area

2.252.462.632.29

0

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RITS: Driver Attitudes and Behaviour Tracking JN40304067

The proportion of drivers receiving any penalty has remained fairly consistent at recent waves, but receipt of a fine and points are trending gradually downwards

47

4138

3331

24

118

12

5

3 14 3

0

10

20

30

40

50

60

Feb '12 Aug '12 Feb '13 July '13 Feb '14 July '14 Feb '15 July '15 Feb '16 Jul '16 Mar '17 Aug '17 Feb '18 Aug '18

Any

Points on licence

Fine for speeding

Verbal warning

Fine for using mobile whendriving

Driving ban

Attended speed awarenesscourse

Fine for not wearing seatbelt

Base: All who hold a full driving licence for a car and drive nowadays ? (prompted)Q9: Which of these have you ever had?

Penalties ever had for driving (%)

0